Craft the perfect pitch: 7 influencer outreach email and DM templates

Craft the perfect pitch: 7 influencer outreach email and DM templates

You’ve created an extensive list of people you want to work with for your influencer marketing campaign and now it’s time to start sending out emails. But with so many people to connect with, influencer outreach is time-consuming, especially if you’re manually drafting emails from scratch. That’s why we recommend using influencer outreach email templates … Read more

Instagram Algorithm Shift: Why ‘Sends’ Matter More Than Ever

Instagram Algorithm Shift: Why 'Sends' Matter More Than Ever

In a recent Instagram Reel, Adam Mosseri, the head of Instagram, revealed a top signal the platform uses to rank content: sends per reach. This metric measures the number of people who share a post with friends through direct messages (DMs) relative to the total number of viewers. Mosseri advises creating content people want to … Read more

29 Must-Have Features For Ecommerce Websites

29 Must-Have Features For Ecommerce Websites

Successful ecommerce websites remove as many obstacles as possible between users and the products they’re looking for. This list of features and policies was chosen based on their impact on user experience. Each removes friction from purchasing journeys to keep users engaged on your website. 29 Essential Ecommerce Website Features 1. User-Friendly Navigation With Breadcrumbs … Read more

Account-Based Marketing – Successful ABM: What B2B Marketers and Salespeople Need From Each Other

Account-Based Marketing - Successful ABM: What B2B Marketers and Salespeople Need From Each Other

What do B2B marketers and salespeople need from each other to execute successful account-based marketing ( ABM) strategies? To find out, Iron Horse surveyed 400 B2B marketing and sales decision-makers. Some 55% of marketers say salespeople should be involved in the content creation process in order to execute ABM successfully, and 50% of salespeople say … Read more

Google Shows How To Beat Reddit & Big Brands

How to outrank Reddit and big brands in Google Search

In an interview published on YouTube, Google’s Gary Illyes offered advice on what small sites should consider doing if they want to compete against Reddit, Amazon and other big brand websites. About Big Brand Dominance Google’s Gary Illyes answered questions about SEO back in May that went underreported so I’m correcting that oversight this month. … Read more

Google Explains Reasons For Crawled Not Indexed

Reasons for crawled not indexed errors

Back in May Google’s Gary Illyes sat for an interview at the SERP Conf 2024 conference in Bulgaria and answered a question about the causes of crawled but not indexed, offering multiple reasons that are helpful for debugging and fixing this error. Although the interview happened in May, the video of the interview went underreported … Read more

Beyond Rankings: Important Metrics To Measure For SEO Success

Beyond Rankings: Important Metrics To Measure For SEO Success

SEO metrics such as rankings are great, but what matters most is SEO’s impact on business growth. This means you can only understand SEO’s value if you track the right metrics and how it can increase revenue. Your metrics should focus on: Audience quality: Are you attracting visitors who are likely to become customers? Engagement … Read more

Google’s AI Overviews Coincide With Drop In Mobile Searches

Showing Google AI Overviews webpage on smartphone

A new study by search industry expert Rand Fishkin has revealed that Google’s rollout of AI overviews in May led to a noticeable decrease in search volume, particularly on mobile devices. The study, which analyzed millions of Google searches in the United States and European Union, sheds light on the unexpected consequences of AI integration. … Read more

GraphRAG Is A Better RAG And Now It’s Free

GraphRAG

Microsoft is making publicly available a new technology called GraphRAG, which enables chatbots and answer engines to connect the dots across an entire dataset, outperforming standard Retrieval-Augmented Generation (RAG) by large margins. What’s The Difference Between RAG And GraphRAG? RAG (Retrieval-Augmented Generation) is a technology that enables an LLM to reach into a database like … Read more

Robots.txt Turns 30: Google Highlights Hidden Strengths

Robots.txt Turns 30: Google Highlights Hidden Strengths

In a recent LinkedIn post, Gary Illyes, Analyst at Google, highlights lesser-known aspects of the robots.txt file as it marks its 30th year. The robots.txt file, a web crawling and indexing component, has been a mainstay of SEO practices since its inception. Here’s one of the reasons why it remains useful. Robust Error Handling Illyes … Read more

AIO Pullback: Google Shows 2/3 Fewer AIOs And More Citations

Kevin Indig's Growth Memo for SEJ

It has become quiet around AI Overviews. One month after my initial traffic impact analysis, I updated my data for AIOs. The results are important for anyone who aims for organic traffic from Google as we’re seeing a shift in AIO structures. Shortly after Google just launched AI Overviews on May 14, I looked at 1,675 … Read more

A Guide For Local Business Owners

A Guide For Local Business Owners

Local business owners consistently face a familiar digital marketing conundrum. With a myriad of options available and seemingly growing daily, including the recent introductions of AI into the mix, how do you determine the best and most effective approach for your business? To begin, most local businesses have two (or technically four) primary paths to … Read more

WordPress Takes Bite Out Of Plugin Attacks

WordPress Ends Plugin Supply Chain Attacks

WordPress announced over the weekend that they were pausing plugin updates and initiating a force reset on plugin author passwords in order to prevent additional website compromises due to the ongoing Supply Chain Attack on WordPress plugins. Supply Chain Attack Hackers have been attacking plugins directly at the source using password credentials exposed in previous … Read more

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