Historically, Google has been the default for most marketers, especially when it comes to pay-per-click (PPC) advertising. However, for low-budget accounts, the question arises: Is Google Search the best value for money? This article explores how Google Search can still provide value for money for lower-budget accounts and where to allocate the budget if Google … Read more
If you asked marketers about their 2025 content marketing budget, you’d be hard-pressed to get a straight answer. While marketers recognize the value of great content, it’s not always easy to define exactly what “great” content looks like — or how much it costs to create. I’m no exception. For more than a decade, I’ve … Read more
A whopping 60% of marketers feel that the way they spend their budget — and the ROI it produces — is being scrutinized more now than in the past. So, it’s no surprise you landed here to discover how you can better optimize your social media budget this year. As a content pro (and former … Read more
For most business owners and marketers, deciding how to allocate a marketing budget across various channels is a tricky balancing act. It’s challenging to make sure each dollar goes towards efforts that will move the needle, especially in a crowded, ever-evolving digital landscape. To help simplify the process, here’s an 8-step guide to creating a … Read more
![How Brands Are Investing in Video Marketing on a Budget [2024 Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/affordable-video-marketing-1-20241213-2175845.webp.webp "How Brands Are Investing in Video Marketing on a Budget")
It’s hard to ignore the fact that video is now a leading trend for marketing teams. I mean, even LinkedIn has jumped on the bandwagon by prioritizing video content (now, whether or not you agree with that, it is a conversation for another day, but I digress). The truth is that video is here to … Read more
Google Search Central has launched a new series called “Crawling December” to provide insights into how Googlebot crawls and indexes webpages. Google will publish a new article each week this month exploring various aspects of the crawling process that are not often discussed but can significantly impact website crawling. The first post in the series … Read more
As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. Who hasn’t seen or read about the hype around influencer power, right? I mean, … Read more
We tend to craft budgets based on major objectives and real-world business timing. This makes sense, as our real-world priorities should influence where we put our marketing dollars and at what velocity. However, many don’t take the ad platform mechanics into consideration when setting initial, growth, and lower priority budgets. This can mean successful campaigns … Read more
In nearly 20 years in search marketing, something I continue to see and debate about is shared budgets. When I ask the advertiser why, I always get a similar answer: “We have a set limited budget, and this is the best way for us to fund everything.” Or, the one that truly pains me: “The … Read more
One of the most common questions in PPC management is how to determine the “right” budget and investment for campaigns. As a business leader investing in paid media, your PPC budget isn’t just about how much you spend. It’s about how strategically you use those resources to grow your business. For small to medium-sized businesses … Read more
Google has updated its crawl budget guidelines, stressing the need to maintain consistent link structures between mobile and desktop websites. Large websites must ensure mobile versions contain all desktop links or risk slower page discovery. The update mainly impacts sites with over 10,000 pages or those experiencing indexing issues. Link structure consistency across mobile and … Read more
Listen, this isn’t a fun topic or article to write. I’ve been through a lot in my career as an employee. Now, as an agency owner, I understand how economic factors, downtimes, and other ripples can have a big impact not only on budgets, but also on careers and lives. Downtimes, downturns, and anything negative … Read more
The year I turned 30, I started a new job. The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Also tucked in the job description? Event planning for a festival and various smaller events. I didn’t know it yet, but I was … Read more
No matter which industry you work in, you want to ensure your investments are cost-effective. In marketing, that inevitably raises questions like: Are we optimizing ad spend? How much are you really spending on your tech stack? Are social media campaigns worth the investment? These are all worthwhile questions to consider. Having a social media … Read more
Today’s Ask An SEO question comes from Michal in Bratislava, who asks: “I have a client who has a website with filters based on a map locations. When the visitor makes a move on the map, a new URL with filters is created. They are not in the sitemap. However, there are over 700,000 URLs … Read more
Here’s a real story. Upon writing this piece, I tried to set up a PPC campaign on a whim with no plan or clue (practicing on my friend’s small business—oops). I just set the budget and let it run. Was it good? I’ll leave it up to you. So, I consulted with a bunch of … Read more
I work in and around SEO on a daily basis. And although I’m on the content creation side of things, I can tell you with certainty that SEO budgets impact every part of the process. It’s obvious to me when companies have a clear SEO budget and when they don’t. The ones that do have … Read more
Crawl budget is a vital SEO concept for large websites with millions of pages or medium-sized websites with a few thousand pages that change daily. An example of a website with millions of pages would be eBay.com, and websites with tens of thousands of pages that update frequently would be user reviews and rating websites … Read more
