In this blog post, Tom discusses the reasons why you might block AI bots. In many cases, this will come down not only to your beliefs about how this technology will evolve but also to the specifics of the business involved. Source link
Over the years, search engines have encouraged businesses to improve mobile experience on their websites. More than 60% of web traffic comes from mobile, and in some cases based on the industry, mobile traffic can reach up to 90%. Since Google has completed its switch to mobile-first indexing, the question is no longer “if” your … Read more
Brave announced their new privacy-focused AI search engine called Answer with AI that works with its own search index of billions of websites. Their current search engine already serves 10 billion search queries per year which means that Brave’s AI-powered search engine is now one of the largest AI search engines online. Many in the … Read more
Google unveils new YouTube Shorts ad products and creative strategies as the short-form video platform grows. Google launched new YouTube Shorts ad opportunities for brands. Google claims its “ABCD” framework can boost Shorts ad performance. YouTube Shorts’ growing audience offers potential for innovative brand connections. Source link
Google announced updates to its Maps and Search products on Monday aimed at helping users find and choose more sustainable transportation options over gas-powered vehicles. James Byers, Google Search’s Group Product Manager, states: “When it comes to traveling and commuting, we want people to have the right information to make more sustainable choices.” Eco-Friendly Route … Read more
Wix announced that Wix Studio agency and enterprise partners can now sell templates in the Wix Marketplace, opening up a new way for partners to earn more through Wix and for Wix publishers to gain access to professionally designed templates. Wix Studio Partners Wix Studio is a platform for agencies and enterprise users who manage … Read more
Don’t treat your content passively. To get the most out of the resources you put into creating content, you have to share it. The right sharing strategy can boost your content’s effectiveness and engage with users it might not otherwise reach. However, each platform is increasingly focused on keeping users within its specific ecosystem, so … Read more
If you own a local business, it’s quickly becoming imperative to understand Google’s new Search Generative Experience (SGE) and how to adjust your local SEO strategies to maintain and even enhance your presence for optimal visibility, traffic, and revenue. The good news is if your business has been employing local SEO and content marketing best … Read more
There’s no doubt that AI is impacting the role of marketers around the world, but the skills marketers need to thrive in the future go beyond simply leveraging AI tools. Learn the top 4 skills marketers will need in the future in this blog post. Source link
Google’s structured data documentation for vacation rentals was recently updated to require more specific data in a change that is more of a clarification than it is a change in requirements. This change was made without any formal announcement or notation in the developer pages changelog. Vacation Rentals Structured Data These specific structured data types … Read more
Google rolls out Search Console enhancements allowing owners to remove, verify unused ownership tokens for improved security. Google updated Search Console with the ability to remove unused ownership tokens. You can now verify token removal to prevent unauthorized access. The update enhances security and access control for website properties. Source link
Looking for ways to strengthen your digital acquisition strategy this year? You’re certainly not alone. Between resource constraints, fierce competition and lack of insights, it can be pretty challenging for businesses to acquire new customers and expand their digital footprint. That’s why we’re hosting an exclusive webinar this month to empower enterprises with the tools … Read more
Google announced the rollout of new generative AI capabilities for Demand Gen campaigns in Google Ads today. The tools, powered by Google’s artificial intelligence, will allow advertisers to create high-quality image assets using text prompts in just a few steps. The AI-powered creative features aim to enhance visual storytelling to help brands generate new demand … Read more
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Sites can lose significant organic traffic from Core Updates without obvious patterns when analyzing rank changes. One hidden cause is subtle intent shifts. Two outdated models prevent us from seeing what’s really going on. One, we often think of user intent as transactional, navigational, informational, … Read more
Affiliate marketing opens up a world of possibilities for creators, marketers, and entrepreneurs who want to monetize their online presence. This approach to generating revenue involves three key steps: establishing a connection with your audience, selecting products that resonate with them, and promoting those products. Whether you manage a blog, have influencer status on social … Read more
Google’s John Mueller answered a question on Reddit about why people don’t use hyphens with domains and if there was something to be concerned about that they were missing. Domain Names With Hyphens For SEO I’ve been working online for 25 years and I remember when using hyphens in domains was something that affiliates did … Read more
Today’s Ask an SEO question comes from Ines, who asks: “Can we go over how/if keyword optimization will change (after the Helpful Content update)?” Great question, and one that gets asked a lot, especially when sites get penalized, remain stagnant, or lose positions. Keyword optimization strategies should not change at all because SEO pros should … Read more
1. Check Your Direct Competitors’ Backlinks Since link building helps your site rank higher, we can assume that the highest-ranking sites on SERPs have lots of good backlinks. The same is true for your competitors who rank higher than you. And if there are a lot of authoritative sites linking to them, wouldn’t it be … Read more
