Wix is a popular website builder that helps businesses easily create high performance websites that are up to the minute with the latest technical requirements. All the technical factors are handled by Wix, enabling businesses to focus on what they do best. In addition to helping businesses create websites without dealing with the technical part … Read more
Adam Mosseri, CEO of Instagram, released a new video and blog post explaining how the Instagram algorithm works for Stories, Feeds, Reels, and Explore. In addition to ranking, it contains more information about shadowbanning, reviewing your account status, and best practices for growing an Instagram audience. The following is an update to the original video … Read more
Many marketers find the task of creating relevant and engaging ad assets to be daunting. Especially with the move to Responsive Search Ads, it’s easy for headlines to become redundant – running the risk of poor performance. Google recently introduced a beta feature called “automatically created assets for responsive search ads” to combat creative fatigue. … Read more
Google has rolled out an upgrade to Search Console, offering enhanced content performance insights for properties not linked to a Google Analytics account. This new feature includes a “growing content” report, which displays impression and clicks growth changes for top-performing content over a specific date range. This report showcases the ‘growth’ of content, as determined … Read more
Web.com, the all in one web services destination, announced two new AI-based tools that help users choose a domain name and provide content ideas. While the AI Writer tool is for customers, use of the AI Domain Name Generator is free and available for anyone to use without having to sign up for anything. Web.com … Read more
In a recent interview, Rene Ritchie, YouTube’s creator liaison, sat down with Todd Beaupre, YouTube’s growth and discovery lead, to discuss the algorithm’s future and its implications for creators in 2023. Beaupre shares many insights that can help content creators understand and navigate YouTube. This candid Q&A uncovers vital details, such as: The importance of … Read more
As artificial intelligence permeates our lives, public awareness becomes increasingly significant. In this article, we delve into a recent survey by the Pew Research Center that explores American adults’ familiarity and experiences with ChatGPT, an open-access online chatbot known for its versatile and human-like responses. Here’s a glimpse of the study’s key insights: The extent … Read more
Understanding how users engage with a website is essential for any business, especially when assessing the effectiveness of advertising efforts. To assist advertisers with this, Microsoft introduced new insights for Universal Event Tracking (UET) tags designed to meet these business requirements more effectively and boost website traffic and conversions. Scheduled for rolling activation starting on … Read more
Google began rolling out the new Google Search Generative Experience (SGE) to people on the Search Labs waitlist. SGE adds generative AI capabilities to Google Search results. Here’s a look inside the SGE on desktop and mobile and how SGE results compare to typical Google SERP features. How To Get Access To Google SGE Via … Read more
In a recent announcement, YouTube confirms discontinuing its Stories feature, a tool similar to Snapchat’s and Instagram’s disappearing messages. The feature, which allowed creators to post updates that would remain live for seven days, will officially be phased out on June 26, 2023. The Rise and Fall of YouTube Stories Launched in 2018, Stories were … Read more
Are you interested in the new social media platform aiming to compete with Twitter? Bluesky is a decentralized social network led by CEO Jay Graber, with Twitter co-founder Jack Dorsey on its board of directors. What Is Bluesky? In December 2019, Dorsey announced through a series of tweets that Twitter would fund a small independent … Read more
In a new video tutorial, Google Search Advocates Daniel Waisberg and Cherry Prommawin explain how to leverage Google Search Console’s reports for managing and optimizing news websites. The video provides comprehensive information about using Search Console data to achieve greater success on Google’s platforms. Performance Report: The Key To Analyzing Search Presence Waisberg begins by … Read more
Google Search Advocate Daniel Waisberg recently presented an in-depth video on bulk data exports, a feature that allows you to export, store, and analyze Search Console data. This novel solution surpasses capabilities and makes managing enormous data volumes a breeze. Here’s how. An Overview of Current Data-Exporting Solutions Before introducing the bulk data export feature, … Read more
Former search engine Neeva was acquired by data cloud platform company Snowflake, hinting at future integration of the Neeva AI search technology into their products. Neeva Neeva was founded by two former Google executives with a vision to create a search engine that didn’t show ads or sell user data. Their path to monetization was … Read more
Marking a significant step forward in AI-powered search, Bing announced at Microsoft Build 2023 that it’s integrating with OpenAI’s ChatGPT. ChatGPT will now feature Bing as its default search engine, providing users with a search experience that delivers more timely and up-to-date answers. This integration enables ChatGPT to ground its responses in search and web … Read more
Google has revealed new information about a ranking system called ‘Topic Authority.’ This system aims to deliver more relevant, expert, and knowledgeable content in Google Search and News for queries on specialized topics. Why Topic Authority? The inception of Topic Authority is an attempt to address a common challenge Google users face when seeking authoritative … Read more
At today’s Google Marketing Live, Google is expected to announce several new generative AI advancements for Google Ads, Performance Max, Product Studio, and Search Generative Experience (SGE) in Search Labs. Google hopes to make it easier for advertisers and merchants to create customized product imagery, manage creative assets, improve ad relevancy, and scale campaigns. We … Read more
The National Vulnerability Database announced that a popular Google Analytics WordPress plugin installed in over 3 million was discovered to contain a Stored Cross-Site Scripting (XSS) vulnerability. Stored XSS A Cross-Site Scripting (XSS) attack generally occurs when a part of the website that accepts user input is insecure and allows unanticipated input, like scripts or … Read more
