In a bid to understand the far-reaching implications of artificial intelligence (AI), Google announced the launch of the Digital Futures Project. The initiative is designed to amalgamate insights from diverse sectors, including academia, public policy, and civil society, to shed light on AI’s opportunities and challenges. At the heart of this endeavor is a $20 … Read more
Google announced the launch of the August 2023 core update. The company stated that it will update its ranking release history page once the update’s rollout is complete. Google regularly releases core updates to ensure people always get the most helpful and reliable results. While core updates aren’t designed to target specific sites or pages, … Read more
Google has launched a new free online course to teach beginners how to use Google Analytics 4 (GA4). The course aims to provide a starting point for people who want to learn about GA4 but have little or no experience. It focuses on setting up a Google Analytics account and validating data collection. Google designed … Read more
Moz introduced Brand Authority, a new metric designed to gauge online brand strength, at MozCon. This analytical tool could help companies evaluate the competitive landscape with a unique brand comparison visualization feature. In an attempt to quantify brand salience, Moz’s research scientists and product team launched the new metric based on data from companies in … Read more
OpenAI has launched GPTBot, a new web crawler to improve future artificial intelligence models like GPT-4 and the future GPT-5. How GPTBot Works Recognizable by the following user agent token and the entire user-agent string, this system scours the web for data that can enhance AI technology’s accuracy, capabilities, and safety. User agent token: GPTBot … Read more
Anthropic launched a significant upgrade to its conversational AI assistant, Claude 2, with 100k context windows. The new Claude-2-100k model provides improved performance, longer responses, and expanded access through a public beta website and API integration. Screenshot from Claude.ai, July 2023 Claude 2 Analyzes Up To Five Files At A Time You can upload up … Read more
Microsoft and LinkedIn are taking steps to address the growing demand for AI skills in the workforce. Available through LinkedIn Learning, Microsoft is launching the AI Skills Initiative to provide people with the knowledge and tools needed to harness AI technology. Microsoft emphasizes that while AI could improve life and work, people must learn to … Read more
Threads, an Instagram app for text-based messaging, expected to launch on the App Store on July 6, will now go live in a few hours, according to the official website countdown timer. Screenshot from Threads.net, July 2023 But as excitement over the app grows, so do privacy concerns. Threads App Pre-Launch Promotion Instagram CEO Adam … Read more
The Trade Desk, highly known for its demand-side platform, announced a significant upgrade to its programmatic platform. Following a multi-year investment in AI and removing Google Open Bidding from the DSP in 2022, the new AI platform Kokai was announced on June 8th. What’s New With Kokai Jeff Green, founder and CEO of The Trade … Read more
In an era where misinformation is a global concern, Google is upgrading its search capabilities by introducing two features to enhance information and visual literacy. A 2022 Poynter study revealed that 62% of people believe they encounter misinformation daily or weekly, highlighting the urgent need for effective tools to identify and counter false information. As … Read more
The Worldwide Web Consortium (W3C) announced a redesign of their decades old website. The redesign is currently in Beta but open for a public preview and feedback, with a launch date of later in 2023. W3C Website The World Wide Web Consortium (W3C) is the non-profit organization that develops web standards. The current web design, … Read more
![Seamlessly Integrating SEO For Product Launches [Podcast]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/09/sejshow-featured-image-ep286-63333f5b4d4ee-sej.jpg "Seamlessly Integrating SEO For Product Launches [Podcast]")
There are many things to consider when launching a new product. But there are ways of getting everything ready and popping the cork in Google once you go live. HubSpot’s Aja Frost & Justin Champion joined me on the SEJShow to discuss the role of SEO in product launches, how its seamless integration helped HubSpot’s … Read more
Google is launching a redesigned version of Google News on desktop that users can customize to meet their information needs. This update adds: The ability to add filters Customizable topics An expanded Fact Check section Google says the new look for Google News on desktop is inspired by feedback received from readers. Today also happens … Read more
Inlinks published an update to its keyword topic research tool that finds and clusters keywords by intent. The tool is available today for all subscribers. Here’s what’s new. Keyword Research In the early to mid 2000’s keyword research tools focused on keyword volume because search engines didn’t distinguish user intent very well. That began to … Read more
Brave announces a new feature called Discussions intended to eliminate the shortcomings of traditional search engines by surfacing more results from web forums. Discussions augments results in Brave Search with actual conversations related to the query. The ultimate goal is to provide users with information about what real people are saying on a topic. Brave … Read more
DigitalMarketer The lovely content team here at DigitalMarketer works hard to make sure you have the best blog posts to read. But some posts require a group effort, and we decided to stop the rock-paper-scissors tournaments that decided the byline so that we had more time to write. Besides, we all graduated from kindergarten: we … Read more
