Meta is surely leaving no stone unturned to boost user engagement for this holiday season. Meta is likely to make Threads available for European Union users starting 14 December 2023. This availability of Threads just a few days before Christmas will surely optimize user engagements. The Instagram users of the European Union can be a … Read more
This holiday season, Meta comes up with a lot of new generative AI elements. These features include exciting changes like post prompts and image creation in-stream. There also has been an expansion in the availability of virtual characters. So, you can now use the text-to-image tool of Meta, “reimagine.” The evolving features of the platform … Read more
Google is expanding support for organization structured data markup, allowing companies to provide additional details about themselves in search results. With this update, Google will use the markup to showcase company details in knowledge panels and other visual elements on the search results page. This helps users find essential information about organizations they search for. … Read more
Meta is instituting a groundbreaking policy to promote transparency in political and social issue advertising with regards to AI-altered or digitally manipulated content in ads for political and social causes. Starting in the new year, the tech giant will require advertisers to disclose any digital creation or alteration of images, videos, or audio within such … Read more
Meta is set to report Q3 earnings today at 5:00 PM Eastern time. Highlights from the earnings report published earlier today reveal growth that beat analysts’ expectations, driven by a significant rise in advertising revenue. Key takeaways from Meta’s Q3 2023 earnings report include: Revenue of $34.1 billion, up 23% year-over-year Advertising revenue grew 21%, … Read more
Meta rolls out AI ad features to boost creativity and productivity for advertisers after positive tests. Meta is introducing AI-powered features for advertisers. The new features are being tested and refined based on feedback from a diverse group. Initial testing showed time savings, but edits needed to match brand styles. Source link
Meta keywords is a tag that allows you to tell search engines what topics are covered on the page. But can meta keywords affect your organic search rankings? Read on to learn whether there is any connection between meta keywords and improved Google rankings. The Claim: Meta Keywords Are A Ranking Factor What are meta … Read more
Meta AI has unveiled its latest innovation in artificial intelligence (AI), Code Llama. Meta’s latest large language model (LLM) is poised to change how code is written, understood, and debugged. Today we’re releasing Code Llama, a large language model built on top of Llama 2, fine-tuned for coding & state-of-the-art for publicly available coding tools. … Read more
Are your Facebook Ads strategy ready for Black Friday? This is THE time of the year when shopaholics are hunting for the best offers, so you need to make sure your Facebook Ads and Instagram Ads campaigns are ready to attract hungry buyers. So, do you have your Black Friday Facebook Ads strategies all planned … Read more
Facebook’s parent company, Meta, may be preparing to launch a new range of chatbots with distinct personalities, potentially as early as next month. The bots aim to boost user engagement and provide innovative search functions and recommendations on Meta’s platforms. The big tech company is exploring a variety of “personas.” One is rumored to be … Read more
Meta recently held its Q2 earnings call, revealing critical insights into the company’s performance, social platform engagement, and future plans. The company’s focus on artificial intelligence (AI) developments and integrating these technologies into their platforms was a significant highlight. As expected, Mark Zuckerberg, Meta CEO, provided a comprehensive overview of financial performance, user statistics, strategic … Read more
Meta and Microsoft announced an expanded artificial intelligence partnership with the release of their new large language model (LLM), Llama 2, free for research and commercial use. This marks the latest trend toward an open LLM development and training approach. Meta Releases Llama 2 Meta’s announced Llama 2, now accessible through Microsoft Azure, Amazon Web … Read more
Meta has revealed enhancements to the Facebook video platform intended to streamline making, viewing, and engaging with videos. The platform update incorporates aspects of Reels, Meta’s short video feature, into the Facebook Feed. This integration aims to simplify video creation and sharing for users by enabling more dynamic video capabilities within the Facebook experience. The … Read more
Major search and social platforms are playing hardball in response to Canada’s Online News Act. In a show of force, Meta, Facebook and Instagram’s parent company, locked Canadian users out of news content on Instagram. The controversial legislation aims to force tech companies like Google and Facebook to provide fair compensation to news publishers for … Read more
At an advertising conference this week, Meta unveiled innovative new features for Reels, its short-form video product. Businesses can soon run ads between Reels on Instagram, an option previously exclusive to Facebook. The ads are designed to blend into the Reels experience so they don’t interrupt the user or feel out of place. Additionally, Meta … Read more
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Last week, Meta announced plans to pause Reels Play Bonus payments — a monetization program that paid creators monthly based on the number of views their Reels received. While the program is … Read more
Google’s John Mueller answered the question about whether a meta description can be used to influence the search rankings. It’s a good question because Google advises to use unique meta descriptions on web pages. So there is some kind of influence but is that influence related to rankings? John Mueller answers that question. Meta Element … Read more
Meta titles are nothing new to the world of SEO. We need them because crafting interesting titles can improve clicks and sales. They help readers and search engines alike understand what the page is about, and are factored into Google’s ranking algorithms. Even new website owners are working on their titles for these reasons. However, … Read more
