As Reddit continues investing in its advertising platform, marketers and business owners can expect new ways to reach engaged audiences across various topics and communities. In a recent episode of the AdExchanger Talks podcast, Jyotsna (Jyoti) Vaidee, Reddit’s VP of Ads Product, shared insights into how the platform is evolving to serve advertisers better while … Read more
Value-based bidding is only as successful as the inputs you provide. It’s not just about having data; it’s about having the right data. In last week’s article of this value-based bidding series, we looked at how to determine whether this strategy will be a good fit for your business. Now, we’re going to dig into … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’m the founder of an inclusive marketing strategy consultancy. As I’ve worked with clients of various sizes across industries over the years, I’ve observed that many marketers and business leaders still don’t fully understand … Read more
YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and say the platform has the highest growth potential in 2024. Anytime you’re talking about YouTube growth (and I talk about growth a lot as the founder of Thompson Media Group), Jimmy … Read more
![Influencer Marketing Strategy: How to Build a Plan Creators & Customers Will Love [+ Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/08/influencer-marketing-strategies-featured.png "Influencer Marketing Strategy: How to Build a Plan Creators &")
Everyone can have influence, but not everyone can be an influencer. And I say this as someone who has participated in several influencer campaigns but would never claim the label. This title “influencer” rightfully belongs to an elite group of people who can reliably elicit interest or action in others. And if you’re a marketer, … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! In today’s dynamic and competitive business landscape, marketing leaders are constantly seeking ways to demonstrate their marketing activities’ effectiveness and return on investment. Traditional metrics—sales data, market share, and customer surveys—provide valuable insights, but they … Read more
Image Credit: Lyna ™ Strategy is the most misunderstood topic in the SEO world and likely the most impactful one. Just search for “SEO strategy” and notice that almost every article is about tactics. I get it. Tactics are sexier. HOWEVER, focusing on tactics without a strategy increases your risk of: Prioritizing the wrong tactics. Losing market share … Read more
Building a brand and focusing on brand awareness has become a current topic of discussion across SEO social media, but this is not a new concept; it’s just surfacing again. After the infamous Panda update in 2011, the rise of the “brand” entered into the conversation as Google began to put its emphasis on surfacing … Read more
The content you post on social media can turn your brand into a household name and your followers into fans. This kind of impact only comes from having a solid social media content strategy. The best way to stand out on social media is to identify specific goals, create valuable posts that align with them … Read more
Hello, fellow marketers! I’m Tiffany Hardin, CEO of Gild Creative Group, an end-to-end influencer marketing creative agency, and I’m excited to share my experience from this year’s Cannes Lions Festival. This annual pilgrimage for the marketing and creative industries was nothing short of transformative, offering invaluable insights that I believe will significantly impact our marketing … Read more
Impactful SEO is rarely executed by a lone wolf. You need resources. You need buy-in from higher-ups – a CMO, head of product, or even CEO. But here’s the thing: those lengthy SEO documents outlining objectives, audiences, competitors, keywords, and that six-month Gantt chart vaguely detailing optimization projects – they’re not getting read. On the … Read more
Email marketers are no strangers to the exhilarating ride of their craft. One day, your campaigns are flawless masterpieces; the next, an important image doesn’t render or a crucial link stops working. The most frustrating part? Often, these hiccups are beyond your control. On average, email clients make updates every 1.2 days. Combine this with … Read more
Managing a social presence across US and European markets is a unique challenge for US-based marketers. Little nuances in platform and communication preferences can quickly become major cultural differences. Simply put, social media in Europe is a lot different from social media in the US. Despite these differences, you don’t need to add “armchair cultural … Read more
The concept of managing communities may seem straightforward. But a community management strategy is what separates the ‘omg I love them!’ brands from all the rest. If you really want to make an impact on your audience, it’s going to require a little bit of planning. Come with me to take your community management efforts … Read more
This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially SEO–history, we’re testing and trying things out faster than ever. While change is coming at us fast, it is critically important to still have a … Read more
Wondering why your carefully crafted content isn’t climbing the search rankings? You might be overlooking a crucial piece of the puzzle: technical SEO. It’s easy to get lost in content optimization and on-page SEO, but the real game-changer lies behind the scenes. Technical SEO is basically the backbone of your website’s performance, ensuring that search … Read more
When you hear about influencer marketing, you might envision people posting idyllic pictures on Instagram or TikTok Stories highlighting promoted products. But today, influencer marketing has evolved, and so have influencer platforms. LinkedIn now represents a significant opportunity for influencer marketing, particularly if you’re a business-to-business (B2B) company. With almost a billion members across 200 … Read more
This post was sponsored by Digitalinear. The opinions expressed in this article are the sponsor’s own. In a world where consumers search online for nearly everything – from product recommendations to local service providers – your brand’s digital presence is everything. The right organic SEO strategy can boost your search visibility and drive sustainable business … Read more
