“How’s our deliverability doing? Oh, it’s really strong—we’ve seen a delivery rate of 98% for the last few email campaigns, with only a small handful of bounces.” If you’ve ever heard someone say this sentence, you’ve witnessed someone fall for the often-confused difference between email delivery rate and email deliverability. Deliverability is not the same … Read more
Google’s John Mueller responded to a LinkedIn post about the visual impact of favicons in search results, sharing a tip that isn’t officially documented but could improve their visibility. Favicons Favicons are small icons that represent a website’s brand that are displayed in browser tabs, bookmarks, browser history and in search engine results pages (SERPs). … Read more
In the age of social media, most brand communities exist mainly online via social media platforms like Reddit, TikTok, Facebook, or X. So, when you think of community management, you might think the person in charge of that is a social media manager. However, that may not be the case. There are actually significant differences … Read more
One thing that is true about any business, regardless of the industry, is that there is a ton of jargon to get your head around. I mean, even the term jargon can be quite confusing! A common terminology confusion you will come across early in your journey is revenue vs profit. The two terms are … Read more
When I started my content creation journey, one of my friends said over brunch, “Erica is officially in her influencer era.” I love it when my friends inflate my ego, so I let the comment slide and raised a glass to celebrate my first YouTube video. However, the reality is that though I am a … Read more
Strategy vs. tactics—what’s the difference? Many people might roll their eyes and wonder, “Does it even matter?” Yes, yes it does. Strategies and tactics play an important part in business goal-setting and getting things done. Use them correctly to create a bullet-proof business plan that guides your team to success rather than getting smooshed in … Read more
The world of content creation and online influencing is rapidly changing. Gone are the days when we all turned our noses up at so-called “influencers,” often promoting pyramid schemes, dodgy deals, and fast-fashion copycats. Now, these very same influencers and creators are working with market-leading brands, and the numbers don’t lie. I mean, sure, you … Read more
When launching your own business, it’s incredibly easy to get swept up in all the jargon. It probably seems like there is a term for everything, a complex acronym around every corner, and before long, your head can begin to spin. One common example of this is trying to understand the difference between being self-employed … Read more
![Millennials vs. Gen Z: Why Marketers Need to Know the Difference [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/07/millenials-vs-gen-z-what-marketers-need-to-know-when-trying-to-reach-each-generation.jpgkeepProtocol.jpeg "Millennials vs. Gen Z: Why Marketers Need to Know the")
In recent years, there’s been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. Sure, many millennials and Gen Zers are considered “young adults.” … Read more
The distinction between content marketing and content strategy is subtle because the two concepts work together. Once you figure it out, you can use them as the one-two punch to help grow your brand. This post explains content marketing and content strategy and gives advice for using both to benefit your business. The Difference Between … Read more
WordPress is one of the best website-building tools available, but it can be tricky to figure out how to use it for your purposes best. One of the most confusing parts of using this tool is deciding between WordPress.org vs WordPress.com. In this post, we’ll answer the question, “What is the difference between WordPress.com and … Read more
If you’re listening to a coach, professor, or sales dude explain the ins and outs of selling a product, at some point, they’re going to tell you to make a buyer persona. But, another figure in the selling sanctum of knowledge might tell you to make a customer persona. Or a customer profile. Maybe a … Read more
With growing environmental and social issues, people are looking for ways to help create a greener future. A straightforward approach to contribute is by using environmentally-conscious search engines that aid different ecological and societal initiatives. This article examines a selection of leading eco-friendly search engines and the projects they support. Ecosia: The Green Search Engine … Read more
CV vs. resume: Which should you use when applying for a job? If you spend enough time job searching, you’ll likely see a few postings asking for curriculum vitae (CV) rather than a resume. You’ll probably wonder what the difference is between the two. Since resumes and CVs both serve as documents that help candidates … Read more
Access to relevant information is, without a doubt, the number one requirement for making good business decisions. For this reason, most companies use tools that help them gather and analyze customer data. There are three types of platforms that are particularly popular — CDPs, CRMs, and DMPs. But what do these abbreviations stand for? How … Read more
Artificial intelligence and machine learning have been in the spotlight lately as businesses are becoming more familiar with and comfortable using them in business practices. Although often discussed together, AI and machine learning are two different things and can have two separate applications. Here’s everything you need to know about the difference between artificial intelligence … Read more
In an SEO office-hours video Google’s John Mueller answers why the PageSpeed Insights score and the Search Console Core Web Vitals scores are consistently different. He explains why two measurements of page speed never match and why it makes sense that they don’t match. PageSpeed Insights vs. Search Console CWV Report It’s reasonable to ask … Read more
Marketers use the terms search query and keyword interchangeably with no ill intention, but how the two terms differ needs to be clarified. Because not knowing the difference between a query and a keyword can lead to poor-performing search marketing strategies. This article will examine the key aspects of both search queries and keywords, starting with … Read more
