You know those instantly recognizable logos like Nike’s swoosh? Even though we’ve all seen them hundreds of times, most people don’t truly grasp the full meaning of these designs. There’s often more to them than meets the eye, and those little details make them even more special. In this post, I’ll share 30 hidden messages … Read more
Launching a product can feel incredibly daunting. There are so many different factors to consider, and trying to get everything in order and your timing on point can feel difficult at the best of times and downright impossible at the worst. Don’t get me wrong, I’ve made a few product launch mistakes along the way, … Read more
I’m an inclusive marketing consultant and the founder of Thompson Media Group. A former client of mine recently forwarded me an email he’d received from a market insights company he’s subscribed to. The insights the company had included in this particular email was about “The Top 5 Ranked TV Sitcoms in U.S. History” according to … Read more
Establishing and building a brand has always been both a challenge and an investment, even before the days of the internet. One thing the internet has done, however, is make the world a lot smaller, and the frequency of brand (or noun) conflicts has greatly increased. In the past year, I’ve been emailed and asked … Read more
Google indicated that manual actions were coming to webpages that host third party webpages and according to some, the effects of those manual actions may be showing up in the search results. Site Reputation Abuse Manual Actions Google’s SearchLiaison tweeted late on May 6th that Google was enforcing the new site reputation abuse policy with … Read more
![How Brands Can Have Successful Agency Relationships [Part 1]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/05/How-Brands-Can-Have-Successful-Agency-Relationships-Part-1.png "How Brands Can Have Successful Agency Relationships [Part 1]")
Welcome to the first of a two-part (and possibly more in the future) article series. I hope you gain some valuable insights for your brand or organization. I’m writing these articles from my point of view, having been on the agency side for nearly two decades. I’m the first to admit that I’m not perfect, … Read more
Google unveils new YouTube Shorts ad products and creative strategies as the short-form video platform grows. Google launched new YouTube Shorts ad opportunities for brands. Google claims its “ABCD” framework can boost Shorts ad performance. YouTube Shorts’ growing audience offers potential for innovative brand connections. Source link
Running a business in a contemporary competitive market is cumbersome. Let’s be honest with small businesses and startups! For them, surviving three years in the market is a big achievement. However, digital marketing is the only solution to get through all your business concerns on the go! An organization needs to be expert in everything … Read more
In my agency days, I once woke up at 5:00 am to meet a TV host at my client’s donut shop for a behind-the-scenes first look at their pumpkin-spiced lattes and donuts. (In Indiana, we love our donuts.) The TV coverage was great, but you know what made an even bigger impact? The Instagram stories … Read more
A new study by Authoritas suggests that Google’s AI-powered Search Generative Experience (SGE), currently being tested with a limited group of users, could adversely impact brand visibility and organic search traffic. These findings include: When an SGE box is expanded, the top organic result drops by over 1,200 pixels on average, significantly reducing visibility. 62% … Read more
Digital marketing is a never-ending set of processes, and so is Facebook marketing. Different industries leverage it to take their brands to the next level. However, for the eyewear industry, Facebook marketing has various advantages. This form of social marketing comes with its fair share of benefits. It also provides a direct connection with consumers … Read more
This year’s Super Bowl was the most-watched program in US television history, with the largest audience for a single-network telecast and 123.7 million viewers across television and streaming platforms. And that means a big investment in Super Bowl ads from the big brands. So, which brands used social video sites effectively to amplify their TV … Read more
Many people are convinced that Google shows a preference for big brands and ranking low quality content, something that many feel has become progressively worse. This may not be a matter of perception, something is going on, nearly everyone has an anecdote of poor quality search results. The possible reasons for it are actually quite … Read more
I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. Do I really need it? Not at all. … Read more
In 2024, we’re getting a bonus day in February. Leap Day rolls around on February 29 only once every four years, and baking it into your social media marketing plan offers a fun way to connect with your audience and customers. In this article, I’ll walk you through nine out-of-the-box ways to celebrate Leap Day … Read more
Influencers are everywhere. You’ve probably seen a few #sponsored and #gifted posts in your social media feeds today. That’s because influencer marketing is a powerful growth tool for brands. Getting in front of an influencer’s engaged followers helps brands reach a wider audience of potential customers. Influencer partnerships also build credibility. A popular influencer promoting … Read more
When done correctly, digital public relations enables brands to elevate their presence in online news publications while boosting website authority with a relevant, growing backlink profile. Learn more in this article. Source link
![How to Collaborate with Brands as a Content Creator [Expert Tips]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/12/Untitled-design-65-1.jpgkeepProtocol.jpeg "How to Collaborate with Brands as a Content Creator [Expert")
Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you’re a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape. As a content creator, I’ve found the … Read more
