A recent investigation has uncovered a problem for websites relying on JavaScript for structured data. This data, often in JSON-LD format, is difficult for AI crawlers to access if not in the initial HTML response. Crawlers like GPTBot (used by ChatGPT), ClaudeBot, and PerplexityBot can’t execute JavaScript and miss any structured data added later. This … Read more
The recent TikTok ban drama in the U.S. has caused a surge in search activity as people look for answers, alternatives, and workarounds. The app temporarily shut down over the weekend and was restored after President-elect Donald Trump announced a 90-day extension. This led to a notable rise in search interest. An SEO consultant named … Read more
Traditional marketing versus digital marketing has become a hot topic among marketing professionals. I set out to learn the pros and cons of each and return with my findings so that you can make an informed decision about marketing your brand. I’ll go over what the two terms mean, and how they work together. Then, … Read more
There are several reasons to migrate your website. They might be to enhance website security through another hosting provider, update your brand image, or improve your user experience. Whatever the reason, you’ll need to follow a migration process that allows you to update your site without compromising your SEO rankings, traffic, and revenue. Many SEO … Read more
With all of Google’s iterations and expansions of their generative AI SERP features, you may be wondering what this means for your business and how to tweak your approach to SEO in this evolving new reality. Watch on-demand for a session focused on AI Overviews and AI-organized SERPs, where we break down the newest developments. … Read more
The United States Federal Trade Commission (FTC) charged GoDaddy with violations of the Federal Trade Commission Act for allegedly maintaining “unreasonable” security practices that led to multiple security breaches. The FTC’s proposed settlement order will require GoDaddy to take reasonable steps to tighten security and engage third-party security assessments. FTC Charged GoDaddy With Security Failures … Read more
Revelations that OpenAI secretly funded and had access to the FrontierMath benchmarking dataset are raising concerns about whether it was used to train its reasoning o3 AI reasoning model, and the validity of the model’s high scores. In addition to accessing the benchmarking dataset, OpenAI funded its creation, a fact that was withheld from the … Read more
Being successful with restaurant SEO can be a challenge. Whether it is finding the time, wearing a lot of hats, or not having the same type of budget and return on investment (ROI) measurement as other industries, you might be in a tough spot trying to figure out how to get it done. No matter … Read more
You can’t talk about SEO without mentioning keyword research. Most SEO marketing campaigns start with keyword research. (Or at least they should). If you haven’t upped your keyword research game, you could be holding your campaigns back and costing you (and your clients) cash. Let’s look at 18 keyword research mistakes you might be making … Read more
Do you ever struggle to visualize your ideas or consolidate your thoughts in one place? I certainly have. As a marketer, generating numerous ideas for campaigns, collateral, and messaging is essential — yet managing them can be challenging without proper documentation. Without a clear, organized visual for others to follow, communicating said ideas becomes even … Read more
Creating successful marketing campaigns and compelling content starts with understanding the numbers behind your strategies. For me, content marketing analytics are like having a behind-the-scenes guide — they reveal what’s working, what’s not, and where there’s room to grow. By using data effectively, I gauge the impact and success of my efforts. In this blog, … Read more
I’m a former NBCUniversal Page, and I will always remember how thorough the application and interview process for the program was. Most importantly, it taught me a valuable lesson: soft skills can be equally as — if not more coveted — than hard skills. In my experience, soft skills development is seen as a sign … Read more
If someone asks me to find the average of five values — 1, 4, 7, 8, and 10 — the equation is easy. I add up all five values and divide this by the total number of values. It looks like this: (1 + 4+ 7+ 8+ 10) / 5 Do the math, and we … Read more
As Wiz’s Head of Marketing Tom Orbach says, “Mini tools are 10x more powerful than free trials.” For the last 20 years, tech marketers have been giving away e-books and PDFs. I think Orbach would agree that this era is coming to an end. Thanks to AI, no-code, and outsourcing, the smartest tech marketers are … Read more
Catch up on select AI news and developments from the past week or so. Stay in the know. Read the full article at MarketingProfs
Creating a viral marketing video isn‘t easy, but it isn’t impossible. Furthermore, viral video marketing doesn’t always require a big-budget video since more and more consumers are starting to value authenticity over staged content. If you want to go viral in 2025 but aren‘t sure how, you’ve come to the right blog. Here are some … Read more
A few years ago, I faced one of the most demanding campaigns of my career. The project had an incredibly tight deadline, and my team was juggling multiple tasks with limited resources. Initially, I felt completely overwhelmed — until I sat down and created a detailed action plan. By breaking the campaign into smaller, actionable … Read more
Google has made a change to how it’s search results are served which will also help to secure it against bots and scrapers. Whether this will have further effect on SEO Tools or if they can use a headless Chrome that uses JavaScript remains an open question at the moment but it’s likely that Google … Read more
