Google is working on ways to show more short-form video in search results, saying it’s a clear and concise format for satisfying certain queries. This was stated in latest Search Off The Record podcast episode by Google Product Manager Danielle Marshak, who oversees videos in search results. Marshak is joined by Gary Illyes and Lizzi … Read more
Not to be confused with HTML sitemaps, which are designed to be viewed by humans, XML sitemaps are solely for search engines. Given that XML sitemaps are intended to assist Google, site owners may assume they play a role in search rankings. SEO experts even suggest XML sitemaps are so crucial to search that the … Read more
Google clarifies how performance data for pages in the ‘people also ask’ section is measured in Search Console – such as clicks, impressions, and positions. This topic is discussed during a recent Google Search Central SEO office-hours hangout. An individual named Aakash Singh joins the livestream to ask how Google Search Console tracks data for … Read more
When you register a domain, the registrar has your identifying information. However, you can choose domain privacy protection if you don’t want the names, addresses, phone numbers, etc. of website contacts listed in WhoIs for all the world to see. There are plenty of legitimate reasons people want to protect their privacy online. But does … Read more
Google confirms the page experience update finished rolling out to desktop search results. Now it’s time to assess the impact. The update started rolling out on desktop on February 22, making it a nine-day rollout concluding on March 3. By comparison, the launch of the page experience update on mobile took two and a half … Read more
A new report from Google contains data on how customer expectations are changing, and reveals what people want from businesses this year. Based on a comparison of search volume from 2021 to 2022, trends indicate that customers want things both sooner and later. If customers are out shopping in person then they want the ability … Read more
As the most visible component of Google’s search results pages (SERPs), page titles are thought to carry significant weight as a ranking factor. Is it possible to overvalue the impact of your title tags when it comes to improving search rankings? There’s little doubt Google’s algorithm takes page titles into consideration. The questions around page … Read more
The secrets behind the Google algorithm and its ranking factors have been the subject of heated debate for almost a quarter of a century. For most of that time, the results were just 10 blue links, and the debate focused on inbound links and keyword density. From the vantage point of 2022, and with hindsight … Read more
The secrets behind the Google algorithm and its ranking factors have been the subject of heated debate for almost a quarter of a century. For most of that time, the results were just 10 blue links, and the debate focused on inbound links and keyword density. From the vantage point of 2022, and with hindsight … Read more
Google addresses whether the changing your website hosting provider to one in a new location can impact SEO and search rankings. This topic is addressed in the latest installment of the Ask Googlebot video series on YouTube. The following question is submitted to Google’s Search Advocate John Mueller: “Does migrating a website hosting location affect … Read more
Google’s Search Advocate John Mueller explains how websites can optimize content for search results in specific countries by using subdirectories in a strategic way. This topic was discussed during a recent Google Search Central SEO office-hours hangout. An individual named Hazel Wwrong joins the livestream to ask Mueller how Google recognizes when website content is … Read more
Google’s Page Experience algorithm update for desktop search results is now rolling out “slowly,” the company confirms. The update is scheduled to finish rolling out by the end of March. The page experience update is now slowly rolling out for desktop. It will be complete by the end of March 2022. Learn more about the … Read more
Google advises the ‘Discovered – Currently not indexed’ status in Search Console’s Index Coverage report can last forever as there’s no guarantee every page on the web gets indexed. This is stated during the Google Search Central SEO office-hours hangout recorded on February 18. An individual named Davor Bobek joins the livestream to ask Google’s … Read more
Google is capable of crawling webpages that utilize infinite scrolling to a certain extent. Here’s how it works and the impact it has on SEO. This topic was discussed during the Google Search Central SEO office hours hangout recorded on February 18. An individual named Nick Jabbour joins the livestream to ask Google’s Search Advocate … Read more
Should you allow users to leave comments on your website? They could help with SEO, as long as you’re able to moderate them, Google says. This topic was addressed by Google’s Search Advocate John Mueller during the Google Search Central SEO office-hours hangout recorded on February 18. An SEO professional named Vahid Parsa joins the … Read more
Have you ever searched for yourself in Google and found information that was incorrect or outdated? It may be ancient history, and no longer reflective of who you are today, but it’s still prominently featured in Google’s search results. Everyone makes mistakes. Should a person be punished for that mistake years or decades later because … Read more
Measuring ROI for your SEO efforts involves two factors: KPIs and the cost of your current SEO campaigns. With GA, you can pinpoint where your audience is coming from, set goals to stay on track, and incorporate the most attractive keywords to rank better in search engines. Source link
These tips will help you optimize your responsive search ads in your Google Ads search campaigns, and increase clicks and conversions. Source link
