Imagine that you head up digital marketing at Turner Sports or CBS Sports, which have the exclusive rights to license NCAA marks, tickets, and taglines in commercial promotions. Or suppose that your social video agency was just invited to pitch AT&T, Capital One, or Coca-Cola, which are official NCAA corporate champions. And you have an … Read more
Explore a decade of Google’s ever-evolving algorithm, revealing over 30,000 changes and a surge in updates, as we delve into the intricate dance between human-driven decisions and machine learning’s influence on search rankings. Source link
In a recent episode of Google’s Search Off the Record podcast, John Mueller, a Search Advocate at Google, cautioned site owners against overly fixating on incremental improvements to their Core Web Vitals scores. Mueller suggested that these minor optimizations may yield few visible search ranking changes. Core Web Vitals, a set of user-centric metrics measuring … Read more
The legal industry is more competitive than ever, requiring law firms to leverage a blend of advanced technology and refined marketing tactics to stay ahead. A blend of SEO tactics to improve organic visibility and PPC advertising to target high-intent audiences can give you the edge. Modern marketing strategies require personalized approaches that resonate with … Read more
Google’s John Mueller answered a question on Reddit about whether showing different content based on IP address of the site visitor affected SEO. His answer offered insights into Google’s crawling and indexing. Showing Banners For Specific Countries The person asking the question managed a website that wanted to show a banner on the side of … Read more
A Contact Us page is a vital component of a brand’s website. It’s one of the few ways available for potential customers to have a direct line of communication with a business – all without leaving the site. Not only is a Contact Us page great for capturing leads, but it’s also an efficient tool … Read more
Google’s SearchLiaison responded to a tweet that was kind of “thinking out loud” about whether a particular tactic might be useful for recovering from the Helpful Content Update system. SearchLiason offered his opinion on why that might not be a good idea. One thing that SearchLiaison made clear is that he didn’t want his tweet … Read more
While honest websites experienced the ups and downs of Google’s March 2024 update, SEOs and recipe bloggers noticed AI spam sites surging to the top of search results. One example as of yesterday ranked for over 217K queries, 14.9K of which rank in the top 10 – and that number has increased a day later. … Read more
Google has announced an update to Google Analytics 4 (GA4) to provide marketers with more insightful measurement tools and a consistent view of conversions across Google Ads and Analytics. The update, which is being rolled out today, includes the following changes: Introduces ‘key events’ to replace conversions in behavioral analytics. Aligns the definition of conversions … Read more
Google has begun implementing changes to its search results in the European Economic Area (EEA) to comply with the European Union’s recently enacted Digital Markets Act (DMA). The DMA, which took effect on March 6, aims to promote fair competition in the European digital market by imposing new rules on large technology companies designated as … Read more
SEO is hard, it is complicated, and it has a lot of different paths that one can take to reach desired outcomes. It also involves a lot of trial and error. The fact that it has the word “optimization” in it is sometimes lost on those who want a linear path – and maybe pitch … Read more
ChatGPT is probably the most well-known large language model. Much of its power comes from the variety of applications you can use it for. Its customizability means you can develop innovative and customized solutions to your problems. However, you might want to consider an alternative to ChatGPT. ChatGPT can take a lot of time and … Read more
From new European local SERPs and the GBP site shutdown to a grab bag of Google developments, Miriam Ellis recaps Q1 2024 local SEO news so you won’t miss a thing! Source link
Every year, it seems like this year will be the biggest year of change for PPC management, especially for B2B businesses. But this year, this claim is more than hyperbole. The growth in artificial intelligence (AI) and a continued emphasis on data privacy are reverberating across our industry, leaving many advertisers wondering what to do … Read more
Google has announced the completion of its spam update rollout, which began on March 5, alongside a core update. The spam update, which took approximately two weeks to deploy fully, targeted scaled content production, expired domain misuse, and authority abuse. The core update, which incorporates the “Helpful Content” evaluation into the core algorithm, is still … Read more
If your business isn’t building quality backlinks, you’re not increasing prominence. If you’re not increasing prominence, you’re missing one of the fundamental criteria to rank higher in the search engine results pages (SERPs). As Google shares, prominence is based on “information that Google has about a business, from across the web, like links, articles, and … Read more
As the owner of a marketing agency, it can be tempting to try and handle every aspect of your business single-handedly. After all, your vision and passion are often driving your agency forward. However, attempting to tackle every challenge alone can quickly lead to burnout and stagnation. This is where many agency owners bring in … Read more
This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. With AI taking the digital world over, constant Google algorithm changes, and growing competition, how can you shift your strategy to keep up? Constant changes mean SEO professionals need to find new ways to reach SEO success in 2024. … Read more
