When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just as important as knowing your product inside and out. This is where a B2B buyer journey map becomes an invaluable asset. A well-crafted buyer journey map provides valuable insight into your potential customers‘ decision-making process. … Read more
The reality of working in B2B today is that tried-and-tested tactics are no longer as effective for engaging buyers. Buyers are independent, defensive, and prefer independent research before reaching out to sales, only when they are absolutely ready to do so. Part of the reason for this is due to the increase in size of … Read more
I know the impact of ignoring buyer’s journey keywords all too well. Early in my SEO career, I generated two million clicks for an ecommerce store. The client and I were thrilled. The graph on Google Search Console was trending strongly up. The problem? I couldn’t quantify a single sale from two million visitors. I … Read more
![9 Best Marketing Research Methods to Know Your Buyer Better [+ Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/08/marketing-research-methods-featured.png "9 Best Marketing Research Methods to Know Your Buyer Better")
One of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth. From brand design and product development to buyer personas and competitive analysis, I’ve researched a number of initiatives in my decade-long marketing career. And let me tell you: having the … Read more
Discover how AI can revolutionize your marketing strategy by identifying gaps at every stage of the buyer journey. Source link
In the eight years of my marketing career, I’ve always believed that good marketing ultimately boils down to how well you know your buyers. For me, creating buyer personas has been key to truly understanding the person on the other side of the screen. These fictional profiles have helped me understand what makes my buyers … Read more
![How to Create Detailed Buyer Personas for Your Business [+Free Persona Template]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/09/buyer-persona-research_1.webpkeepProtocol.webp "How to Create Detailed Buyer Personas for Your Business [+Free")
Responding to major events like a pandemic or recession requires marketers to use real-time data to keep up with consumer demands, attitudes, and behaviors. However, marketing according to data points alone isn’t enough to get meaningful customer engagement with your business—that’s the job of a buyer persona. There are many factors of customer behavior you’ll … Read more
We all know that strategic keyword targeting is central to successful SEO and paid search campaigns. The more your site appears in search results for relevant queries, the more visitors it will attract. But keyword optimization is about more than just driving more traffic to your site. It also plays a crucial role in maximizing … Read more
If you’re listening to a coach, professor, or sales dude explain the ins and outs of selling a product, at some point, they’re going to tell you to make a buyer persona. But, another figure in the selling sanctum of knowledge might tell you to make a customer persona. Or a customer profile. Maybe a … Read more
![20 Best Buyer Persona Questions to Ask Customers [Free Template]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/02/buyer-persona-questions.jpgkeepProtocol.jpeg "20 Best Buyer Persona Questions to Ask Customers [Free Template]")
Knowing your customers is a crucial component of successful inbound marketing. Get started with buyer persona questions that can help you understand customers’ mindsets. We’ve gathered the best questions that can help you identify your audience. After you explore the answers, use this free buyer persona template to share your findings with the rest of … Read more
