Google simplifies analytics tracking with new one-click key event features in GA4, powered by machine learning. Google released one-click event tracking in GA4 with two features: “Mark as key event” and “Create key event.” Machine learning identifies important site events automatically, eliminating manual setup time. These features are now available for all GA4 properties and … Read more
HTTP Archive published 12 chapters of its annual Web Almanac, revealing disparities between mobile and desktop web performance. The Almanac analyzes data from millions of sites to track trends in web technologies, performance metrics, and user experience. This year’s Almanac details changes in technology adoption patterns that will impact businesses and users. Key Highlights Mobile … Read more
The future of brand tracking is here — and it’s powered by AI. Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. But these methods can be slow, often taking weeks or months to deliver … Read more
Over the last decade, I’ve helped set and track marketing goals for B2B businesses of all kinds — And I’ve come to think of them more as destinations. They’re points on the map your team wants to reach. And B2B marketing KPIs (key performance indicators)? Well, they’re how you measure how far you’ve gone and … Read more
One of the biggest areas of contention in enterprise PPC advertising is conversion tracking efficacy. This is in part due to how difficult it is to get approvals, make changes to your sites, and ensure that there’s buy-in to how you will be tracking conversions. We’re going to dive into how to secure permission to get … Read more
Does your business lack full insight into the performance of your marketing campaigns? With the implementation of call tracking software into your business process, you will quickly see an improvement in the transparency of your marketing attribution and conversion generation. As call tracking allows you to see exactly which source every customer call originates from, … Read more
Firefox recently announced that they are offering users a choice on whether or not to include tracking information from copied URLs, which comes on the on the heels of iOS 17 blocking user tracking via URLs. The momentum of removing tracking information from URLs appears to be gaining speed. Where is this all going and … Read more
When it comes to SEO, many people perceive keyword rankings and organic traffic as “vanity metrics.” While they could be if they were the only part of SEO being tracked, you do actually need them to help you connect SEO to business growth. The data allows you to build the whole journey from keyword rankings … Read more
Discover actionable steps to ensure your GA4 is optimized for long-term tracking success, empowering you to make informed decisions and drive business growth. Source link
Universal Analytics is being sunset, and everyone is rushing to migrate from UA to Google Analytics 4 (GA4). In this guide, we’ll help you migrate your custom events and walk you through how to set up GA4 custom events. Types Of Events That GA4 Automatically Tracks By Default Google Analytics 4 automatically tracks several events … Read more
As we have traversed from Universal Google Analytics to Google Analytics 4, many of us have been painstakingly transitioning tracking metrics to adhere to our new way of data analysis. On the bright side, this is a great time for you to reassess your client goals and how you track their campaign success. Goal-setting With … Read more
Every successful PPC campaign has one common element: solid conversion tracking. Conversion tracking feeds into reporting, the bidding algorithm, and transparency. No conversion tracking? You’re denying ad platforms critical data, which can lead to overbidding or underbidding on traffic and poor budget allocation. In the privacy-first web, however, conversion tracking might seem a bit daunting … Read more
Understanding how users engage with a website is essential for any business, especially when assessing the effectiveness of advertising efforts. To assist advertisers with this, Microsoft introduced new insights for Universal Event Tracking (UET) tags designed to meet these business requirements more effectively and boost website traffic and conversions. Scheduled for rolling activation starting on … Read more
If you are familiar with Google Analytics 4 (GA4), you probably know already that it has built-in scroll tracking by default. And naturally, you might be asking yourself: why do I need custom tracking for scroll depth? The GA4’s “built-in scroll event” triggers when a user has scrolled through approximately 90% of the page – … Read more
How do you know if Facebook is a worthy investment, or if you’re getting enough traffic from your recent promotional campaign? The answer: UTM tracking links. UTM codes help you track where traffic is coming from, allowing you to properly measure each campaign’s, platform’s, or medium’s ROI. In this blog post, you’ll learn what UTM … Read more
Call tracking is an effective method of monitoring and analyzing the ROI of your advertising campaigns. You may learn how successful your efforts are and adjust moving forward. Call monitoring allows you to examine the success of your campaigns, identify the ones that result in the most calls, and fine-tune your approach. Which campaigns are … Read more
![Which Social Media Metrics Are Marketers Tracking? [New Research]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/social-media-metrics-2.jpgkeepProtocol.jpeg "Which Social Media Metrics Are Marketers Tracking? [New Research]")
Social media metrics are imperative to social strategy. They give you an inside look at your channels’ performance and how your target audience perceives you. They can also provide you with ways to improve upon your strategy. But what metrics should marketers track to ensure success or boost their strategy? To keep you from getting … Read more
In June 2022, Mozilla Firefox 102 was released with a feature that strips query parameters from URLs that track users as they navigate the web. The feature is called “Query Parameter Stripping,” and the purpose is to protect the privacy of users who don’t want to be trailed online. Now that Firefox has given its … Read more
