It’s fairly commonplace for Google Updates to prompt SEOs to raise concerns about the Helpful Content Update (HCU). A careful consideration of known facts reveals that it may be possible to determine whether a site is truly impacted by HCU-related signals. Black Box Systems Black box systems are something that all SEOs should consider understanding … Read more
Microsoft has announced updates to Bing’s search infrastructure incorporating large language models (LLMs), small language models (SLMs), and new optimization techniques. This update aims to improve performance and reduce costs in search result delivery. In an announcement, the company states: “At Bing, we are always pushing the boundaries of search technology. Leveraging both Large Language … Read more
YouTube expands Shorts monetization with new ad controls, measurement tools, and creator partnerships. Advertisers can now run campaigns exclusively in Shorts feed or focus on horizontal content. New interactive stickers and animated ads will enhance advertising options by year-end. YouTube is expanding measurement capabilities with third-party sales lift tracking and improved Brand Lift surveys. Source … Read more
Google continues updating AIO rankings, increasing the presence of larger shopping-related panels and ads that push organic search results lower on the page. The good news for search marketers is that AIO volatility in shopping queries is stabilizing, with AIO rankings increasingly matching sites typically ranked in organic search. Arguably the most important change is … Read more
Google has updated its crawl budget guidelines, stressing the need to maintain consistent link structures between mobile and desktop websites. Large websites must ensure mobile versions contain all desktop links or risk slower page discovery. The update mainly impacts sites with over 10,000 pages or those experiencing indexing issues. Link structure consistency across mobile and … Read more
Google Ads is enhancing its Performance Max campaigns with new AI-driven features. These updates are focused on asset testing, video optimization, and campaign management. The features arrive as advertisers gear up for the holiday shopping season. Key Updates New Asset Testing Capabilities Starting in early November, retailers will gain access to new experimental features within … Read more
In a big move for digital advertisers, Reddit has just introduced a new Keyword Targeting feature, changing the game for how marketers reach their target audiences. This addition brings fresh potential for PPC marketers looking to tap into Reddit’s highly engaged user base. With millions of communities and conversations happening every day, Reddit is now … Read more
Google limits robots.txt support to four fields, clarifying its stance on unsupported directives. Google only supports four specific robots.txt fields. Unsupported directives in robots.txt will be ignored. Consider auditing your robots.txt files in light of this update. Source link
Google has announced updates to Search Console, introducing sticky filters across Performance reports and streamlining navigation within the tool. Search Console Performance report filters are now sticky! 🥳 From now on, filters set in one of the three Performance reports (Search results, Discover or Google News) will remain applied when navigating between them. Also, you’ll … Read more
Google updated their spam documentation, adding a new definition of site reputation abuse as the largest single change, followed by additional information about manual action consequences. The remaining updates are a content refresh aimed at making the documentation easier to understand and more concise. Understanding these changes can provide ideas for how to update your … Read more
Google constantly evaluates and updates its algorithms. There can be hundreds or even thousands of individual changes per year. Google does confirm some of the major updates, such as site reputation abuse, the March 2024 core update, and the November 2023 reviews update. But, often, Google will not officially confirm an update, and these are … Read more
Google constantly evaluates and updates its algorithms. There can be hundreds or even thousands of individual changes per year. Google does confirm some of the major updates, such as site reputation abuse, the March 2024 core update, and the November 2023 reviews update. But, often, Google will not officially confirm an update, and these are … Read more
Meta is restricting data access in its Business Tools. Custom audiences and ad sets may be affected or paused. Advertisers need to adapt their tracking and reporting strategies. Meta has informed businesses of upcoming changes to its Business Tools that may impact how you use the platforms for advertising. Key Changes According to an email … Read more
Google updated their documentation for the profile page structured data, a structured data that all creators including recipe bloggers can use and become eligible for enhanced listings in the search results. What is ProfilePage Structured Data? ProfilePage structured data is a Schema.org markup that Google uses for enhanced listings in the search results. It’s well … Read more
Google updated the opening paragraph of the Organization Structured Data documentation to provide a clearer, more comprehensive description of its purpose, with improved clarity on four specific points. The result is a model of how to write a high quality opening paragraph. The new documentation has a high level of information density, which is the quality … Read more
In a recent LinkedIn exchange, Google’s Senior Search Analyst John Mueller confirmed that core algorithm updates impact the search engine’s AI-powered overviews. This info gives us a clearer picture of how AI is being woven into Google’s search results. Responding to a question on LinkedIn, Mueller stated: “These are a part of search, and core … Read more
Google updates can cause uncertainty, confusion, and fear amongst non-SEO and non-marketing business stakeholders. As an industry, we like to fixate on the winners and losers of any given update, and typically, websites (and categories) that take the larger hits gain more traction and shares. As a result, the algorithm update horror stories also tend … Read more
Google recently rolled out its August 2024 core update, which appears to be Google responding to feedback from the community and surfacing more small and independent sites in search results. However, there’s an ongoing problem with Google Search rankings that is impacting a significant number of search results. Google has identified the root cause of … Read more
