Google published a research paper on a new kind of dataset for training a language model to retrieve sentences that exactly answer a question within an open-ended dialogue. We don’t know if Google is using this dataset. But researchers claim it outperforms models trained on other datasets. Many research papers, like the one published for … Read more
Google has announced two new AI-powered advertising solutions: Demand Gen and Video View campaigns. Designed to facilitate seamless connections between businesses and consumers, these campaigns can amplify product demand from mid-funnel to purchase. The new features include tailored creatives paired with lookalike segments based on audience lists, simplified ad construction, and enhanced engagement metrics across … Read more
To advance AI capabilities in the workplace, OpenAI announced a series of updates to its pioneering generative AI models, GPT-3.5 Turbo and GPT-4. These enhancements, which include the revolutionary introduction of new function calling capability, improved steerability, extended context for GPT-3.5 Turbo, and a revised pricing structure, aim to provide developers with an expanded toolbox … Read more
Google’s John Mueller participated in an interesting conversation on Mastodon about linking between sites that are different languages and whether or not that may impact rankings. The person asking the question was afraid that receiving links from a non-English language site to their English language site might negatively affect that sites ability to rank. There … Read more
YouTube is changing the rules for earning money, making it easier for more creators to get into its partner program. This move is expected to help more people earn revenue from their videos. At the same time, YouTube is growing its Shopping Affiliate Program, which could mean more cash for creators with big audiences. This … Read more
Google recently expanded the video indexing report in Search Console, providing more specific reasons why a video may not appear prominently in search results. The search giant hopes to aid in better optimizing video content for visibility and discovery on its platforms. More Specific Feedback for Webmasters Previously, Search Console displayed a vague “Google could … Read more
![Your Ultimate Guide To A Successful Technical SEO Audit [Workbook + Ebook]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/06/Your-Ultimate-Guide-To-A-Successful-Technical-SEO-Audit-Workbook.jpg "Your Ultimate Guide To A Successful Technical SEO Audit [Workbook")
We get it – running a technical SEO audit on your website can be a tedious task. But we know how vital it is to a site’s overall performance and search ranking. The thought of diving into all the details of your site can be overwhelming; plus, you need to be thorough if you want … Read more
OpenAI continues to extend the range of use cases for generative AI through ChatGPT plugins. Since OpenAI released ChatGPT plugins in beta for Plus users, developers have created almost 400 third-party plugins, now available in the plugin store. Screenshot from ChatGPT, June 2023 One thing that OpenAI has yet to design, however, is a way … Read more
Thousands of popular subreddits joined the Reddit boycott from June 12 – 14 in response to planned changes to the Reddit API. Reddit laid out its vision for the future of the Reddit API in April, which included implementing a premium pricing structure to access it. These changes could ruin third-party apps users rely on … Read more
ChatGPT is known for its ability to generate text that mirrors human conversation, making it a widely adopted tool for various industries, including digital marketing. Yet, a recent study calls into question the model’s ability to generate and understand humor, a key component in engaging and connecting with audiences. The research conducted by German researchers … Read more
Google posted a new YouTube Short, inviting more people to test Search Generative Experience through Search Labs. Google SearchLiaison also announced on Twitter that Google had made several improvements to SGE over the past two weeks. Two weeks ago, we started opening up access to SGE. Since then, we’ve made a number of quality updates, … Read more
Security researchers at cyber risk management company Vulcan.io published a proof of concept of how hackers can use ChatGPT 3.5 to spread malicious code from trusted repositories. The research calls attention to security risks inherent in relying on ChatGPT suggestions for coding solutions. Methodology The researchers collated frequently asked coding questions on Stack Overflow (a … Read more
Bing announced an update to the Bing AI Chat that brings voice chat capabilities to the desktop search user interface. Voice interaction is two-way and is available in five languages. Bing Chat is an AI chat experience powered by OpenAI GPT-4 that enables a more conversational search experience. The AI surfaces answers to questions and … Read more
In a significant step towards reinforcing direct corporate-client interaction, LinkedIn is launching a messaging inbox for company pages. This will allow businesses to send and receive direct messages (DMs), fostering an immediate line of communication. The rollout coincides with a global shift in business priorities, with a heightened focus on brand building and attracting new … Read more
Google’s John Mueller debunks the “Index Bloat” theory, stating there’s no limit on the number of pages indexed per site. In a recent episode of the ‘Search Off The Record’ podcast, Google’s Search Relations team addresses questions about webpage indexing. A key point of discussion was the concept of “Index Bloat,”—a theory that has garnered … Read more
During the WWDC 2023 keynote, Apple revealed its latest hardware and software advances for professionals using popular devices like Mac desktops, laptops, iPad, and iPhone. Here’s a look at the WWDC 2023 announcements that could change how we work with machine learning (ML) models, spatial computing, augmented reality, and more. How Apple Could Succeed Where … Read more
An ongoing issue with Google’s Gmail is disrupting the normal functioning of email newsletter services. The issue is causing many emails to be redirected to subscribers’ spam folders instead of their primary inboxes. This problem came to light at Search Engine Journal in early June when our email newsletter open rates nosedived from our usual … Read more
Microsoft Store Ads expand globally, introducing new features to streamline advertising and broaden reach, as demonstrated by Miracle Games’ success. Microsoft is announcing the expansion of Microsoft Store Ads to over 150 regions worldwide. Introduced at the company’s annual Microsoft Build conference, the expansion was just one of several updates to the Store Ads platform. … Read more
