Image by StartupStockPhotos Using videos in email marketing is the next level of creative inbox delivery. Video gives subscribers an element of interactivity that piques curiosity and increases engagement and retention. Customer relationship management (CRM) platform, Snov.io, surveyed its audience of marketers about email marketing videos and the results were astounding. They found that attaching … Read more
Twitter has been an amazing platform for content creators and small business owners to build community, showcase their work and knowledge, and express distinct viewpoints. In our series, Social Proof, we’ve spoken to content creators who’ve literally built their careers by tweeting about their interests and passions. And the power of Twitter can be leveraged … Read more
A little birdy told me you want to know what this “Community” stuff is you keep hearing about. I promise it’s not scary, at least not as frightening as Data Tracking and Analytics. Ahh, Numbers! No need to worry, you’re safe here, and the data can’t get you. At least, not in this particular post. … Read more
The Great Recession of 2008 was one that left many business owners in the United States feeling defeated, angry, and overwhelmed. Now, with the economy showing signs of yet another downturn, it’s time for business owners to take a step back, reassess their activities, and think about ways to become recession-proof. Few companies out there … Read more
The blockchain and Bitcoin. Decentralized finance and smart contracts. Non-fungible tokens and play-to-earn gaming. The new world of Web 3 is a lot of things — but simple isn’t one of them. A few speakers manage to turn the complexity of the blockchain into concepts that are easy to understand and quick to grasp. These … Read more
The past couple of years has been outstanding for niche startups in need of outside funding. According to Crunchbase, investors funded just shy of $330 billion in 2021. Those seeking late-stage funding made out especially well, netting $208 billion — nearly twice as much as figures from 2020. One prime example of a hot ticket … Read more
In 2017, I was living in Malawi, a small landlocked country in South East Africa that—although geographically stunning and full of smiles—is also among the poorest countries in the world. After first visiting in 2012, I instantly fell in love with the people and decided to move here full time to learn from and invest … Read more
For entrepreneur Assie Khoussa, the boundaries between work and personal life are almost nonexistent. Some of this industriousness comes from necessity – running a baby brand as a single mother is no easy feat, requiring Assie to be in work mode 24/7. But, the success of her small business also stems from Assie’s ability to … Read more
NFT marketplace development has evolved as a prominent business in the current crypto market. The magnificent abilities of NFTs and their unique traits have set the trend in the market by unlocking the hoard of business opportunities in multiple industries. The ability to transform unique creations into immutable digital assets with proven authenticity drives a … Read more
If you asked someone 20 years ago what their favorite social media platforms were, chances are they wouldn’t have an answer for you. Although the common consensus is that the earliest social media platform was developed in 1996, the number of people using those platforms is nothing compared to the billions who use social media … Read more
How important are visuals to a business and its brand reputation? How important is it to pick the right visuals for your business and your intended tone and messaging? The short answer: very important. But first, let’s take a little deeper dive into why. Anecdotally, I think anyone can remember an occasion where our first … Read more
In Profit First, Mike throws out antiquated general accepted accounting principles (GAAP) to make room for a concept that has delivered literally tens of thousands of business owners from entrepreneurial poverty. Since 1933, when GAAP was established by the United States government via the Securities Exchange Act of 1934 business owners have only realized profit … Read more
SMS isn’t the first channel that springs to mind when marketing. But it’s actually an incredibly effective channel to use. SMS has fantastic open rates, a brilliant response rate, and is great for customer engagement. However, it’s limited in terms of the more creative aspects of marketing (design, for example, or video) When combined with … Read more
Henry Ford’s five-day work week was seen in 1926 as a revolution when it gave his employees Saturdays off. How gracious of him, right? And a short time later, in 1932, the five-day week was officially codified for all workers in the United States. But, after a century of Ford’s “radical” idea — is the … Read more
Finding a good writer for your content is so important, not everyone’s styles will match your brand voice, not everyone has the same skill set, not everyone is what you’re looking for! 1. Make sure you’re searching on platforms with a wide reach. 2. Ditch interviews! Give them a project from your editorial calendar, and … Read more
What is Social Proof? Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same. Social Proof has a double meaning — ‘to replicate the actions of others to get similar results’ and ‘to showcase the power of social media in growing … Read more
Christina Hooper If you want to talk to me about building your personal brand, I’m happy to help — just click my website link below. I help entrepreneurs turn their superpowers into sales to build a business around their expertise that enables their lifestyle instead of taking over their life. Source link
Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. After all, a major goal for all businesses is customer retention, that is, having loyal customers who repurchase from your brand time and time again. There are many … Read more
