LinkedIn has developed a new AI image detector that is claimed to be able to catch 99.6% of fake profile images, with a 1% false positive rate. According to anecdotal evidence, their new detector actually works. Fake LinkedIn Profiles There are many reasons why people create fake LinkedIn profiles. For some members of the affiliate … Read more
Microsoft announces the launch of Predictive Targeting, an artificial intelligence-powered advertising tool. The technology relies on machine learning to help advertisers reach new, receptive audiences and drive higher conversion rates. Finding Hidden Audiences Screenshot from: about.ads.microsoft.com, June 2023. Predictive Targeting analyzes signals from advertisers’ existing ads and landing pages and Microsoft’s audience data to identify … Read more
Google Analytics 4 administrators now have greater flexibility in how web conversions are attributed to marketing channels. Google recently added an “Attribution Settings” option to choose whether conversion credit is assigned to only paid Google Ads campaigns or both paid and organic channels. For businesses focused solely on the impact of their advertising spend, limiting … Read more
Google is set to introduce Interaction to Next Paint (INP) issue reporting as a part of its Core Web Vitals report in Search Console. This development is a proactive step towards Google’s strategic change slated for March 2024, which will see the retirement of the First Input Delay (FID) metric and its substitution with INP. … Read more
Google announced that first click, linear, time decay, and position-based attribution models in Google Ads are going away in mid-July. Google states in an update to a previous announcement: “As a follow-up to our announcement that first click, linear, time decay, and position-based attribution models will be going away, we will be removing selectability of … Read more
At an advertising conference this week, Meta unveiled innovative new features for Reels, its short-form video product. Businesses can soon run ads between Reels on Instagram, an option previously exclusive to Facebook. The ads are designed to blend into the Reels experience so they don’t interrupt the user or feel out of place. Additionally, Meta … Read more
In a striking revelation, more than 100,000 OpenAI ChatGPT account credentials have surfaced on illicit dark web marketplaces within the span of a year, from June 2022 to May 2023. According to a report by Group-IB, these credentials were unearthed within logs of stolen information which were subsequently offered for sale on underground cybercrime platforms. … Read more
Recently, there was a discussion on Twitter about the validity of using custom elements in the section of web pages. Custom elements are part of the Web Components specifications, allowing developers to create HTML elements tailored to their needs. Using custom tags, developers can build reusable and self-contained HTML elements that function independently from the … Read more
In today’s digital world, where personal information is so easily accessible online, protecting your privacy is crucial. Recently a Reddit user wanted to remove personal information from Google Search. Their experience and subsequent discussion with Google’s John Mueller highlight the complex process and policies around Google’s content removal tools. In addition to looking at Mueller’s … Read more
The Trade Desk, highly known for its demand-side platform, announced a significant upgrade to its programmatic platform. Following a multi-year investment in AI and removing Google Open Bidding from the DSP in 2022, the new AI platform Kokai was announced on June 8th. What’s New With Kokai Jeff Green, founder and CEO of The Trade … Read more
Big tech shakeups continue as the EU orders Google to divest parts of its advertising business. The Wednesday announcement results from the competition commission’s accusations against monopolies. The order comes similar to the recently proposed ‘AMERICA Act’ bill in the United States. The EU Ruling Explained The EU competition commission stated the issue lies “with Google … Read more
Google’s Gary Illyes and others answered many questions related to AI at Google Search Central Live Tokyo 2023, sharing new insights about Google’s approaches and recommendations on AI generated content. Japanese search marketing expert Kenichi Suzuki (Twitter profile) presented at Search Central Tokyo 2023 and subsequently published a blog post in Japanese that summarized the … Read more
The National Telecommunications and Information Administration (NTIA), a United States Department of Commerce division, called for public commentary on strategies to encourage accountability in trustworthy artificial intelligence (AI) systems. The objective was to solicit stakeholder feedback to formulate suggestions for a forthcoming report on AI guarantee and accountability frameworks. These suggestions might have guided future … Read more
The Google Search team organized Google Search Central Live, Japan’s first in-person event since the 2019 Webmaster Conference. #SearchCentralLive Tokyo is about to begin and we couldn’t be more excited! So! Many! People! 😍 pic.twitter.com/HSOS7bFZJ3 — Google Search Central (@googlesearchc) June 16, 2023 Website owners, digital marketers, web developers, and SEO professionals attended the event … Read more
Squarespace announced that it is acquiring all assets of Google Domains, including the transfer of approximately 10 million domains, with the transaction expected to close by the third quarter of 2023. Google and Squarespace have entered into an agreement to transfer the assets of Google Domains. Google Domains will go into a transition period as … Read more
Google announced it’s enabling the integration of Google Analytics 4 (GA4) properties with AdSense accounts. This update allows AdSense data to be available in GA4 reports and explorations, providing a more comprehensive view of website performance. Connecting GA4 & AdSense The merger of AdSense data with other website analytics, such as traffic sources and user … Read more
The 2023 Digital News Report by the Reuters Institute sheds light on the complex relationship between the public, news outlets, and social media platforms. As we navigate one crisis after another, the demand for reliable and independent journalism is higher than ever. However, the news industry grapples with weak audience engagement, low trust, and an … Read more
The WooCommerce Stripe payment gateway plugin was discovered to have a vulnerability that allows an attacker to steal customer personally identifiable information (PII) from stores using the plugin. Security researchers warn that hackers do not need authentication to pull off the exploit, which received a rating of high, 7.5 on a scale of 1 – … Read more
