Google has clarified that a business’s proximity to a searcher isn’t a primary factor in how Local Services Ads are ranked. This change reflects Google’s evolving understanding of what’s relevant to users searching for local service providers. Chris Barnard, a Local SEO Analyst at Sterling Sky, started the discussion by pointing out an update to … Read more
When dealing with outdated website content, Google has warned against using certain redirects that could be perceived as misleading to users. The advice came up during a recent episode of Google’s Search Off The Record podcast. In the episode, Search Relations team members John Mueller and Lizzi Sassman discussed strategies for managing “content decay” – … Read more
I don’t know about you, but when I hear the word “networking,” I think of LinkedIn. LinkedIn is the world’s largest professional networking platform, with more than 1 billion users in more than 200 countries and territories worldwide. Like many of you, I’ve turned LinkedIn into my go-to digital Rolodex, connecting with colleagues past and … Read more
When I first got into search marketing (back in 2005), there used to be a Tumblr feed dedicated to poorly set up campaigns that clearly did not have quality assurance (aka QA) checks done. Dynamic keyword insertion and general broad match were the two fastest ways to end up on that page and one of … Read more
Sam Altman, CEO of OpenAI, dispelled rumors that a new search engine would be announced on Monday, May 13. Recent deals have raised the expectation that OpenAI will announce the integration of real-time content from English, Spanish, and French publications into ChatGPT, complete with links to the original sources. OpenAI Search Is Not Happening Many … Read more
Discover Yagmur’s 8-stage roadmap to creating a content strategy that helps establish your business and build brand awareness. Source link
Snapchat, known for its ephemeral content, innovative augmented reality (AR) features, and fiercely loyal user base, is a vital player in the social media landscape. While it sometimes flies under the radar – as other platforms like TikTok, YouTube, and Instagram tend to dominate the cultural conversation – Snapchat is an incredibly powerful marketing tool … Read more
While Google informs the public about broad core algorithm updates, it doesn’t announce every minor change or tweak, according to Google’s Search Liaison Danny Sullivan. The comments were in response to Glenn Gabe’s question about why Google doesn’t provide information about volatility following the March core update. OK, I love that Google informs us about … Read more
In the latest episode of the Search Off The Record podcast, Google Search Relations team members John Mueller and Lizzi Sassman did a deep dive into dealing with “content decay” on websites. Outdated content is a natural issue all sites face over time, and Google has outlined strategies beyond just deleting old pages. While removing … Read more
In the latest episode of Google’s Search Off The Record podcast, hosts John Mueller and Lizzi Sassman discussed “content decay”—the natural process by which online content becomes outdated or loses relevance over time. While not a widely used term among SEO professionals, the concept raises questions about how websites should handle aging content that may … Read more
Anyone not using ChatGPT for keyword research is missing a trick. You can save time and understand an entire topic in seconds instead of hours. In this article, I outline my most effective ChatGPT prompts for keyword research and teach you how I put them together so that you, too, can take, edit, and enhance … Read more
Whether you’re behind the wheel of a dealership, running a tire shop, or steering any other type of automotive business, mastering SEO remains an indispensable component of a successful marketing strategy in 2024. Today’s automotive consumers are more connected and informed than ever. Moreover, the preference for organic search results over paid advertisements remains strong, … Read more
Eric Schmidt, former CEO of Google, said in an interview that Google’s mission is to organize the world’s information, not to provide blue links. Schmidt’s pragmatic statements seem to describe a future where websites are unnecessary and advertising is increasingly effective. Answers Without Links Is A Good User Experience? The ex-CEO’s prediction of the future … Read more
HTML meta tags have been called one of the most important aspects of SEO for quite a long time. And you know what? This is still true. You may (and should) write good content, attract backlinks, and do your best in page layout design. But all of the above is hardly useful without HTML tags. … Read more
Discover the potential of BigQuery for SEO. Dive deep into advanced internal link analysis and enhance your SEO strategies. Source link
Google announced a new tool for Analytics to streamline data comparisons. The ‘saved comparisons’ feature allows you to save filtered user data segments for rapid side-by-side analysis. Google states in an announcement: “We’re launching saved comparisons to help you save time when comparing the user bases you care about. Learn how you can do that … Read more
A new report by Microsoft and LinkedIn reveals the rapid adoption of AI tools and skills in the marketing industry. According to the 2024 Work Trend Index Annual Report, which surveyed over 31,000 people across 31 countries, marketing professionals who leverage AI enjoy a competitive advantage. Employers recognize the efficiency gains AI capabilities provide in … Read more
TikTok trends move so quickly that it’s not easy to keep pace, as memes can appear and disappear within days. For anyone working in social media or content marketing, keeping up to date is important to leverage relevant trends and inspire new content. From observation, TikTok is becoming the starting point for many trends and … Read more
