WordPress security researchers at Patchstack published their annual State of WordPress Security whitepaper that showed an increase of high and critical severity vulnerabilities, highlighting the importance of security for all websites on the WordPress platform. XSS Is Top WordPress Vulnerability Of 2023 There are many kinds of vulnerabilities but the most common by far was … Read more
![11 Recommendations for Marketers in 2024 [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/03/Marketing-Recommendations.pngkeepProtocol.png "11 Recommendations for Marketers in 2024 [New Data]")
Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing? And, what are their … Read more
If you’ve always been in awe of folks using the Google Search Console API to do cool things, this article is a good read for you. You can use BigQuery with the GSC bulk data export to get some of the same benefits without requiring the help of a developer. With BigQuery, you can efficiently … Read more
![11 Social Media Trends Marketers Should Watch in 2024 [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/03/social-media-trends_6.webpkeepProtocol.webp "11 Social Media Trends Marketers Should Watch in 2024 [New")
The constant question on every social media marketer’s mind is, “What social media trends should I watch out for?” To learn more about what brands can expect this year and beyond, we surveyed 1,528 marketers to discover which social media trends B2B and B2C businesses are paying attention to. In addition to reviewing the research, … Read more
The drivers of success in the digital age of business are steadily shifting from bold and impulsive to analytical, data-driven decision-making. Companies collect, process, and benefit from large quantities of data to achieve their goals. Yet, they also have a responsibility to keep such data safe. This article delves into the idiosyncrasies of big data … Read more
![21 AI Use Cases For Turning Inbound Calls Into Marketing Data [+Prompts]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/03/21-AI-Use-Cases-For-Turning-Inbound-Calls-Into-Marketing.jpg "21 AI Use Cases For Turning Inbound Calls Into Marketing")
This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. If you’ve been enjoying having random conversations with ChatGPT, or trying your hand at tricking a car dealership chatbot into giving you a new car for $1, just wait until you start using safe AI professionally. Marketers are finding … Read more
Building a strong YouTube channel starts with understanding your audience. Do viewers love your videos? Is your channel growing? Where do your views come from? These are all questions that directly impact your content and approach to YouTube marketing. And one of the best places to get answers to these questions is through social media … Read more
Email marketers are responsible for protecting their subscribers’ data. In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. In four lessons, we cover data privacy in email marketing as it stands today, plus tips on how to future-proof … Read more
![50 Ecommerce Statistics To Know in 2024 [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/03/ecommerce-statistics.pngkeepProtocol.png "50 Ecommerce Statistics To Know in 2024 [New Data]")
Ecommerce is businesses selling products online, and people buying those products online. Consumers and businesses alike are making more and more purchases online, and that’s only expected to increase, especially so on social media. Below I’ve compiled a list of ecommerce statistics that will help you understand the potential impact of using the practice, as … Read more
![The Top 5 B2C Marketing Trends of 2024 [New HubSpot Blog Data + Expert Insights]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/03/top-b2c-marketing-trends.pngkeepProtocol.png "The Top 5 B2C Marketing Trends of 2024 [New HubSpot")
In 2024, 43% of B2C marketers plan to increase their marketing budget. The question is: Where is that budget going? Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2024, we surveyed 1,460 global marketing professionals working in B2B and B2C companies. From influencer … Read more
The era of third-party cookie tracking is over. In the before times, marketers could access data about their customers’ travels around the Internet, picking up important information about their browsing habits and other purchases. You could easily manage advertising retargeting efforts or trigger the right kind of emails based on the data you’ve collected. Sigh. … Read more
In 2024, marketers have a lot on their minds. With the rapid adoption of AI, significant changes in the search landscape, and an uncertain economy ahead, knowing how to lead your team to success seems daunting. When I’m in these situations, I take a deep breath and go for a walk to clear my head. … Read more
The past decade has marked the shift of SEO from spreadsheet-driven, anecdotal best practices to a more data-driven approach, evidenced by the greater numbers of SEO pros learning Python. As Google’s updates increase in number (11 in 2023), SEO professionals are recognizing the need to take a more data-driven approach to SEO, and internal link … Read more
Data is the lifeblood of our digital world. From cherished memories to critical business documents, our valuable information resides on various devices, vulnerable to loss through accidental deletion, hardware failure, software malfunctions, or even cyberattacks. In the face of such data emergencies, data recovery services emerge as a lifeline, offering hope for reclaiming what seemed … Read more
Google has announced a new trend change detection feature in Google Analytics. This new capability will allow you to more easily identify subtle but meaningful shifts in data trends over time. We’ve just introduced trend change detection, a new type of insight that surfaces subtle but long-lasting and important changes in your data. It works … Read more
Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Earlier this month, Google Chrome took another step in its plans to phase-out third-party cookies. And yet HubSpot Blog Research reports that 83% of marketers are … Read more
Digital PR for SEO has exploded as the ultimate link building alternative. Digital PR is an alternative because it’s not a method just for links; it’s a method to enable an audience to share your content, a journalist to share your expertise, and buyers to trust your brand. Links are a delightful consequence. However, certain … Read more
It only took twenty four hours after Google’s Gemini was publicly released for someone to notice that chats were being publicly displayed in Google’s search results. Google quickly responded to what appeared to be a leak. The reason how this happened is quite surprising and not as sinister as it first appears. @shemiadhikarath tweeted: “A … Read more
