How to Write an Impressive Homework on Social Media

How to Write an Impressive Homework on Social Media

Social media has become an integral part of our lives in today’s digital era. It has revolutionized the way we connect, communicate, and share information. As a result, social media has also become a popular topic for academic essays. Writing a compelling and impressive homework on social media requires a strategic approach and a deep … Read more

Social Media In 2024: YouTube & Facebook On Top, TikTok Growing

Social Media In 2024: YouTube & Facebook On Top, TikTok Growing

A recent survey by the Pew Research Center found that YouTube and Facebook remain the most widely used social media platforms among adults in the United States. At the same time, the survey showed substantial increases in the number of TikTok users. According to the survey, YouTube and Facebook are the most widely used online … Read more

Social Media Should Not Fall Under “Other Duties As Assigned”

Social Media Should Not Fall Under “Other Duties As Assigned”

The landscape of social media constantly changes, along with the functionality of individual platforms. Early in my social media career, Google+, Periscope, and Storify were all part of a social media manager’s vernacular. And as I look at the myriad of new platforms that have come out in the past year I wonder if I’ll … Read more

Always up-to-date guide to social media image sizes

Always up-to-date guide to social media image sizes

Last Updated: January 29, 2024 Whether it’s a brand promotion, video, news update or even a meme, visual content rules the social media landscape. What has become so important is effectively conveying your brand on social media through images and video. The visual face of your brand is oftentimes the first thing your audience sees … Read more

The power of frontline employee engagement on social media

The power of frontline employee engagement on social media

We asked 1,623 consumers who they wanted to see reflected more in brands’ social content. Their top answer: frontline employees. Not executive leadership, corporate employees, other customers or even social teams. According to Sprout Q4 2023 Pulse Survey data, 48% of respondents want to see the people behind businesses, not just those who run the … Read more

Social Media And Crypto: Safety Tips For Avoiding Theft

The dynamic fusion of social media and cryptocurrency presents both opportunities and risks in the digital landscape. While these platforms foster community engagement and information sharing, they also pose significant threats to cryptocurrency security. With the escalating popularity of digital assets, the risk of theft and fraud rises. In this comprehensive guide, we delve into … Read more

Mastering Social Media Marketing: Essential Strategies For 2024

Mastering Social Media Marketing: Essential Strategies For 2024

Social media marketing stands at the forefront of digital engagement and brand growth. Expect to uncover specific tactics for enhancing visibility, engaging with your audience, and achieving your business goals through strategic social media use. Key Takeaways Social media marketing strategies must include setting clear, measurable goals aligned with business objectives, deeply understanding the target … Read more

Setting Goals For Social Media And Making Them SMART

Setting Goals For Social Media And Making Them SMART

In some cases, you might be consulting or advising a client and they’re having trouble determining what their goals are for social media. When you know you’re going to have a goal-setting session or conversation with a client it’s a good idea to come with three goals in hand. Basically, tell them what their goals … Read more

7 Best Practices For Social Media To Grow Sevenfold In 2024!

7 Best Practices For Social Media To Grow Sevenfold In 2024!

The social media game is constantly changing and evolving. What started as a place to post pictures and videos of your daily lives became one of the most lucrative digital marketing platforms in 2024. Therefore, if you want success on social media this year, you must follow the best practices for social media. This is … Read more

7 Best Social Media Hacks To Hack The Algorithm And Increase Traffic In 2024!

7 Best Social Media Hacks To Hack The Algorithm And Increase Traffic In 2024!

Let’s be honest here – everyone wants a shortcut for success. Everyone wants hacks, whether by using cheat codes or learning high-level tactics earlier in video games. Therefore, understanding and using social media hacks to beat the competition is necessary to survive the fierce competition. However, when we say hacks, we don’t mean using literal … Read more

Restoring Trust In Media: The Critical Need For Human Verification On Social Media

Human Verification

As the world becomes more interconnected, the role of media in shaping public opinion has never been more significant. Recent findings by Pew Research revealed an alarming trend: trust in traditional media is at an all-time low, particularly among younger generations. These digital-native individuals increasingly turn to social platforms for news, placing more trust in these … Read more

Staying Connected: Top Tips For Social Media Mavens

Keeping your digital presence vibrant and engaging is crucial. This blog offers you practical tips and strategies to enhance your online interactions and grow your social media profiles. Whether you’re looking to increase your followers, create more impactful content, or simply manage your social media activities more efficiently, we’ve got you covered.  Our focus is … Read more

Microsoft’s New AI Tools Let Anyone Create Retail Media Content

Microsoft's New AI Tools Let Anyone Create Retail Media Content

Microsoft is announcing the launch of its Retail Media Creative Studio, a platform designed to support the creation of digital advertising content for retailers. The new platform leverages generative AI to allow easy and customized banner ad creation in seconds. The launch comes as retail media is projected to become a $100 billion industry by … Read more

Media Planning: 4 Tips For Planning Your Digital Media Mix

Media Planning: 4 Tips For Planning Your Digital Media Mix

From an agency advertiser’s perspective, our job is fun and exciting but also challenging and laborious in the same breath. Each scoped campaign, across a myriad of industries and objectives, can present the daunting task of developing the best digital media to approach the right audience and satisfy the client’s needs. While projects should never … Read more

How Media Leaders Will Make AI Work in 2024, from HubSpot’s VP of Media

How Media Leaders Will Make AI Work in 2024, from HubSpot’s VP of Media

Just before the holidays I had a chat with HubSpot’s VP of Media, Jonathan Hunt. Jonathan’s a badass innovator who’s led marketing and audience growth for a long list of cool media organizations, from Complex Networks and National Geographic to Vox Media and VICE. So naturally I was curious where he sees the media business … Read more

Social Media Copywriting: Expert Tips for Composing Text on 5 Different Platforms [Bookmarkable]

Social Media Copywriting: Expert Tips for Composing Text on 5 Different Platforms [Bookmarkable]

Most of us know that nailing social media copywriting and maintaining an active social presence is essential to a brand’s marketing strategy. After all, over 90% of marketers say that social media is essential to their business. And yet, managing it continues to be a source of frustration for many. That’s understandable — there are … Read more

15 social media monitoring tools you need in 2024

15 social media monitoring tools you need in 2024

Tracking social media engagement across a bunch of different networks can be tricky. But those likes, comments and shares are invaluable to your brand. According to The 2023 State of Social Media Report, 91% of business leaders agree that their company’s success will depend on how effectively it can use social data and insights to … Read more

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