You might’ve thought we’ve covered everything there is to know about internal linking. But few dare to dig into the tricky details of tracking the success of an internal linking hierarchy. That’s because it’s messy, it’s difficult, and it’s not always straightforward – but it’s worth it. In this guide, we’re covering the metrics that … Read more
Beyond page visits, users interact with the content on our website in different ways. Understanding user interactions in detail is essential to draw conclusions, make improvements, and refine strategies for a digital strategy approach. This content performance and user engagement analysis is possible through GA4. Analyzing Content Performance With GA4 Landing Pages Report Site owners … Read more
The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. … Read more
For a successful social media marketing strategy, keeping tabs on your performance is essential, especially on Instagram. This helps you know when to adjust an Instagram analytics strategy or when a new idea is working. But when it comes to digging into your Instagram metrics, it may not always be clear where to start. This … Read more
Google has defined a set of metrics site owners should focus on when optimizing for page experience. Core Web Vitals metrics are part of Google’s page experience factors that all websites should strive to meet. Users’ expectations for web experiences can vary according to site and context, but some remain consistent regardless of where they … Read more
Google has defined a set of metrics site owners should focus on when optimizing for page experience. Core Web Vitals metrics are part of Google’s page experience factors that all websites should strive to meet. Users’ expectations for web experiences can vary according to site and context, but some remain consistent regardless of where they … Read more
SEO metrics such as rankings are great, but what matters most is SEO’s impact on business growth. This means you can only understand SEO’s value if you track the right metrics and how it can increase revenue. Your metrics should focus on: Audience quality: Are you attracting visitors who are likely to become customers? Engagement … Read more
Email analytics used to focus on open rate as the gateway to email marketing success. After all, you can’t get a conversion without someone first opening your email. If we’re being honest, though, email open rates have always been a bit of a vanity metric. (Yup, we said the quiet part out loud.) What makes … Read more
As someone who’s worked in social media for over a decade, I wholeheartedly believe it’s always possible to measure the value of social and the tangible ways it impacts your larger strategy. But that doesn’t mean there’s a perfect way to calculate it—or that it’s easy. With different business models, goals and highly scrutinized budgets, … Read more
![How to Measure Social Media Marketing ROI [With Expert Advice]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/05/social-media-roi.pngkeepProtocol.png "How to Measure Social Media Marketing ROI [With Expert Advice]")
When building effective social media ad campaigns, the biggest question isn’t “How much should I spend?” It’s “For every dollar I spend, how much do I get back?” In other words, it’s all about return on investment (ROI) — how are ad spending and customer conversion linked? Understanding this makes the amount you spend less … Read more
Appeasing the advertising algorithms on social media and Google has always been a mix of art and science – but there are plenty of rewards, not only in terms of active engagement but also in terms of lowered ad costs. So far, AI tools have proved useful as an algorithm-cracker for the biggest digital marketing … Read more
Ever stopped to think about what draws visitors to your website or why some pages seem to attract more attention than others? It’s like piecing together a puzzle, where each piece represents a different aspect of your site’s appeal. In the vast ocean of the internet, standing out requires more than just having an eye-catching … Read more
The modern customer journey exists across multiple channels and countless touchpoints. To get a truly cohesive view of your customer experience, you need to be tracking your Net Promoter Score (NPS). Net promoter score is more than just a customer service metric. It offers the combined power of quantitative and qualitative feedback, giving teams the … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Content marketing is invaluable for communicating with customers and providing them with consistent value. It’s one of the most important elements of your marketing strategy for creating brand awareness, generating leads, nurturing them throughout the … Read more
Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. But measuring something as intangible as that can be tricky. How exactly do you quantify the impact of your brand in people’s minds? That’s where metrics come in. … Read more
Every email marketer knows the feeling when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in to judge whether the email you sent was successful. Knowing these insights is powerful—they fuel future … Read more
You already know the value of social media extends far beyond marketing—it benefits and represents every corner of your organization. But other teams may not know how social media impacts them and can help them grow. It’s a fascinating time for social media teams. In many ways, social media has “grown up.” Many leaders and … Read more
It has been hard to not hear about or talk about GA4 over the past year. It has been one of Google’s most talked about updates within the SEO community and much more broadly – despite not being directly tied to SEO strategy or tactics. Google Analytics has been the popular platform for monitoring, measuring, … Read more
