Using AI to Get Your Business Branding Right — My Favorite Tips and Tools

pair of people use ai to get business branding right

I grew up a Nintendo kid (and yes, that includes the original NES console and Duck Hunt Zapper). For those who remember the Nintendo GameCube, you know a memorable brand experience. How could anyone forget this nine-second clip of branding brilliance? Whenever I think of “branding,” I go back to my memory of the GameCube … Read more

29 of My Favorite Visual Content Creation Tools

marketer using visual content tool for brand

Visual content, be it video, infographics, photos, or some secret fourth thing, is a must-have in any marketing campaign. But, if you struggle to edit visuals or coordinate elements like colors and fonts, creating visual content for your brand can seem daunting. If that‘s the case, I’ve been in your shoes before. To help you … Read more

The Best AI Tools on the Market for Productivity and Audience Growth, as Tested by HubSpot’s SVP of Marketing

kipp and keiran with a wallet, piggy bank, and funnel representing productivity and growth

2024 was the year of AI tools. Thousands of new apps launched — some just photo generators and gimmicks, others much more useful. What stood out to me were the tools that actually helped you get things done. This list comes from a16z’s AI Unwrapped, which largely features consumer apps for personal use. I’m calling … Read more

Using AI to Get Your Business Branding Right — My Favorite Tips and Tools

pair of people use ai to get business branding right

I grew up a Nintendo kid (and yes, that includes the original NES console and Duck Hunt Zapper). For those who remember the Nintendo GameCube, you know a memorable brand experience. How could anyone forget this nine-second clip of branding brilliance? Whenever I think of “branding,” I go back to my memory of the GameCube … Read more

Google Chrome Adds New Tools For Better Mobile Testing

Google Chrome Adds New Tools For Better Mobile Testing

Chrome has added new DevTools features that help developers test website performance based on real-world data. Available in Chrome 134, these tools include CPU throttling calibration and other improvements that help bridge the gap between development environments and actual experiences. How This Helps Developers build websites on powerful desktop computers. However, many users visit these … Read more

The 11 Best Social Media Analytics Tools in 2025 — For Creators and Marketers

The 11 Best Social Media Analytics Tools for Creators and Marketers

When I first started posting on LinkedIn consistently, I couldn’t understand why some posts were a huge hit and others flopped like soggy tacos. That is until I started monitoring my social media analytics. Suddenly, it all became much clearer: I had data that pointed to which hooks grabbed the most attention, what time got … Read more

Bing Webmaster Tools Adds Data Comparison & UX Improvements

Bing Webmaster Tools Adds Data Comparison & UX Improvements

Bing Webmaster Tools launches new comparison features and improved interface for enhanced search performance analysis. Bing Webmaster Tools now offers data comparison across time periods. Microsoft improved the time filter interface for easier navigation. The updates enable better campaign analysis and trend identification. Source link

Ultimate Guide to Dark Mode [+ Code Snippets, Tools, Tips from the Email Community]

Ultimate Guide to Dark Mode [+ Code Snippets, Tools, Tips from the Email Community]

Part 1: Ultimate Guide to Dark Mode in Email Part 2: Dark Mode Email Code Snippets for Developers Part 3: Dark Mode Tools & Tips Part 4: The Dark Mode Toolkit jQuery(document).ready( function normalizeStickySidebar() { $(‘body’).scrollspy({target:’#getting-started-nav’, offset:290}); }); Dark Mode. The tech industry started buzzing with these two words back when Apple added Dark Mode … Read more

The 13 Best Keyword Research Tools to Find the Right Keywords for SEO

two people use keyword research software to write an article

Let’s get right down to it — the key to successful SEO is concentrating on long-tail keywords, which are associated with more qualified traffic that’s more likely to convert. As for the key to finding — and choosing — the right long-tail keywords? I’ve found that it involves knowing how to use keyword research software … Read more

Google’s AI Shopping Tools Transform Ideas Into Real Products

Google’s AI Shopping Tools Transform Ideas Into Real Products

Google has launched its Vision Match feature for all mobile users in the United States, following a successful test run in Google Labs. This tool solves an everyday challenge for shoppers: turning a specific idea into products that can be purchased. Google research indicates that more than half of shoppers have difficulty finding particular clothing … Read more

Why We Added a $250 AI Tools Stipend for the Buffer Team

We Added a $250 AI Tools Stipend for the Buffer Team: Here’s Why

At Buffer, we are always looking for ways to help our team work more effectively and creatively. Our latest investment in productivity is a company-wide AI Tools Stipend of $250 per teammate per year. This initiative reinforces our ongoing commitment to supporting innovation while giving our teammates the autonomy to choose tools that best fit … Read more

Beyond Tools: A Google Ads Guide To Detecting And Preventing Click Fraud In Lead Generation

Beyond Tools: A Google Ads Guide To Detecting And Preventing Click Fraud In Lead Generation

Click fraud in lead generation can drain your marketing budget and corrupt your data, leading to misguided strategic decisions. While automated detection tools serve as a first line of defense, relying solely on them is not enough. This guide presents practical, hands-on approaches to identify and combat click fraud in your lead generation campaigns in … Read more

My Tips for Designing Great Website Imagery [With Canva, HubSpot, + 3 More Tools]

My Tips for Designing Great Website Imagery [With Canva, HubSpot, + 3 More Tools]

I‘ve been designing images for websites for about seven years now, so I’ve come across many tools that make the process simple. If you want to create or incorporate compelling images into your brand‘s website for the first time and you’re not sure how you’re in luck. In this post, I’ll share my tips and … Read more

Best A/B Testing Tools: My Top Recommendations for Marketers

Best A/B Testing Tools: My Top Recommendations for Marketers

No two companies’ customer bases are alike. So, there’s no one-size-fits-all formula for designing an optimal website, crafting the most enticing copy, or building the most effective product. This is where A/B testing tools come in handy. The right tools help you test and optimize your website or app design, copy, product, and — most … Read more

LinkedIn Video Views Up 36%, New Tools & Courses Available

LinkedIn Video Views Up 36%, New Tools & Courses Available

LinkedIn video viewership is up 36% YoY. The platform adds new tools and free training courses to boost video creation. LinkedIn video watch time is outpacing other content formats. New creator tools include profile previews, enhanced analytics, and desktop video features. Free LinkedIn Learning courses can help you learn more about video’s role in professional … Read more

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