Digital marketing has become extremely important leaving all other kinds of marketing well behind. More and more people are exploring digital space due to the increased connectivity offered by the Internet. As a result, a new world has opened up to attract a larger target market. However, differentiating yourself among the plethora of online businesses … Read more
In the rapidly changing world of trade finance, alternative financing solutions are gaining traction as viable alternatives to traditional methods. As technology advances and regulatory frameworks evolve, the trade finance industry is witnessing significant transformations. Supply chain finance allows businesses to optimize working capital, while invoice financing provides immediate cash flow by selling unpaid invoices. … Read more
![How To Navigate Social Media Trends & Emerging AI Technologies [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/07/How-To-Navigate-Social-Media-Trends-Emerging-AI-Technologies.jpg "How To Navigate Social Media Trends & Emerging AI Technologies")
Embracing the Future of Social Media Marketing How do you prepare your social and marketing team for AI? There are a ton of AI tools out there, but not all of them are useful. Jamie Gilpin, CMO at Sprout Social, joined me on the SEJ Show to talk social, search, and how AI can play … Read more
Online shopping has gone social. Imagine scrolling through Instagram, finding something you love. You complete your purchase all within the app and avoid navigating to a product landing page. That’s the exact type of experience social commerce offers. It simplifies the purchase journey by eliminating extra steps and makes consumers more likely to complete their purchases. … Read more
The marketing and advertising landscape is constantly evolving. With the continuous emergence of new technologies and changes in consumer behavior, it’s super important to stay ahead of the curve by staying on top of the latest digital marketing trends. But, as digital marketers or business owners, it can get a little challenging to catch up … Read more
Keeping up with the demands of technology is an arms race. For content creators, that race determines their success in the market. Emerging media trends seem to change with the wind, which can make it a challenging task to both be adaptive and stay on brand. Quality content and staying up-to-date at the rate that … Read more
How do you create stand-out marketing when budgets tighten and attention shrinks? Innovative emails. Email marketing is a reliable investment with an average ROI of $36 for every $1 spent. Yet subscribers (and email teams!) grow bored of the same old strategies, and your team has to adapt to changing expectations and demands. 4 email … Read more
For years, Google has been the main focus of most websites’ search marketing efforts. In fact, when it comes to search engine optimization, most companies only think of Google. It is also a known fact that in some countries, there are other search engines that you need to consider. I’m sure that many readers have … Read more
Looking for new ways to update your content marketing and SEO strategy? Is uncovering which marketing channels to prioritize for maximum performance and ROI this year oddly challenging? If you’re pressured to increase output under decreased budgets, we’ve got you covered. On April 19, I moderated a webinar with Pat Reinhart and Allie Bhutani of … Read more
![25 SEO Trends to Leverage in 2023 [+Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/04/seo-trends-2022-fi-2.jpgkeepProtocol.jpeg "25 SEO Trends to Leverage in 2023 [+Data]")
Keeping track of SEO trends is like hitting a moving target. From algorithm updates to evolving innovation, it can feel like the goalpost is always moving. And while the goal of SEO remains the same — to boost your presence in relevant search results — the tactics for getting there look different from year to … Read more
![Top Shopping Trends of 2023 & How They've Changed [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/04/Shopping-trends-2023.pngkeepProtocol.png "Top Shopping Trends of 2023 & How They've Changed [New")
Shopping trends have drastically changed over the past few years. While most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers. And rather than watching TV ads to find out about new products, nowadays, most of us stumble across ads … Read more
The economic impact of the pandemic is still a significant factor in most marketing budgets. And today’s competition for marketing dollars and space is fiercer than ever. So what innovative, cost-effective ways can make your brand stand out? Which new channels can you add to your marketing mix to maximize ROI? On April 12, I … Read more
Social media fundamentally changed how we market. We’re more targeted yet we have a broader reach, we move faster and we send out a lot more messages. It’s easy to focus on how the techniques we’ve used have changed but there’s a much larger shift that deserves our attention: Social media democratized the power of … Read more
The fourth industrial revolution and Web 3.0 continue to transform all legacy communication platforms – from how we consume news to how we market our products. One field that stands as a fulcrum of this tech boom may be writing and art itself. As new technology like AI-generated art and ChatGPT continue to become more … Read more
As purchasing power continues to shift and paid marketing budgets dwindle, SEO is increasingly important for business executives who are looking to stay ahead. By leveraging critical insights into consumer trends found through comprehensive SEO, strategies, decision-makers can remain agile in an ever-changing market landscape. This article identifies five key trends and areas of opportunity … Read more
![3 Consumer Behavior Predictions for 2023 [State of Consumer Trends Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/04/consumer-purchasing-product-off-social-media-platforms-similar-to-consumer-behavior-predictions.jpgkeepProtocol.jpeg "3 Consumer Behavior Predictions for 2023 [State of Consumer Trends")
Every year, consumers spend differently than the year before. This is because their preferences are evolving, their priorities are shifting, and their behaviors aren’t quite how they were before. So how are marketers supposed to meet their expectations in the new year? By making data-informed predictions. To help marketers and business professionals prepare for the … Read more
Feeling pressure to continue delivering results, despite lower budgets and bandwidth in 2023? Wouldn’t it be faster to know what’s working and what’s not, so you can craft a strategy with less cost for experimentation and more results? It can be challenging to know which marketing channels to prioritize for maximum ROI. So, if you’re … Read more
![The State of Consumer Trends [How Data from 600+ Consumers Shifted Since 2022]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/consumer-trends-2023-1.pngkeepProtocol.png "The State of Consumer Trends [How Data from 600+ Consumers")
As the world constantly changes, it can be hard to stay up to date with ever evolving consumer behaviors, preferences, and trends. But, as marketers, knowing your buyer persona — and what motivates them — is absolutely vital. To help both marketers and business professionals alike, we conducted a bi-annual survey of 600+ U.S. adults … Read more
