MozCon 2025 in London is coming up fast! Are you ready to join us? Meghan has put together a list of fun activities to do with your team or on your own before and after the conference. Source link
Yoast announced the addition of llms.txt capability to both the premium and free versions of their SEO plugin. Users can now add llms.txt files to their sites to future-proof them for AI search engines. LLMS.Txt llms.txt is a proposal for a new standard that will enable large language models (LLMs) to access a publisher’s content … Read more
I’m a teacher, so I’m now used to the faces of students who are scared to learn. More specifically, they’re scared to fail to learn. It’s ingrained early in our studies — As are good, Fs are bad, and you’d better learn the right answers before time runs out. That mentality crashes and burns in … Read more
Wondering if AI Overviews (AIOs) are stealing your clicks? Are these AI answer engines eating into our traffic, or just changing the shape of it? Google’s AI Overviews now appear on up to 40% of search queries, but what impact are they really having? Stop Guessing. How To Measure AIO’s Real Impact Get the on-demand … Read more
![How To Drive More Conversions With Fewer Clicks [MozCon 2025 Speaker Series]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/06/How-To-Drive-More-Conversions-With-Fewer-Clicks-MozCon-2025.png "How To Drive More Conversions With Fewer Clicks [MozCon 2025")
Are rankings and traffic still your main SEO goals in 2025? Learn how to build a conversion-first strategy that boosts revenue—even when clicks are down. Source link
We all know AI assistants can help with marketing tasks. But, here’s what most people are missing: Using AI as a prompt engineer is where the real productivity gains happen. I’ve been experimenting with this approach for months, and the results are mind-blowing. Instead of crafting prompts from scratch every time you need help with … Read more
Building on our previous exploration of Agentic SEO’s ideation capabilities, this article takes a closer look at the second pillar: Audit. As promised, we’ll look at how AI agents can transform the SEO audit process by providing corrections and thorough analysis that would otherwise take hundreds of hours of manual work. Traditional SEO audits are … Read more
Google’s stateful chat patent reveals how AI Mode is disrupting traditional SEO. Explore key takeaways and practical strategies to adjust your content strategy. Source link
I see a lot of marketing teams stuck in the same cycle: They believe in content. They’re creating constantly. But, they’re just not seeing the results they want. Add that the CEO is asking why the competitor is “suddenly everywhere.” Oh, and internally, there’s no real alignment on who you’re talking to, what you’re trying … Read more
Yoast SEO rushed out an update to fix a bug that introduced a known fingerprint of AI-generated content. The bug was highlighted on social media, and Yoast corrected the error within hours. HTML Classes Injected By Copy-Pasting Copying a block of text from a live web page or even a Microsoft Word document and then … Read more
The other day, I was reading a blog post when something caught my eye: a section about how to create a landing page to promote offers like a free ebook. Naturally, I clicked the link. It took me to a clean, focused page that broke down what the ebook included, how to get it, and … Read more
Google’s Martin Splitt and Gary Illyes recently addressed a common question in search marketing: how technical do SEO professionals need to be? In a Search Off the Record podcast, they offered guidance on which technical skills are helpful in SEO and discussed the long-standing friction between developers and SEO professionals. Splitt noted: “I think in … Read more
What’s changed between 2021 and 2025? Is everything different? Think again! In this new series, Jo Cameron and Cyrus Shepard discuss his popular Whiteboard Friday episode to find out what tactics are still relevant and what the future holds. Source link
Catch up on select AI news and developments from the past week or so (in no particular order): Madison Avenue braces for AI disruption as automation reshapes ad industry. At Cannes Lions 2025, advertising leaders have confronted the accelerating impact of AI on their business, from job cuts to agency mergers. Executives at WPP, Omnicom, … Read more
There’s no shortage of good reasons to post on LinkedIn. Whether you are trying to grow an audience, aiming to cultivate a personal brand, trying to draw more attention to your work projects, or looking to grow your network for more job opportunities, posting to LinkedIn can support all of those goals. And if you’re … Read more
Key takeaways Email segmentation and personalization are both ways to make email marketing more relevant for your subscribers, but the way they work is a little different. Using email segmentation and personalization together can boost engagement, which sends positive signals to ISPs that—in turn—boost deliverability in the long run. Email list hygiene and personalization data … Read more
When people see an Instagram post they like, they often engage with it by Liking and commenting on it. Some may even share it with others or save it to their collection. These engagement actions can tell you whether your Instagram strategy is paying off. So you need to closely monitor your Instagram engagement rate … Read more
Google has launched Audio Overviews, a new test feature in Search Labs. It creates audio summaries of search results using Google’s latest Gemini AI models. How Audio Overviews Work Audio Overviews turn Google Search results into audio content. When Google thinks an audio overview might help, you’ll see an option to create a short audio … Read more
