Are you looking for a productive way to increase sales on your Amazon store? You may not have realized it yet, but stunning product photography can be one of the most powerful marketing strategies to boost conversions. Not only does product photography create interest and appeal around your products, but it also helps customers make … Read more
![Successful Business Owners' Advice for Scaling Operations [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/Successful-Business-Owners039-Advice-for-Scaling-Operations-Infographic.jpg "Successful Business Owners' Advice for Scaling Operations [Infographic]")
How can small businesses successfully achieve scale? To find out, Clarify Capital surveyed 1,010 business owners, top-level executives, and senior managers whose companies experienced hypergrowth. Read the full article at MarketingProfs
Today, consumers have an increasing number of options for how to interact with your brand. These include virtual channels like social media and influencer marketing. While it’s great that technology has provided us with plenty of new methods and marketing tactics, it also means you need to up your game. As a result, customers are … Read more
🔓Creators Unlocked This interview is part of a series called Creators Unlocked that delves into the world of content creators to uncover the stories behind their social media posts. From Twitter to TikTok, the articles aim to offer insights and learnings for aspiring and established creators while also offering a glimpse into the lives of … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Digital strategies are dictating PR campaign tactics more than ever: Almost two-thirds of communication industry experts agree that digital marketing and PR tactics must be used more collaboratively. I agree, but despite the great digital … Read more
They say employees are a company’s greatest asset, and it’s just as true for marketing agencies as any other business. The right team can help prove your agency’s quality, credibility, and competency to potential clients. So, it just makes sense that you want to find qualified candidates and, more importantly, ensure they’re in it for … Read more
In 2019, we introduced sabbaticals at Buffer. The concept is to reward long-tenured teammates and invite them to take a well-earned break from work. Most professionals have to leave their jobs to take a break longer than a typical one- or two-week vacation. Sabbaticals allow teammates to take that break and return to Buffer, refreshed … Read more
The Internet of Things (IoT) is a rapidly evolving technology changing how we interact with everything. From home appliances to the cars we drive to and from work. As we move towards the second half of 2023, several IoT trends are picking up steam and will shape the digital landscape in the future. These trends … Read more
Podcasting has become an increasingly popular way for businesses to reach their target audience and build a loyal following. But how can businesses use podcasting as a part of their overall marketing strategy? I know firsthand as a business owner the importance of creating a targeted and effective marketing strategy that maximizes the value of … Read more
An appealing marketing strategy for a company is to launch a brand-new product into the market. Such a product defines a new category or it’s a totally new application of some prior product. To help us think strategically about the benefits and risks of launching a brand-new product to the market, it’s useful to frame … Read more
Batsirai Chada is a Growth Product Manager at Buffer, where he’s worked for about nine months. We spoke to him when he first joined to find out about his journey to Buffer, how he works, and what he does outside of work. Thanks for joining me for Buffer Diaries, Batsirai! You started at Buffer a … Read more
In modern business, standing out from the crowd isn’t easy. A strong brand-customer relationship is vital, as it drives customer loyalty and engagement. This can be the deciding factor in your business’s long-term success. This article will explore the importance of your brand-customer relationship. We’ll explain how the four principles of brand management can help … Read more
When assessing the value of new tech — what comes to mind? Assessing the value of Generative AI has gotten a lot of buzz for its novelty, unique applications, and potential impact on the business world. The “buzz” has contributed to the reported size of the generative AI market: $8 billion in 2021, with a … Read more
Many companies have recently enacted remote work policies, but at Buffer, we’ve been fully remote since our 2010 inception. While we experimented with a San Francisco office briefly, we’re committed to being a 100 percent remote and distributed team because of the many benefits we’ve found, including a happier team, more flexibility, and increased productivity. … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Every industry has been affected by the Covid pandemic and its aftermath, but some have faced greater challenges than others. Financial services (finserv) companies have had their fair share of obstacles; many lost funding or … Read more
Artificial Intelligence seems to be everywhere we look – from streaming services to self-driving cars and virtual assistants — it’s the talk of the town! But what exactly is AI? And how can it benefit businesses and their customers? Let’s take a closer look at artificial intelligence meaning, its rise in popularity, and the advantages … Read more
Many business owners assume that the quickest way to grow is to pay to get in front of potential customers (or to do tons of cold outreach). But I never even considered that approach, and I’ve still managed to grow a thriving business in less than two years. When I decided to launch my disability … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Want to know what B2B marketers have in common with politicians? Both realize the long game is the best route to success, but they need quick wins if they’re to remain in power. It’s understandable. … Read more
