Whenever I ask any marketer or copywriting expert about their writing process, I find there’s no specific process they follow and few copywriting templates to guide them. While this is partly due to natural variation in everyone’s creative process, copywriting best practices vary based on your audience, purpose, and format — not to mention year, … Read more
![I Took a Deep Dive Into PERT to Create More Accurate Time Estimates [+ Templates, Examples, and Formula]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/02/pert-1-20250213-8082845.webp.webp "I Took a Deep Dive Into PERT to Create More")
As the owner of a content business, I need to make accurate project estimates. If a project takes longer than estimated, I’ll end up with frustrated clients and a backlog of other projects. I could also miss out on potential repeat business and referrals. To make a realistic estimate, it’s not only my own time … Read more
![How to Use Blog Post Templates in Google Docs [My Favorite Free Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/02/blog-template-google-docs-1-20250130-2686724.webp.webp "How to Use Blog Post Templates in Google Docs [My")
We ran the numbers, and blog posts are still among the content formats that marketers use the most today (and those that deliver the highest ROI). However, sometimes, it can be difficult to put pen to paper — or words to screen. That’s where blog post templates can come in handy. From blogger to fellow … Read more
![Getting Your Scope of Work Right — the Complete Guide [+ Templates & Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/11/image1-Nov-15-2024-08-13-06-4149-PM.png "Getting Your Scope of Work Right — the Complete Guide")
As a freelance writer, I’m always receiving and reviewing scope of work documents. These digital documents help me maintain clarity, so I know who’s responsible for what and when tasks are due. Many projects derail because expectations aren’t clearly set from the start. Deadlines get missed, budgets spiral out of control, and no one seems … Read more
Whether it’s writing a blog post, designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you’ve never done it before. Luckily, content marketing templates can make things easier. These templates can help with design and inspire you as you develop various processes to … Read more
![The Beginner's Guide to the Competitive Matrix [+ Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/08/competitive-matrix-1-20240828-9831599.webp.webp "The Beginner's Guide to the Competitive Matrix [+ Templates]")
I remember first starting my business. At that time, I knew the basics of marketing and a little about sales. What I didn’t know was the depth of my competitive business landscape. The outcome of this knowledge gap wasn’t pretty, as many competitors quickly surpassed me. Turns out I am not alone — because if … Read more
![Influencer Marketing Strategy: How to Build a Plan Creators & Customers Will Love [+ Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/08/influencer-marketing-strategies-featured.png "Influencer Marketing Strategy: How to Build a Plan Creators &")
Everyone can have influence, but not everyone can be an influencer. And I say this as someone who has participated in several influencer campaigns but would never claim the label. This title “influencer” rightfully belongs to an elite group of people who can reliably elicit interest or action in others. And if you’re a marketer, … Read more
We’ve got a few marketing secrets here at Litmus… and maybe your email team does, too. We talk a lot about designing and coding emails from scratch. And we do a lot of that! But we also… sometimes… occasionally… use email templates. 46% of email marketers have up to five emails in production at any … Read more
![How I Write SMART Goals and Make Them a Reality [+ Free SMART Goal Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/07/smart-goals-template-1-20240725-9753769-1.webp.webp "How I Write SMART Goals and Make Them a Reality")
When I started my career as a content writer, one of my biggest mistakes was underestimating the importance of systems and frameworks. Despite working tirelessly to achieve my goals of booking clients and expanding my skill set, I struggled to make meaningful progress. Over time, I learned that while goals were important, a structured approach … Read more
![6 Steps to Create an Outstanding Marketing Plan [Free Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/07/marketingplan_20.webp.webp "5 Steps to Create an Outstanding Marketing Plan [Free Templates]")
Do you take a good, hard look at your team’s marketing strategy every year? You should. Without an annual marketing plan, things can get messy — and it’s nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don’t have a plan. … Read more
![10 Creative Company Profile Examples to Inspire You [+ 12 Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/07/Untitled-design-57.jpg "10 Creative Company Profile Examples to Inspire You [+ 12")
As a content creator, I know brand identity is everything. My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service. The same is true for companies. In addition to the information above, people who … Read more
As a writer, I have to let readers and potential clients know my expertise, my skills, and why they should work with me or be interested in what I say. So, a professional bio is a must in my industry. Though I’m definitely familiar with professional bios, I can admit they can be challenging. What … Read more
With 2.5 billion active users, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube channel can help you increase your chances of discoverability and reach more people. As both a YouTuber and HubSpot‘s resident creator economy expert, I know a lot about YouTube and how to go viral … Read more
Google Sheets templates help you create better spreadsheets while saving you valuable time. And it’s no secret to anyone who knows me that I love a good formula to keep manual math to a minimum (and, therefore, data as accurate as possible). So, what do Google Sheets templates do? Short of reading minds, a template … Read more
You’ve created an extensive list of people you want to work with for your influencer marketing campaign and now it’s time to start sending out emails. But with so many people to connect with, influencer outreach is time-consuming, especially if you’re manually drafting emails from scratch. That’s why we recommend using influencer outreach email templates … Read more
![Get Past the ATS With These Resume Templates [+ Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/06/atsresume.webpkeepProtocol.webp "Get Past the ATS With These Resume Templates [+ Tips]")
I can honestly say that, so far in my career, I’ve never witnessed such a high competition for marketing roles on LinkedIn, both full-time and freelance, as now. And I’ve seen countless comments and got tens of email replies from hiring managers, saying that they’re overwhelmed as they’ve received over a hundred applications. No wonder … Read more
![How to Manage Your Entire Marketing Budget [Free Budget Planner Templates]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/06/adbudget.webpkeepProtocol.webp "How to Manage Your Entire Marketing Budget [Free Budget Planner")
The words “marketing budget” might strike fear into the heart of any marketing leader, but it’s non-negotiable when creating a marketing strategy for your company. In fact, when budgeting season rolls around, I hunker down. I know that the budget I set affects what my team can accomplish and our value to the company. Without … Read more
![12 InDesign Templates for InDesign, PowerPoint, and Google Docs [Free Download]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/05/free-ebook-templates-1-20240529-4957105.webpkeepProtocol.webp "12 InDesign Templates for InDesign, PowerPoint, and Google Docs [Free")
Of all landing page submissions, 55% come from lead magnets, and ebooks are one of the best lead magnets you can offer. You don’t need to be a designer by trade to design beautiful ebooks yourself. With the right resources, like free ebook templates, and the right approach, you can deliver valuable content to your … Read more
