Confession: I’m squatting on probably 10 different blogs and even more URLs. What can I say? This marketer gets a bit idea-happy — but how much does it cost to start a blog that I can afford this quirky habit? Lucky for people like me, starting a blog costs next to nothing, which is surprising … Read more
The U.S. National Vulnerability Database (NVD) and Wordfence published a security advisory of a high severity Cross Site Request Forgery (CSRF) vulnerability affecting the Nested Pages WordPress plugin affecting up to +100,000 installations. The vulnerability received a Common Vulnerability Scoring System (CVSS) rating of 8.8 on a scale of 1 – 10, with ten representing … Read more
If there’s one thing we SEO pros are good at, it’s making things complicated. That’s not necessarily a criticism. Search engine algorithms, website coding and navigation, choosing and evaluating KPIs, setting content strategy, and more are highly complex tasks involving lots of specialized knowledge. But as important as those things all are, at the end … Read more
Creating a strong presence on Meta’s Threads can seem daunting, but these creators make it look easy. In this article, I share some of my favorite creators on Threads as well as the elements of their content that, in my opinion, make it engaging and effective. From tech journalists to social media strategists, these creators … Read more
When you hear about influencer marketing, you might envision people posting idyllic pictures on Instagram or TikTok Stories highlighting promoted products. But today, influencer marketing has evolved, and so have influencer platforms. LinkedIn now represents a significant opportunity for influencer marketing, particularly if you’re a business-to-business (B2B) company. With almost a billion members across 200 … Read more
Many people talk about how important it is to have a “low bounce rate.” But bounce rate is one of the most misunderstood metrics in SEO and digital marketing. This article will explore the complexities of bounce rate and why it’s not as straightforward as you might think. You’ll also learn how to analyze your … Read more
While it may not have the reach or revenue of big-hitters like Facebook and Instagram, Pinterest is absolutely a social platform worth exploring. With its focus on visual discovery and inspiration, Pinterest occupies its own niche space in the social media landscape, which offers unique opportunities for marketers and brands. Pinterest’s users are active, devoted, … Read more
Digital is the primary marketing channel for many companies. Many owners and executives still have difficulty budgeting for online marketing. Budgeting for SEO can be complex and influenced by factors like project scope, industry competition, and specific services needed. There is no universal calculator for calculating costs. This article explores key SEO pricing components and … Read more
Whenever I think about brand awareness, I think of companies like Apple, Nike, and Trader Joe’s. Have you ever heard people refer to themselves as “Apple people,” “Nike people,” or “Trader Joe’s” people? That’s what brand awareness does. It embeds itself into consumer lifestyles and purchase habits so that they don’t have to think twice … Read more
The best way to insult an email marketer is to call their emails spam. No one wants to be in the company of scammers sending hidden malware, demanding ransom money, or promoting illegal activities. But the original definition of spam actually comes from the fact that these messages are annoying, repetitive, and can’t be prevented. … Read more
In this Whiteboard Friday, Garrett discusses AI Overviews and how to optimize your SEO strategy for this new super-charged AI-powered search ranking snippet. Source link
Google’s Gary Illyes answered a question about negative SEO provides useful insights into the technical details of how Google prevents low quality spam links from affecting normal websites. The answer about negative SEO was given in an interview in May and has gone unnoticed until now. Negative SEO Negative SEO is the practice of sabotaging … Read more
According to a new Consumer Pulse survey from Sprout Social, usage of social media platforms is shifting again – in ways that will significantly impact brands. According to the new data, Instagram (65%) has just passed Facebook (64%) as the No. 1 platform among the 2,059 consumers surveyed. It’s worth noting that the participants of … Read more
Don’t believe what you may have heard; Facebook is still a dominant social media force in 2024. With over 3 billion active users, it remains a key player for businesses, marketers, and social media enthusiasts. And despite the rise of newer, shinier platforms, Facebook’s expansive reach and diverse user base are still unrivaled, making it … Read more
This post was sponsored by Digitalinear. The opinions expressed in this article are the sponsor’s own. In a world where consumers search online for nearly everything – from product recommendations to local service providers – your brand’s digital presence is everything. The right organic SEO strategy can boost your search visibility and drive sustainable business … Read more
ClayBro reviews this new token, still in its presale phase, which promises eye-popping rewards for early adopters, including a dynamic staking program that currently offers an astonishing 2150% annualized interest rate. As the cryptocurrency world continues to offer staggering opportunities, Shiba Shootout (SHIBASHOOT), a rising Shiba Inu alternative, emerges as a major player in the … Read more
This week’s Ask An SEO question comes from Nicolò, who asks: “What are the best resources to learn SEO and who are the best people to follow online for good advice?” This is a great question that goes to the heart of what a lot of people struggle with when learning SEO. There is a … Read more
Everyone loves a good pizza party, but there are many more fun and creative ways to motivate your marketing team! Motivation is about creating an environment where people can do their best work, offering incentives that meet real needs, and building a healthy team culture. Giving incentives for hard work can significantly increase company loyalty, … Read more
