In a recent episode of “Search Off the Record,” Google’s Search Relations team provided information about upcoming changes to Google’s SEO Starter Guide. The team, composed of John Mueller, Lizzie Harvey, and Gary Illyes, says the guide maintains a 91% user satisfaction rating. However, they believe it’s due for an overhaul to streamline outdated advice … Read more
Law firms have a great chance to connect and engage with mobile customers when their websites are responsively designed. Your website will be mobile-friendly, compliant with modern web standards, and attract more visitors. However, responsive web design is more than just creating a visually pleasing website. A website is an essential component of your company, … Read more
Google’s SEO Starter Guide, a critical resource for search engine optimization professionals, is undergoing a significant revision. The impending update was announced on the latest episode of “Search Off The Record,” a podcast featuring Google’s Search Relations team members. First launched years ago, the SEO Starter Guide aims to explain the basics of improving website … Read more
The increased use of language understanding in search engines has prioritized writing content that is organized by topics and subtopics and communicates the message in a way that lacks ambiguity. Semantic HTML makes it clear to search engines exactly where the content you want to be indexed is on a webpage, which is why it … Read more
The intertwining of PR and SEO is not groundbreaking news; it’s an established strategy for success in the digital age. Learn more in this article with Stephanie Wallace. Source link
1. Manual Actions & Penalties By Google You may have been breaking Google’s guidelines or posting spammy and harmful content without realizing it. These things can incur a well-deserved manual action. How To Uncover Manual Actions & Penalties To find out if you have been smacked with a penalty, look inside Google Search Console. Screenshot … Read more
Reduce turnover and improve agency performance with our 8 proven strategies to retain your SEO talent. And discover the main reasons why they may be leaving. Source link
Businesses must have a strong internet presence to succeed. Search Engine Optimization is a crucial tactic businesses use to increase their exposure and attract more customers (SEO). SEO is essential When establishing a company’s online persona and attracting natural visitors to its website. In this in-depth tutorial, we will explore the nuances of how SEO … Read more
Join us as we explore how to prove that SEO matters to resistant stakeholders and C-suite executives, along with ways to combat the external noise affecting the outlook on SEO efforts. Dan brings his experience as a leading SEO consultant for top companies to this exclusive interview. He and Loren navigate the complexities of the … Read more
The rapid advancements in artificial intelligence and machine learning have dramatically reshaped the SEO and digital marketing landscape, and attending a conference is arguably one of the best ways to benefit from the latest industry insights while expanding your professional network. Spending hours researching articles, forum discussions, and other online resources is always valuable, but … Read more
This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. With generative AI and constant Google algorithm changes, how can you shift your strategy quickly enough to keep up? How do you stay on top of the latest SEO trends, while maximizing your site performance? 2023 has forced SEO … Read more
On a recent episode of Ask Googlebot, Google Search Advocate John Mueller discussed a concern many small business owners have. Businesses often work on launching a new website while still running their old site. Mueller was asked if owners must delete the old site when the new one goes live. Here’s what he advises. Navigating … Read more
Communicating with expertise and authority is a top priority and there’s no better starting point than outlining your content with a topic taxonomy as a way for creating content that has the best chance of ranking. A taxonomy is a system for classifying, organizing, and naming things based on shared characteristics. It is used in … Read more
In my last article, I went into detail about the many challenges encountered by search teams working on multilingual websites. Now, I will offer suggestions for management structures between multilingual teams. These practices can help achieve greater collaboration and success. Fostering Collaboration If there is no or little collaboration today, an easy first step is … Read more
In today’s world, it is not easy for small businesses to break into the top of search engines, especially if the promotion budget is small. All the first places are occupied by large companies, and it seems unrealistic to push them. However, there are effective promotion methods specially adapted for small businesses that will help … Read more
In a recent Google office hours recording, Google’s John Mueller answered a question about how one knows if their SEO coverage is complete and if there are any tools that can spot something that they might have missed. That question the way it was originally asked sounds somewhat strange and that may be because of … Read more
In a recent discussion on Reddit, a user inquired about the advantages of using keyword domain names for SEO to improve visibility for a specific phrase. The user shared an example of utilizing a domain like “swimsuits.com” for selling swimsuits, a keyword with over 10,000 monthly searches in their country. John Mueller, Google’s Search Advocate, … Read more
Programmatic SEO: Is it one heck of a challenge or something you can master in three hours? Do you need a specific toolkit, or will a basic understanding of Google Sheets suffice? And most importantly, how do you tackle programmatic SEO if you’ve never done it before? These are all valid questions — and I’m … Read more
