Google has launched a major revamp of its Crawler documentation, shrinking the main overview page and splitting content into three new, more focused pages. Although the changelog downplays the changes there is an entirely new section and basically a rewrite of the entire crawler overview page. The additional pages allows Google to increase the information … Read more
Google expands AI-powered ad image editing to more campaigns, enhancing creative capabilities for advertisers across its platform. AI-powered image editing is expanding to search, Display, App, and Demand Gen campaigns. Google’s AI campaign builder is expanding beyond English-speaking markets. Google is balancing AI automation with more granular advertiser controls. Source link
Google announces updates for Performance Max campaigns, including creative reporting, insights, and increased advertiser controls. Google adding new creative asset reporting for Performance Max campaigns. More insights and customization options coming to Performance Max reports. Advertisers getting more controls like negative keywords for Performance Max. Source link
Google Shopping ads can be a powerful revenue driver – but to get the most out of it, you need to master bid management. Whether you’re an in-house marketer or working at an agency, effective bid management is crucial for scaling success. However, understanding how to optimize and adjust bids effectively in Google Shopping ads … Read more
Google’s John Mueller affirmed in a LinkedIn post that two site characteristics that could be perceived as indicative of site quality aren’t ranking factors, suggesting that other perceived indicators of quality may not be either. Site Characteristics And Ranking Factors John Mueller posted something interesting on LinkedIn because it offers insight into how an attribute … Read more
Google constantly evaluates and updates its algorithms. There can be hundreds or even thousands of individual changes per year. Google does confirm some of the major updates, such as site reputation abuse, the March 2024 core update, and the November 2023 reviews update. But, often, Google will not officially confirm an update, and these are … Read more
Google has announced the expansion of its First Position ad offering on YouTube, making it available across all content types through Display & Video 360. This marks a change from the previous limitation of First Position ads to YouTube Select inventory. What Are First Position Ads? First Position ads are in-stream advertisements that appear at … Read more
Google has announced a new technology called “confidential matching” to enhance data privacy for advertisers. Confidential matching, which uses confidential computing technology, allows businesses to use their first-party data for advertising while maintaining stricter privacy controls. The system employs Trusted Execution Environments (TEEs), a combination of hardware and software that isolates data during processing. According … Read more
Google tightens Indexing API rules, warning users of spam detection and possible loss of access revocation for abuse. Google is cracking down on Indexing API abuse. Multiple accounts or exceeding quotas may lead to loss of API access. The Indexing API is only for job postings and livestream videos. Source link
Google has announced a new feature integrating links to the Internet Archive’s Wayback Machine within its search results. This update, rolled out globally today, allows searchers to access archived versions of webpages directly from Google’s search interface. How To Access The Feature The new functionality is part of Google’s existing ‘About this page’ feature. You … Read more
Has Google recently turned up the visibility dial for “brands”? Every consulting pitch deck has a “build a strong brand” slide. We all know “brand” is important for SEO. We’ve all heard Eric Schmidt’s quote: “Brands are the solution, not the problem. Brands are how you sort out the cesspool.” The impact of branding is … Read more
Google’s John Mueller offers guidance on interpreting website performance data. He cautions against overreacting to minor fluctuations. Small traffic numbers can cause exaggerated fluctuations in graphs. Focus on long-term trends rather than daily changes. Don’t panic over minor variations in website traffic. Source link
Google adds ‘ineligibleRegion’ property to video structured data, allowing publishers to specify regions where videos shouldn’t appear in search results. Google added ‘ineligibleRegion’ to video structured data. It lets sites specify where videos shouldn’t appear in search. This offers more control over regional video visibility. Source link
Google’s John Mueller answered a question on Reddit about heading elements, confirming a slight impact but downplaying its significance, saying a lot about how Google uses headings. Hierarchical Heading Structure Hierarchical and hierarchy in the context of heading elements (H1, H2, etc.) refers to the organization of headings in order of importance or structure. In … Read more
Google Chrome has officially ended support for the First Input Delay (FID) metric, marking a transition to prioritizing Interaction to Next Paint (INP). The announcement by Rick Viscomi, who oversees web performance developer relations for the Chrome team, confirms INP as the core metric for evaluating interaction responsiveness. Today’s the day: Chrome ends support for … Read more
Google has announced plans to discontinue its Enhanced Cost-Per-Click (eCPC) bidding strategy for search and display ad campaigns. This change, set to roll out in stages over the coming months, marks the end of an era for one of Google’s earliest smart bidding options. Dates & Changes Starting October 2024, new search and display ad … Read more
Google has rolled out changes to Analytics, adding features to help you make more sense of your data. The update brings several key improvements: You can now compare up to five different metrics side by side. A new tool automatically spots unusual trends in your data. A more detailed report on transactions gives a closer … Read more
Google Business Profiles (GBP) are one of the best ways for a local merchant to get online exposure. But before your GBP becomes visible to the public, you must verify it by clicking on the Get Verified link. Screenshot from Google Business Profile, June 2024 When a business sets up a Google Business Profile, Google … Read more
