Newsletters are having a moment. My inbox is near saturation point, and I still keep discovering more newsletters I want to subscribe to. Based on a survey of 500+ newsletter operators and a handful of interviews with experts, I am sure of at least one thing: Newsletters aren’t going anywhere anytime soon. If you want … Read more
It’s no secret influencers have transformed modern marketing. According to our 2024 Influencer Marketing Report, 86% of consumers make a purchase inspired by an influencer at least once a year, and 49% buy things at least once a month thanks to influencer posts. Influencer marketing helps brands tap into niche audiences, more so than traditional … Read more
The evolution of Instagram has been action-packed. One day, we’re trying to find the perfect filter for a square-cropped photo of a cup of tea; the next, we’re exploring how to get approved for Instagram Shopping. At least, that’s how this marketer’s story arc went. The platform has gone from a simple feed of blurry … Read more
This is it, the final chapter in our journey to mastering value-based bidding! We have covered a lot of ground, from determining whether value-based bidding is a fit for your business, to understanding what data you’ll need, to assigning the right values, and choosing the right bid strategy. After you have executed your value-based bidding … Read more
I work in and around SEO on a daily basis. And although I’m on the content creation side of things, I can tell you with certainty that SEO budgets impact every part of the process. It’s obvious to me when companies have a clear SEO budget and when they don’t. The ones that do have … Read more
![What Channels See The Most Social Media ROI? [New Data To Inspire Your Strategy]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/09/social-media-advertising-roi-featured.webp.webp "What Channels See The Most Social Media ROI? [New Data")
To be candid, I have a love-hate relationship with social media. Sometimes, I’m annoyed at how exciting those “likes” can be. At others, I’m ecstatic at the social media advertising ROI (return on investment) my teams can generate. It just keeps me coming back for more — and I know I’m not alone in this … Read more
The rise of generative AI has opened up a world of possibilities for agencies and small businesses, but with so many tools available, it can be challenging to determine which ones will truly drive results. How do you choose the right AI products to elevate your business and ensure a strong return on investment? On … Read more
Digital marketing is hard. The number of channels, networks, platforms, websites, technical factors, content needs, and the constant changes by search engines make it a very dynamic and ever-changing layer of overall marketing plans and strategies. I have a lot of stories about brands who tried things and quit, convinced that it didn’t work for … Read more
I am the first to point out that ROI on email marketing is strong—the strongest, even compared to other marketing channels. And I think there is great value in tracking yours for a number of obvious reasons. Your finance team, for instance, will want to see that the activity and expenses you’re putting towards email … Read more
In a perfect world, my car would run on starlight and dreams, fries would taste good reheated, and we would never be asked to prove the ROI of community management. Unfortunately, that’s not the world we live in — so I reached out to 3 different community management experts and asked how they show the … Read more
Silos don’t cut it anymore. User journeys are too complex for you to view and track channels separately. To improve your campaign performance, you need a holistic view of your marketing activities and how they intertwine. This is especially true for organic and paid search strategies. You need to be front and center with your … Read more
Email marketing continues to be unmatched when it comes to the return on investment it drives. A whopping $36 for every $1 spent, in fact. Over 2,000 marketers weighed in to help us discover trends behind these returns. Is there anything you can do to drive a higher return? Absolutely. And we compiled and analyzed … Read more
![How to Measure Social Media Marketing ROI [With Expert Advice]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/05/social-media-roi.pngkeepProtocol.png "How to Measure Social Media Marketing ROI [With Expert Advice]")
When building effective social media ad campaigns, the biggest question isn’t “How much should I spend?” It’s “For every dollar I spend, how much do I get back?” In other words, it’s all about return on investment (ROI) — how are ad spending and customer conversion linked? Understanding this makes the amount you spend less … Read more
The digital marketing software market is valued at $60.3 billion. And it’s expected to grow at a compound annual growth rate of 15.5% over the next decade. With a plethora of digital marketing tools in the market, choosing the right ones can be a daunting task. However, it’s essential to invest in the best tools … Read more
Return on investment (ROI) allows you to measure the profitability of investments. That can be a straight cash investment—as is the case with measuring the ROI of stocks, investment portfolios, or asset purchases like real estate—or it can be used to measure the profitability of business endeavors. ROI is used in 2 ways: to calculate … Read more
Today’s Ask An SEO question comes from Chandler, who asks: “If you don’t have a direct buying trigger on a particular page, how do you track the ROI of that piece of content? Particularly if you are not an ecommerce brand.” This is a fantastic question and one with multiple solutions. I’m going to break … Read more
I’ve worked in the B2B SaaS affiliate marketing space for 1.5 years and here’s my take on it: Affiliate marketing is not for the weak. It demands a lot of time, effort, and dedication to succeed. But the challenge is what makes it rewarding. The key to making it worthwhile? Using strategies to maximize your … Read more
This article contains some ableist phrases that are debunked and combatted throughout the piece. They have been included to highlight better alternatives. Accessibility should be one of the top priorities for your website in 2024 Disabled people and those with accessibility needs make up a considerable percentage of our clients and customers — but, even … Read more
