![What's a Marketing Audit? [+ How To Do One]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/Marketing-Audit.pngkeepProtocol.png "What's a Marketing Audit? [+ How To Do One]")
As marketers, we’re always looking for ways to improve our game plan. But with so many tactics and channels available, knowing where to focus our efforts can be challenging. Ultimately, no marketing strategy is perfect. A marketing audit gives you a holistic view of your marketing efforts, including what’s working, what could be improved, and … Read more
Do you know more people who have their own businesses or those who work for some businesses? Of course, you can have a circle full of entrepreneurs, but the majority of people still work as employees. Everybody knows that running a business can open a world of new opportunities and benefits. However, there are a … Read more
![5 Dos and Don'ts When Making a SMART Goal [+Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/smart-goals.webpkeepProtocol.webp "5 Dos and Don'ts When Making a SMART Goal [+Examples]")
Every year I create vague New Year’s resolutions, but this year I decided to try something different. Using the SMART goal framework (specific, measurable, attainable, relevant, and time-bound), I reworded my 2023 goal from “read more books” to “read two books per month to hit my goal of reading 24 before the end of the … Read more
What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning. I can’t help you with your road trip or wedding speech, but I have a solution for planning your next social media marketing campaign — using a social media calendar! Most marketers now recognize that social media is integral to … Read more
When it comes to scaling your business for success in the digital world, website development plays a crucial role. In the contemporary business setting, a website has become the need of the hour. However, the price of website development and design might be appalling for some. So, here we have brought an article that will … Read more
Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn’t getting too many downloads or leads, your marketing might be the problem. In order to be successful, your offer must be compelling enough that it practically begs users to opt-in. Read on to discover the best … Read more
Google began rolling out the new Google Search Generative Experience (SGE) to people on the Search Labs waitlist. SGE adds generative AI capabilities to Google Search results. Here’s a look inside the SGE on desktop and mobile and how SGE results compare to typical Google SERP features. How To Get Access To Google SGE Via … Read more
Company values help you direct every person on your team toward a common goal. They remind you that you share a bigger purpose. Businesses often look to each other to figure out how to refine their values, habits, and ideas into a set of values. To keep growing, companies need something their teams can get … Read more
In a recent announcement, YouTube confirms discontinuing its Stories feature, a tool similar to Snapchat’s and Instagram’s disappearing messages. The feature, which allowed creators to post updates that would remain live for seven days, will officially be phased out on June 26, 2023. The Rise and Fall of YouTube Stories Launched in 2018, Stories were … Read more
Welcome back to our monthly round-up of favorite emails! We at Litmus have handpicked a collection of emails that have landed in our inboxes recently—ones that captured our attention and kept us scrolling. From stylized ALT text, bite-sized content, exceptional email design, and captivating storytelling, get ready to be inspired as we unveil the best … Read more
In the current era of digital advancements, where virtual advertisements dominate the marketing world, the significance of direct mail initiatives is often overlooked. A great direct mail endeavor possesses the ability to transcend the clutter and leave a lasting impression on your intended recipients. Whether you are a small business owner or an experienced marketing … Read more
Did you know there were over 214.7 million digital buyers in the US in 2022? Online shopping has become a mainstream revenue source for businesses. So, with the right Google Shopping campaign structure, your business can soar. Google Shopping ads are an essential part of any successful digital marketing strategy. They are a great way … Read more
Meet Karinna Briseno, a Technical Advocate at Buffer who redefines success by balancing personal growth, mental health, and career accomplishments. With a four-day workweek, she proves you can have exciting roles, a digital nomad lifestyle, and even time for off-the-grid hobbies. Dive into Karinna’s unique journey at Buffer. 💡 Check out Karinna’s Start Page and … Read more
If you get paid as an SEO consultant by the hour or project, your earning potential will always be limited by the number of hours you work. And once you stop working, the money stops flowing, too. Even if you manage to work more efficiently or raise your rates, there will always be a maximum … Read more
We all face disruptions to our peace of mind — work stressors, parenting pressures, and even smaller hurdles like running out of shampoo. Stress management apps can help ease anxieties that could otherwise pile up and make life feel out of control. Monitoring and managing your emotional health is a wise choice for both today … Read more
On May 27, 2023, WordPress celebrates 20 years of extraordinary growth. It powers approximately 43% of all websites and is the leading content management system by far. How did WordPress achieve this milestone and will it be able to continue as arguably the most successful open source project ever? About This Article This article was … Read more
A multi-channel, holistic approach to search marketing is a must in today’s digital marketing space. You can maximize digital shelf space by removing silos between teams and finding synergies on how paid and organic search can work together. On May 10, I moderated a webinar with Wayne Cichanski, Vice President of Search and Site Experience … Read more
If you are a publisher who wants to monetize your website or app with display ads, you need to know how to measure and optimize your ad performance. One of the most important metrics you should track is eCPM. It tells you how much revenue you earn for every 1000 ad impressions, regardless of the … Read more
