Excel is one of the world’s most popular spreadsheet programs, with an estimated 1.1 billion people using it for data organization, analysis, and reporting. While it’s a commendable data system for teams within a business, it’s not free. A standalone copy of Excel costs $159.99, and a personal Office subscription is $69.99 per year for … Read more
Threads, an Instagram app for text-based messaging, expected to launch on the App Store on July 6, will now go live in a few hours, according to the official website countdown timer. Screenshot from Threads.net, July 2023 But as excitement over the app grows, so do privacy concerns. Threads App Pre-Launch Promotion Instagram CEO Adam … Read more
Major search and social platforms are playing hardball in response to Canada’s Online News Act. In a show of force, Meta, Facebook and Instagram’s parent company, locked Canadian users out of news content on Instagram. The controversial legislation aims to force tech companies like Google and Facebook to provide fair compensation to news publishers for … Read more
In this episode of the Marketing Smarts Live Show, Trust Insights CEO Katie Robbert digs into how GA4 differs from the previous version of Google Analytics and stresses that marketers must take immediate action. “I really keep pushing marketers to start this process as soon as possible,” says Robbert. “Waiting until closer to the deadline … Read more
From P&G’s “Thank You, Mom”to Dos Equis’s “Most Interesting Man in the World,”marketing campaigns have a way of sticking with us. Why is that? Campaigns make companies memorable. Marketing campaigns promote a focused effort that guides consumers toward the desired action. They also give brands an identity, personality, and emotion. The right campaign can do … Read more
Have you ever lost keyword rankings and felt a sudden wave of panic? If so, you’ve likely been on the wrong end of SERP volatility, meaning periods of extreme fluctuation in keyword rankings. But before you go into optimization overdrive without any concrete strategy, the most important thing to remember is to take a deep … Read more
There are numerous tools and strategies traders can use in binary options trading. Unfortunately, many traders do not understand the importance of these strategies so they don’t learn about them. If you are reading this guide we are certain that you are willing to learn how you can use this extraordinary tool that this article … Read more
There’s a major shift underway in search engine results pages (SERPs), with generative AI being used by both Google and Microsoft to offer searchers a new way to find the information they need. Ads are already running on Bing’s generative SERPs. At the latest Google Marketing Live event, Google gave us a glimpse into what … Read more
Looking for ways to scale your Google Ads account and advance your strategy? Are you optimizing for offline actions, too, like calls and sales? On June 21, I moderated a webinar with Michael Scott, Paid Ads Marketing Strategist at Manticore Marketing, and Amelia Northrup-Simpson, Product Marketing Manager at CallRail. Scott and Simpson showed ways you … Read more
Imagine bringing the bustling energy of a sea market to your doorstep, allowing you to savor the finest fresh whole fish without stepping outside your home. The wave of convenience has finally crashed into the seafood market, revolutionizing it in an un-bait-able way. Seafood, particularly fresh fish, has long been a staple in the Australian … Read more
The Swedish Authority for Privacy Protection (IMY) has cautioned companies against using Google Analytics due to surveillance risks posed by the U.S. government. The warning comes amid growing concerns over the legality of transferring Europeans’ data to the U.S. under laws like the General Data Protection Regulation (GDPR). The GDPR & Data Transfer Concerns GDPR … Read more
In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to give them a second chance. It was a massive risk, but one that paid off. The quarter following the campaign’s release, same-store sales were up 14%. No matter how you slice it, risk-taking has always … Read more
Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s issue. We talked with Kirin Sinha, founder of Illumix, about building a future-state business and what’s next in augmented reality. To read more, subscribe to the magazine. ————— Kirin Sinha’s favorite fictional character is Harry Potter. The … Read more
According to multiple data analysis firms, Twitter is experiencing a significant decline in visibility on Google. Data from Sistrix shows that Twitter’s search visibility decreased by 32% in the United States within a day. Newzdash reported that Twitter lost between 12-14% of its visibility within Google’s search results across all News queries in the US … Read more
Our State of Email reports have always depended on the kind and generous knowledge-sharing from the email community. This valuable exchange of insights not only helps individual email marketers in their professional growth but also contributes to the overall improvement of the email industry. As email marketing professionals, we recognize the importance of sharing our … Read more
OpenAI, the AI company known for its chatbot ChatGPT, announced it’s temporarily turning off the ‘Browse with Bing’ feature due to content-related concerns. This feature was available to ChatGPT Plus subscribers, allowing the chatbot to search Bing for recent information to enhance its knowledge. “We have discovered that the ‘ChatGPT Browse with Bing’ beta could … Read more
Your website serves as the virtual face of your business, often being the first point of contact for potential customers. However, with the ever-present threat of cyberattacks and data breaches, safeguarding your online presence is of utmost importance. Website security should be a top priority to protect your business’s reputation, customer data, and any other … Read more
What are YouTube shorts, and how can they be leveraged to improve brand identity and trust? That is the question we’ll answer in this article. You’ll learn how these 15-60 second videos can help you improve engagement, drive engagement, and benefit your brand. In this article, we will look at: How to make YouTube Shorts … Read more
