As a business, focus and alignment are everything. There are so many things you can do to move the needle, but which ones should you act on? With so many people working on so many projects, how do you keep everyone moving in the same direction? Unlocking these answers is the difference between disconnected work … Read more
One of my favorite Super Bowl commercials is 2020’s Boston-set “smaht pahk” ad, which heralded Hyundai’s self-parking feature. Rachel Dratch’s and Chris Evans’ exaggerated Boston accents grab your attention. John Krasinski confidently eyeing a too-narrow parking space piques your interest. If you’ve ever squeezed into a parallel parking space, lurching back and forth a few … Read more
“The link isn’t working…” “The subject line is empty…” “Why does the email say ‘Hello, %%first_name%%’?” Your heart drops. Your career flashes before your eyes. Panic ensues. As gatekeepers to the most effective marketing channel, email marketers have to hold themselves to a level of perfectionism. But that doesn’t mean we’re perfect! Email is complex. … Read more
Building a successful agency can be a daunting task in today’s ever-evolving space. Do you know the secrets to succeeding with yours? Watch this informative, on-demand webinar, where link building expert Jon Ball reveals the closely guarded secrets that have propelled Page One Power to become a highly successful $10 million agency. You’ll learn: The … Read more
Leverage the Objective and Key Results framework to create a dynamic content calendar for your business in 2024. Source link
LinkedIn rolled out a new content moderation framework that’s a breakthrough in optimizing moderation queues, reducing the time to catch policy violations by 60%. This technology may be the future of content moderation once the technology becomes more available. How LinkedIn Moderates Content Violations LinkedIn has content moderation teams that work on manually reviewing possible … Read more
In the fast-paced world of web development, choosing the right frameworks and technologies is essential to create efficient and powerful web applications. Yii2, a high-performance PHP framework, offers a robust and feature-rich environment for developers. Node.js, on the other hand, is a popular JavaScript runtime known for its ability to build scalable and real-time websites. … Read more
In a significant development, Google Analytics 4 is deemed legal in Europe following the recent adoption of the EU-U.S. Data Privacy Framework by the European Commission. The news comes amid warnings from the Swedish Authority for Privacy Protection (IMY) concerning potential surveillance risks associated with GA4. The legal status of GA4 in Europe and the … Read more
Pipeline transport is a vital aspect of the energy industry, providing a cost-effective and efficient method of transporting oil, gas, and other resources over long distances. However, the industry is subject to a complex and ever-evolving legal and regulatory framework that presents significant challenges for pipeline operators. The Regulatory Landscape Of Pipeline Transport The regulation … Read more
Inbound marketing is all about building a relationship with prospects before they make a purchase. So what is inbound recruitment? Like inbound marketing, inbound recruitment relies on attracting candidates with blog posts, social media, videos, and webinars. Potential future employees can learn about your brand from this content before a position even opens. Once there’s … Read more
Email is almost 40 times better at acquiring new customers than Facebook and Twitter. But only if you send the right emails, to the right people, at the right time. There are countless ways to write copy that converts, but only one way to do it consistently: by using a framework. The Power of a … Read more
A simple, 2-hour-per-month content marketing framework for the content beginner. Content marketing is vital in developing your audience’s “know, like and trust” factor. It can overcome objections before they happen, increase the perceived value of your offers, and increase customer lifetime. This simple framework will teach you how to create compelling content and repurpose it … Read more
The Jobs to be Done (JTBD) framework, also known as Jobs Theory, is a method of analysis used to support innovation in product development and marketing. JTBD has existed in various forms since at least the 1980s with Don Norman’s famous book, The Design of Everyday Things. It was popularized in the 2000s by Clayton … Read more
