Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Appointment-setting streamlines the B2B lead generation process by assigning specific reps to research and nurture prospects before scheduling appointments. In this guide, we’ll explore the importance of the B2B appointment-setting process, the challenges involved, and … Read more
With the mountain of competition in B2B, establishing trust with potential buyers is no easy feat. Unlike in ecommerce, where transactions are typically swift, and purchases are at far lower prices, B2B sales cycles are lengthier and involve much higher stakes. With endless opportunities to choose from, community has become more crucial than ever, as … Read more
![How To Create A B2B Content Strategy For YouTube [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/07/How-To-Create-A-B2B-Content-Strategy-For-YouTube-Podcast.jpg "How To Create A B2B Content Strategy For YouTube [Podcast]")
Unlocking B2B Visibility: Mastering YouTube’s Potential YouTube is a powerful platform for B2B marketers, but many organizations still need to start using it to its full potential. Ali Schwanke, founder at Simple Strat and Host of HubSpot Hacks, joined me on the SEJShow to share her top tips for creating a successful B2B YouTube strategy- … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Product development is a labor of love. After dedicating countless hours to design, development, and testing, you must ensure your product generates the attention it deserves. One strategic tool that can help keep all product-launch-related … Read more
19% of marketers say generating leads is their top goal in 2023. However, building an effective lead generation strategy is often easier said than done. To do it right, you need an in-depth understanding of tried-and-tested channels. In this post, you’ll gain insights into each major channel for B2B lead generation, including social media, PPC, blogging, … Read more
Email marketing serves as a robust instrument for businesses to establish connections with their intended audience, be it other businesses (B2B) or individual consumers (B2C). Nonetheless, it is important to recognize that the methods and tactics employed in email marketing vary between these two segments. In this article, we will explore the key differences and … Read more
Building and optimizing your tech stack with the best B2B marketing integrations improves the customer experience and streamlines operations. Marketing teams are doing more with less, and they have fuller plates than ever. Companies are implementing AI tools in every element of business operations, and scrambling to make sure internal teams are taking advantage of … Read more
In the fast-paced digital landscape of 2023, having a strong online presence is crucial for B2B companies to drive traffic, generate leads, and stay competitive. SEO is pivotal in achieving these goals. This blog post (and its accompanying comprehensive guide) aims to provide B2B marketers, SEO specialists, and business owners with the knowledge and tools … Read more
There’s no way around it — every business needs to drive leads to grow. However, B2B lead generation is far from a simple task. You are competing with other businesses, navigating misinformation, and playing trial and error with various tools. Not to mention, you also might be selling a product that’s more expensive or requires … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! In the age of Mail Privacy Protection (MPP), high open rate is an increasingly empty goal, even for B2B brands that have much less exposure to MPP than their B2C counterparts. But even prior to … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! In many B2B organizations there hasn’t been a traditional marketing function. The public relations or communications team may handle corporate branding, for example, while regional marketing or business-unit level marketing generates demand and handles product … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Podcasts aren’t only for B2C companies. In 2023, they will become a top channel for B2B content. Almost half of B2B decision-makers say they use podcasts to get business-related content that influences their purchasing decisions. … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Brands took some incredible journeys in 2022. Miller Lite opened a bar in the metaverse, Whole Foods dabbled in accepting Bitcoin, and Nike created a Web3 shoe and apparel store. But in the face of … Read more
![The Ultimate Guide to B2B Marketing in 2022 [+ New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/01/b2b-marketing-guide-hero.jpgkeepProtocol.jpeg "The Ultimate Guide to B2B Marketing in 2022 [+ New")
Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. You … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Voice recognition technology has been around since the ’50s, but it wasn’t until the rise of the smart speaker ago that it finally began to reach its potential. Today, only a few words— “OK, Google” … Read more
Gone are the days of backroom deals and white tablecloth dinners for generating business-to-business sales leads. Although the human connection is still the foundation of B2B sales, it looks different than previous generations. But that’s why you’re here. If you run an agency or are a B2B sales leader looking to change how you generate … Read more
B2B marketers continue to rely on their most effective channel—email—due to its proven performance and high return on investment (ROI). Since potential customers are already 57% of the way to making a decision before they actively engage with sales, marketers must be savvy. It’s important to be intentional with how and when you communicate your message … Read more
Joshua Smith is the founder and chief technology officer of Kaon Interactive. Kaon is a B2B interactive sales and marketing solution that helps the world’s most visionary B2B companies increase sales effectiveness. They’ve worked with customers like Siemens, Netscape, Dell, and Ricoh to improve B2B sales through virtual experiences. As a founder, Joshua has directed … Read more
