Algorithm shifts. Economic uncertainty. Crowded feeds. Like all social marketers, this is the social landscape our team faces. At Sprout, we turn to employee advocacy to help us overcome our most pressing challenges and amplify our content. “Advocacy is our secret superpower for creating awareness,” says Olivia Jepson, Sprout Social’s Senior Social Media Strategist. “Amplification … Read more
Do you ever struggle to visualize your ideas or consolidate your thoughts in one place? I certainly have. As a marketer, generating numerous ideas for campaigns, collateral, and messaging is essential — yet managing them can be challenging without proper documentation. Without a clear, organized visual for others to follow, communicating said ideas becomes even … Read more
Marketers work with search data every day, but we’re greatly underutilizing its potential. Let me explain. Search data can tell us all kinds of things about markets, audiences, behavior, and preferences. It’s a source of intelligence that informs smarter, better, more timely business decisions beyond SEO. In this article, I’ll introduce you to a different … Read more
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. Having a fast website is important not just to provide a great experience for visitors, but also as an SEO ranking factor. You’ve probably heard of Google’s PageSpeed Insights tool before. But do you know how to get the … Read more
Not all email personalization is created equal. There are varying degrees, from the basic “Hello, %%first_name%%” that many email service providers (ESPs) offer using merge tags, to more advanced methods that go beyond these standard methods—like email elements that are dynamically personalized at the time of open (think: live polls, countdown timers, and Interest Signals). … Read more
Not all email personalization is created equal. There are varying degrees, from the basic “Hello, %%first_name%%” that many email service providers (ESPs) offer using merge tags, to more advanced methods that go beyond these standard methods—like email elements that are dynamically personalized at the time of open (think: live polls, countdown timers, and Interest Signals). … Read more
LinkedIn shared insights with Search Engine Journal about how to effectively plan and roll out new features based on their experience planning and rolling out new AI features. The insights are useful whether you’re planning a content strategy or adding new features to your business. I spoke with Prashanthi Padmanabhan, Head of Engineering for LinkedIn … Read more
Social proof is a powerful way to boost brand trust and engagement in your email campaigns. In this post, we’ll share what it is, why (and how) it works, and ways to do it, with 12 examples to inspire your own campaigns. Read on to learn: What is social proof? Why should you use social … Read more
Facebook is an undeniably powerful platform for advertisers. In fact, HubSpot Blog Research found Facebook is the most popular social media network for advertising in 2022, with 62% of companies currently leveraging it. Additionally, Facebook has proven to be the social media platform that generates the biggest ROI. But getting started on Facebook advertising can … Read more
Is your brand being overshadowed by your competitors, even when you’re giving your all in the marketing aspect? It can be quite frustrating, I know. And many people might have also told you, ‘It happens in most cases, just be patient.” Now, while I do agree with the latter part, the former is something that … Read more
It feels like Google drops new AI-integrated features into its flagship ad platform, Google Ads, every month. It doesn’t help that every other search engine also adopts AI features with their own spin. Despite the rapid change, search marketers can use new platform updates to stay ahead of the competition and be at the forefront … Read more
It feels like Google drops new AI-integrated features into its flagship ad platform, Google Ads, every month. It doesn’t help that every other search engine also adopts AI features with their own spin. Despite the rapid change, search marketers can use new platform updates to stay ahead of the competition and be at the forefront … Read more
From Google’s Search Generative Experience (SGE) to ranking factor changes and other impactful events, the world of SEO has seen plenty of change in 2023. With all of these changes, you need to stay ahead to keep your website performing at a high level in 2024. Watch this on-demand webinar as we explore the major … Read more
Inflection AI, the creators of the PI AI Personal Assistant announced the creation of a powerful new large language model called Inflection-2 that outperforms Google’s PaLM language model across a range of benchmarking datasets. Pi Personal Assistant Pi is a personal assistant that is available on the web and as an app for Android and … Read more
This post was sponsored by Directive Consulting. The opinions expressed in this article are the sponsor’s own. At a standstill about how to best market your new tool? Wishing you could accurately know which ads will return the highest qualified conversion rates? Does reaching out to businesses often end in learning that they’re not a … Read more
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. We’ve all experienced websites that take forever to load. It’s not a great first impression! A fast website can help you get more traffic and encourage your visitors to explore more of what you offer. (Check how fast your … Read more
![How to Write a Powerful Executive Summary [+4 Top Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/08/executive-summary-example_5.webpkeepProtocol.webp "How to Write a Powerful Executive Summary [+4 Top Examples]")
Whether you’re an entrepreneur looking for investors for your small business or the CEO of a large corporation, an executive summary can help you succeed and is a critical component for long-term growth. A short, attention-grabbing executive summary is an essential part of your business plan. Done correctly, it will ensure your company becomes or … Read more
OpenAI announced expansion of availability of GPT-4 to all paying API users and the deprecation of older embeddings models. This change provides developers the ability to create even more powerful software and plugins than are available today. What GPT-4 API is and Why it Matters API stands for Application Programming Interface, a way of making … Read more
