As artificial intelligence permeates our lives, public awareness becomes increasingly significant. In this article, we delve into a recent survey by the Pew Research Center that explores American adults’ familiarity and experiences with ChatGPT, an open-access online chatbot known for its versatile and human-like responses. Here’s a glimpse of the study’s key insights: The extent … Read more
Location landing pages don’t get enough respect. You set them up with your name, address, phone number & hours. Maybe you embed a Google Map for driving directions. Perhaps you write some copy that no one will read, and if you have multiple locations, you repeat the same copy on each page and just change … Read more
![The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/top-types-of-ai-generated-content-in-marketing.pngkeepProtocol.png "The Top Types of AI-Generated Content in Marketing [New Data,")
Thanks to the advancements in artificial intelligence technology, content generation doesn’t have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it’s wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. These tools can help us produce high-quality … Read more
Understanding how users engage with a website is essential for any business, especially when assessing the effectiveness of advertising efforts. To assist advertisers with this, Microsoft introduced new insights for Universal Event Tracking (UET) tags designed to meet these business requirements more effectively and boost website traffic and conversions. Scheduled for rolling activation starting on … Read more
The beta Character AI is a website platform powered by Artificial Intelligence that lets you talk with virtual personalities. The best part is that you can create these virtual personalities by yourself. Character AI is an AI character generator where you get the chance to bring your imagination to life, and these characters not only … Read more
Are your emails optimized for Dark Mode? If not, you might be neglecting a significant portion of your subscribers. Recent statistics show that over 35% of subscribers using Apple email clients open their emails in Dark Mode. This means that if your emails aren’t optimized for Dark Mode, you could be leaving your subscribers in … Read more
![The Future of Social Media [Research]: What Marketers Need to Know](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/Future-of-Social-Media.jpgkeepProtocol.jpeg "The Future of Social Media [Research]: What Marketers Need to")
Social media has changed considerably since the MySpace days, and it’s part of a marketer’s job to stay on top of its advancements. You’re probably wondering what the social future of social media could look like and how marketers will need to adapt. To answer your question, here are our guesses based on research, data, … Read more
Natural Language Processing (NLP), which encompasses areas such as linguistics, computer science, and artificial intelligence, has been developed to understand better and process human language. In simple terms, it refers to the technology that allows machines to understand human speech. NLP is used to develop systems that can understand human language in various contexts, including … Read more
Social media is like a 24/7 town hall meeting—news spreads, crises unfold and important questions emerge in real time. It’s a direct line to your residents and constituents, who expect you to be active and ready to engage on topics that are most important to them. It’s no longer an anomaly to see public sector … Read more
![What Businesses Get Wrong About Content Marketing in 2023 [Expert Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/05/half-hearted-content-marketing.pngkeepProtocol.png "What Businesses Get Wrong About Content Marketing in 2023 [Expert")
The promise of inbound marketing is a lure that attracts businesses of all kinds, but few understand the efforts it takes to be successful. After a few blog posts, they flame out and grumble “We tried content marketing, but it didn’t really work for us.” I hear this from prospective clients all the time. And … Read more
SEO is, by default, a longer-term digital marketing channel, and this can challenge the patience of SEO professionals – and that of important stakeholders. Discipline and a high level of knowledge are often needed to see it through to success for companies and their clients. I can’t understate the importance of being patient, disciplined, and … Read more
With the growing recognition of the environmental crisis, it is imperative for businesses to take action and adopt renewable energy sources. This not only has a positive impact on the environment but also offers numerous benefits for businesses. Transitioning to renewable energy sources can reduce operational costs, and enhance brand reputation, and other tangible advantages. … Read more
What exactly IS an API? They’re those things that you copy and paste long strange codes into Screaming Frog for links data on a Site Crawl, right? I’m here to tell you there’s so much more to them than that – if you’re willing to take just a few little steps. But first, some basics. … Read more
If you had a chance to read previous guides we’ve published on Google Analytics 4 (GA4), you probably know that it is not a plug-and-play analytics tool like Universal Analytics was. There is a lot of information one needs to absorb in order to be able to set up GA4 properly, and time is ticking. … Read more
If you are reading this article, chances are that you know something about Ryan Deiss and his Customer Value Journey. Ryan literally built a marketing education empire on the concept of this framework. It’s so important to the DigitalMarketer community that he even has the original napkin version framed like a relic to be viewed … Read more
Want to get more likes on your Instagram posts? Check out our article for expert tips and strategies for getting more likes on Instagram. These tips will boost your engagement and overall presence. In the world of Instagram, likes hold immense importance. They are a measure of your popularity and determine your post’s visibility on … Read more
Whether you’re an avid scroller, check in from time to time or you can’t stand it, it’s safe to say we’re a nation of social media users. There are tens of millions of people up and down the UK with a Facebook, Instagram, or Twitter account. This is brilliant news for businesses! Unlike in the … Read more
Why are communities the future of marketing? Mark Schaefer, author of Belonging to the Brand: Why Community Is the Last Great marketing strategy, has a lot of ways to answer that question, and he goes into many of them. He makes the case that communities and customer enthusiasm last in a way that marketing campaigns … Read more
