SEO in 2025: Your Top Key Trends, Priorities, and Challenges

SEO in 2025: Your Top Key Trends, Priorities, and Challenges

From the role of AI in SEO, the rise of AI Overviews, and significant Google updates, 2024 saw many changes in the world of search. Brace yourself for a new era in 2025.  Watch on-demand as we dive into exclusive survey data from industry-leading SEOs, digital marketers, content marketers, and more to highlight the top … Read more

Structured Data In 2024: Key Patterns Reveal The Future Of AI Discovery [Data Study]

Structured Data In 2024: Key Patterns Reveal The Future Of AI Discovery [Data Study]

The structured data landscape has undergone significant transformation in 2024, driven by the rise of AI-powered search, the growing importance of machine-readable content, and the need to ground large language models in factual data. According to the latest HTTP Archive’s Web Almanac, analyzing structured data across 16.9 million websites reveals a clear shift from traditional … Read more

Sustainable Marketing: Key Principles & How to Leverage It [+ Examples]

Sustainable Marketing: Key Principles & How to Leverage It [+ Examples]

Price, shipping, and reviews are all factors I consider when making a purchase. But there’s another factor that can tip the scales for me, and that’s sustainability. When choosing between similar products, I’m often more likely to choose the brand with sustainable practices. I know from research that I’m not alone. Our State of Consumer … Read more

What is Email Segmentation? Key Strategies to Boost Engagement Across Industries

Jaina Mistry

Sending the same generic email to everyone on your list won’t cut it. Your message gets lost in the inbox, leaving open rates and conversions flat. With email segmentation, you can tailor messages to specific audience groups, making your emails feel personal, relevant, and irresistible to open. This article will explore how to convert your … Read more

Product Management vs. Program Management vs. Project Management: Key Differences

Product Management vs. Program Management vs. Project Management: Key Differences

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I started my career as a Designer before transitioning into Project Management, and I’ve now been in this field for over 15 years in which 10 of them I worked as a Program Manager. … Read more

Google Ads Experiencing Outage Impacting Key Features

Google Ads Experiencing Outage Impacting Key Features

Google Ads is currently experiencing a widespread outage that has affected several components of its platform. The incident, which began on August 1, 2024, at 15:27 UTC, has left many advertisers unable to access vital tools and reports. According to the Google Ads Status Dashboard, multiple features are currently unavailable: Report Editor Dashboards Saved Reports … Read more

Key Lessons to Enhance Your Email Personalization Using Data – Litmus

Litmus

How many emails do you receive that start with, “Hi [mergetag]!” Yes, email personalization like this is simple and easy to do if you have the right ESP. It’s become a popular tactic because we know email marketing personalization is good for business. 71% of consumers expect companies to deliver personalized experiences, according to McKinsey. … Read more

As Chatbots And AI Search Engines Converge: Key Strategies For SEO

As Chatbots And AI Search Engines Converge: Key Strategies For SEO

A lot is happening in the world of search right now, and for many, keeping pace with these changes can be overwhelming. The rise of chatbots and AI assistants – like ChatGPT and its new model GPT-4o, along with Google’s rollout of AI Overviews and Search Generative Experience (SGE) – is blurring the lines between … Read more

Strategies for Success: Key Insights from Digital Marketing Consulting Experts

Digital Marketing Consulting

The realm of marketing is always evolving, requiring adaptation and strategic planning. As businesses expand their presence, having an online marketing strategy is essential to staying competitive. This blog aims to delve into the world of marketing consulting by sharing success strategies gathered from industry experts. Strategies For Digital Marketing Success In 2024  There are … Read more

4 Key Insights: How AI Is Redefining Startup GTM Strategy

4 Key Insights: How AI Is Redefining Startup GTM Strategy

AI and startups? It just makes sense. Between the prophecy of single-person billion-dollar companies, and the pinch felt by founders as VCs tighten wallets, startups are counting on AI for a winning go-to-market strategy. It’s a smart bet, too. In HubSpot’s survey of over 1,000 startup founders, 86% said AI has had a positive impact on their … Read more

5 Key Enterprise SEO And AI Trends For 2024

5 Key Enterprise SEO And AI Trends For 2024

SEO has undergone many transitions and disruptions in a short time. Enterprise SEO has been at the center of some fundamental transformations over the past year. Adapting to the ever-changing needs and demands of consumers, integrating AI into search engines, and the influx of new generative AI SEO and content tools have forced organizations to … Read more

13 Key Questions to Ask Your Mobile Device Management Vendor Before Making a Decision

13 Key Questions to Ask Your Mobile Device Management Vendor Before Making a Decision

If you’re reading this, you may already know that mobile device management (MDM) software helps you manage and secure your corporate-owned mobile devices. Examples of this can range from tablets to kiosks and digital signage. You probably also understand the importance of using MDM tools. The right solution can help you secure and manage your … Read more

8 Key Takeaways From The Digital 2024: Global Overview Report

8 Key Takeaways From The Digital 2024: Global Overview Report

For 2023, DataReportal worked with We Are Social, Meltwater, and data partners like Semrush and Similarweb to create the Digital 2024: Global Overview Report. The 561-page report analyzes almost everything about how people around the globe use the internet. It contains key statistics that should give marketers insight into effectively using their marketing and advertising … Read more

Consent Mode V2: Google Shares Shares Key Details For Advertisers

Consent Mode V2: Google Shares Shares Key Details For Advertisers

Google Ads Liaison Ginny Marvin recently highlighted critical updates regarding Google’s enforcement of its EU User Consent Policy. Google is strengthening enforcement around consent requirements for European Economic Area (EEA) traffic. As part of this, the company has introduced consent mode version two (v2), which includes parameters for ad personalization and remarketing consent signals. Advertisers … Read more

Web vs. HTML Email Design: 10 Key Differences to Know – Litmus

Litmus

For the uninitiated, code is code. It’s a series of incomprehensible symbols that make about as much sense as the pictures carved on the walls of an ancient Egyptian pharaoh’s tomb—and about as useful to your day-to-day life. As you learn more about how to use different coding languages, however, you learn more about the … Read more

The Key To Success: What To Consider When Starting A Business

The Key To Success: What To Consider When Starting A Business

Few things in life are more rewarding than bringing to fruition a project you’ve been preparing for a long time or even starting a business. Planning is crucial for the entrepreneurial journey to be successful. We can achieve success in our business by preparing for possible contingencies and anticipating any potential situation. Starting a business … Read more

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