Image Credit: Lyna ™ Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! 4 years after the DOJ lawsuit against Google started, Judge Amit Mehta declared Google guilty of monopolizing online search and advertising markets. The most successful startup in history is officially an illegal monopoly. Google’s search engine market share (Image Credit: … Read more
Let’s be honest: SEO is going to be disrupted by AI. Plain and simple. AI platforms and search features have changed how we find information. Gone (nearly) are the days of sifting through SERPs, clicking links galore, and scouring each page to get what you need. In seconds, AI does that for you. Plus, OpenAI … Read more
What opportunities are other SEO professionals taking advantage of? Did other SEO professionals struggle with the same things you did this year? Our fourth annual State of SEO Report is packed with valuable insights, including the most pressing challenges, emerging trends, and actionable strategies SEO practitioners like you have faced over the last year and … Read more
One of the biggest areas of contention in enterprise PPC advertising is conversion tracking efficacy. This is in part due to how difficult it is to get approvals, make changes to your sites, and ensure that there’s buy-in to how you will be tracking conversions. We’re going to dive into how to secure permission to get … Read more
Last quarter, newsletter giant The Hustle ran a test that earned 43,876 additional clicks in their emails. Not 44,000 total. 44,000 more. If you’re like me, you’d do terrible things for that kind of engagement. So I banged on their managing editor’s door and demanded to know his secrets. Thankfully, the process is simple and … Read more
Google’s halting ad monetization for Russian publishers on AdSense, AdMob, and Ad Manager, effective August 12, citing “ongoing developments” in the country. This impacts Russian digital publishers, content creators, and app devs who use these platforms for revenue generation through ad impressions and clicks. Background & Context Google’s decision to halt ad monetization in Russia … Read more
![4 Clever Olympics Marketing Campaigns [+Top Takeaways]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/08/best-olympic-marketing-campaigns-1-20240809-9542066.webp.webp "4 Clever Olympics Marketing Campaigns [+Top Takeaways]")
Olympic ads don’t make as big a splash as Super Bowl spots, but the Games are still a reliable display of marketing creativity every two years. As the Paris Olympics come to a close, I’ve collected four ads (plus three honorable mentions) that stood out from the fray in 2024. I also talked to a … Read more
In the enterprise ecommerce space, staying ahead of the competition on Google can be challenging. With so much at stake, it’s key to ensure that your site is performing at its best and capturing as much market share as possible. But how can you make sure your ecommerce platform is fully optimized to reach its … Read more
![Google's AI Overviews Ditch Reddit, Embrace YouTube [Study]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/08/Googles-AI-Overviews-Ditch-Reddit-Embrace-YouTube-Study.jpeg "Google's AI Overviews Ditch Reddit, Embrace YouTube [Study]")
A new study by SEO software company SE Ranking has analyzed the sources and links used in Google’s AI-generated search overviews. The research, which examined over 100,000 keywords across 20 niches, offers insights into how these AI-powered snippets are constructed and what types of sources they prioritize. Key Findings Length & Sources The study found … Read more
The search and AI ecosystem is full of promise, options, and new ways for literally every type of marketer to evolve and grow. Yes, there is lots of complexity, but there is also commonality: the need for marketers to focus on topical approaches to content creation, build their brand authority for AI citations, and become … Read more
![The Evolution of Search: 5 SEO Trends in 2024 and 2025 [+ New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/08/evolution-of-search-1-20240809-1367247-1.webp.webp "The Evolution of Search: 5 SEO Trends in 2024 and")
“I’m excited but exhausted by so many changes,” Victor Pan wrote in a HubSpot Slack channel just before dropping half a dozen links to the latest AI news. He’s a product SEO here, and he sounds like he needs a hug. And no wonder. Even in tech, an industry that thrives on rapid change, AI … Read more
One of the most important elements of search engine optimization, often overlooked, is how easily search engines can discover and understand your website. This process, known as crawling and indexing, is fundamental to your site’s visibility in search results. Without being crawled your pages cannot be indexed, and if they are not indexed they won’t … Read more
Back in 2012 Google applied for a patent called “Ranking Search Results” that shows how Google can use branded search queries as a ranking factor. The patent is about using branded search queries and navigational queries as ranking factors, plus a count of independent links. Although this patent is from 2012, it’s possible that it … Read more
This week’s Masters in Marketing is near and dear to my heart, if not my taste buds. As a naturalized Chicagoan, it is my duty and honor to introduce you to one of the city’s most disgusting — and most beloved — substances. The herbaceous flavor of Jeppson’s Malört (Swedish for “wormwood,” the drink’s only … Read more
Cumulative Layout Shift (CLS) is a Google Core Web Vitals metric that measures a user experience event. CLS became a ranking factor in 2021 and that means it’s important to understand what it is and how to optimize for it. What Is Cumulative Layout Shift? CLS is the unexpected shifting of webpage elements on a … Read more
Breadcrumbs are a navigational feature for your website, and they can greatly impact SEO and user experience. Many websites still don’t implement breadcrumbs, which is a huge mistake. Not only do breadcrumbs impact SEO, but they are also pretty easy to implement. Here’s what you need to know about breadcrumbs, how they impact SEO, and … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! The future of B2B CX is set to be defined by innovative solutions that not only streamline operations but also create highly personalized and seamless interactions. Competition is fierce, and customer expectations are higher than … Read more
Over the period of one year, we looked at over 5 million Previews and QA results in Litmus and found that 96% of emails contained content errors and 75% had broken links. These issues could lead to a lack of engagement, lost email revenue, and more critically—diminished brand trust. How many times have you unsubscribed … Read more
