In 2017, I was living in Malawi, a small landlocked country in South East Africa that—although geographically stunning and full of smiles—is also among the poorest countries in the world. After first visiting in 2012, I instantly fell in love with the people and decided to move here full time to learn from and invest … Read more
For entrepreneur Assie Khoussa, the boundaries between work and personal life are almost nonexistent. Some of this industriousness comes from necessity – running a baby brand as a single mother is no easy feat, requiring Assie to be in work mode 24/7. But, the success of her small business also stems from Assie’s ability to … Read more
NFT marketplace development has evolved as a prominent business in the current crypto market. The magnificent abilities of NFTs and their unique traits have set the trend in the market by unlocking the hoard of business opportunities in multiple industries. The ability to transform unique creations into immutable digital assets with proven authenticity drives a … Read more
If you asked someone 20 years ago what their favorite social media platforms were, chances are they wouldn’t have an answer for you. Although the common consensus is that the earliest social media platform was developed in 1996, the number of people using those platforms is nothing compared to the billions who use social media … Read more
How important are visuals to a business and its brand reputation? How important is it to pick the right visuals for your business and your intended tone and messaging? The short answer: very important. But first, let’s take a little deeper dive into why. Anecdotally, I think anyone can remember an occasion where our first … Read more
In Profit First, Mike throws out antiquated general accepted accounting principles (GAAP) to make room for a concept that has delivered literally tens of thousands of business owners from entrepreneurial poverty. Since 1933, when GAAP was established by the United States government via the Securities Exchange Act of 1934 business owners have only realized profit … Read more
SMS isn’t the first channel that springs to mind when marketing. But it’s actually an incredibly effective channel to use. SMS has fantastic open rates, a brilliant response rate, and is great for customer engagement. However, it’s limited in terms of the more creative aspects of marketing (design, for example, or video) When combined with … Read more
Henry Ford’s five-day work week was seen in 1926 as a revolution when it gave his employees Saturdays off. How gracious of him, right? And a short time later, in 1932, the five-day week was officially codified for all workers in the United States. But, after a century of Ford’s “radical” idea — is the … Read more
Finding a good writer for your content is so important, not everyone’s styles will match your brand voice, not everyone has the same skill set, not everyone is what you’re looking for! 1. Make sure you’re searching on platforms with a wide reach. 2. Ditch interviews! Give them a project from your editorial calendar, and … Read more
What is Social Proof? Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same. Social Proof has a double meaning — ‘to replicate the actions of others to get similar results’ and ‘to showcase the power of social media in growing … Read more
Christina Hooper If you want to talk to me about building your personal brand, I’m happy to help — just click my website link below. I help entrepreneurs turn their superpowers into sales to build a business around their expertise that enables their lifestyle instead of taking over their life. Source link
Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. After all, a major goal for all businesses is customer retention, that is, having loyal customers who repurchase from your brand time and time again. There are many … Read more
A simple, 2-hour-per-month content marketing framework for the content beginner. Content marketing is vital in developing your audience’s “know, like and trust” factor. It can overcome objections before they happen, increase the perceived value of your offers, and increase customer lifetime. This simple framework will teach you how to create compelling content and repurpose it … Read more
Digital space is highly influenced by user-generated content — as we all can see an unimaginable volume of text, images, and video shared on multiple social media and other online platforms/websites. With numerous social media platforms, forums, websites, and other online platforms in access, businesses & brands can’t keep track of all the content users … Read more
The moment I learned about my young daughter’s medical diagnosis is permanently etched in my memory like a bad tattoo. I had just switched off the TV in the living room when a notification popped up on my phone with her MRI results. My worst nightmare ensued. We traded our live-on-a-beach summer plans with visits … Read more
As a business owner just starting on TikTok, I was very concerned about the quality of content I was putting out. I was overthinking every little detail, which caused delays in my posting schedule, and it just didn’t feel good. Even with the fun and easy way around TikTok content, I still thought I needed … Read more
Enthusiasm, personality, accountability. According to Beccy Gibson, managing director at marketing agency Tempt, these characteristics can give a small agency the edge in delivering results for clients. We spoke to Beccy about life as a marketing agency founder and how Buffer helps their team keep their clients happy. Tell me a bit about your agency, … Read more
ReadWrite looks for rare experiences and companies in the tech world that we can recommend for highly motivational encounters. Our team was invited to “Make the Jump” at Limitless Flight in SLC, Utah. Jump is a highly technical VR experience, and we decided that because of the tech world we work in, for a team … Read more
