We Updated Our Dependent Stipend For The First Time In 8 Years, Here’s What Changed

We Updated Our Dependent Stipend For The First Time In 8 Years, Here’s What Changed

If you’ve followed Buffer for a while, then you know we have a few uncommon approaches to teammate benefits and compensation. The example I’ll dig into today is our “Dependent Grant,” which we launched in 2016.  Our Dependent Grant is separate benefit, outside of salary, that we grant teammates who are taking care of and … Read more

My Go-To Copywriting Templates, As a Marketer With 20 Years of Experience

woman uses copywriting templates for work

Whenever I ask any marketer or copywriting expert about their writing process, I find there’s no specific process they follow and few copywriting templates to guide them. While this is partly due to natural variation in everyone’s creative process, copywriting best practices vary based on your audience, purpose, and format — not to mention year, … Read more

WordCamp Asia: No Plans For WordPress In 5 Years

WordCamp Asia: No Plans For WordPress In 5 Years

An awkward Q&A at WordCamp Asia 2025 saw Matt Mullenweg struggle to answer where WordPress will be in five years. Apparently caught off guard, he turned to the Lead Architect of Gutenberg for ideas, but he couldn’t answer either. Project Gutenberg Gutenberg is a reimagining of how WordPress users can build websites without knowing any … Read more

Dynamic Content Strategies for This Year’s Holiday Email Marketing

Kayla Voigt

Do you hear what I hear? That’s the whooshing sound of hundreds of thousands of holiday emails dashing through the snow on the way to subscribers’ inboxes. (Or if you’re dreading the season, you may catch the ominous clinking chains of the Ghost of Holiday Emails Past.) November and December are two of the busiest … Read more

13 Lessons Learned From 13 Years Of Running Search London

13 Lessons Learned From 13 Years Of Running Search London

I have been running Search London, a networking event, for 13 years, and it has been so successful that it has become a major feature in the SEO conference calendar. I originally launched the event in October 2010, but I will be celebrating its 13th birthday on February 26th, 2024, in central London. I wanted … Read more

Measurement & Analytics – Google Analytics 4: Still Awful After 2+ Years

Measurement & Analytics - Google Analytics 4: Still Awful After 2+ Years

Google Analytics 4 (GA4) was announced in October 2020 as the next measurement solution to replace Universal Analytics(UA). GA4 was designed to improve privacy standards in collecting measurements and incorporates more AI and machine-learning than UA. Google announced that GA4 would replace Universal Analytics in July 2023 and historical data would not transfer from UA … Read more

How Litmus Created a Legendary New Year’s Eve Email (Yes, That One!) – Litmus

Litmus

What’s the one metric your email team obsesses over? Opens. You can’t get a conversion without an open. Here we are, writing the punniest subject lines, using every emoji, experimenting with send times and from names and days of the week, just to get that open. What if… instead of fighting for a single open, … Read more

Google’s Update Florida Offers Insights 20 Years Later

Google's Update Florida Offers Insights 20 Years Later

Update Florida, which happened twenty years ago this month, completely shook up the search results and changed what it meant to do SEO. The lessons learned in 2004 hold a key to understanding and surviving Google updates today. Before the update known as Florida, Google had monthly index refreshes that for a few days made … Read more

Google Claims Core Web Vitals Saved Over 10,000 Years In Load Times

Google Claims Core Web Vitals Saved Over 10,000 Years In Load Times

According to an announcement by Google, optimizations related to Core Web Vitals (CWV) have saved Chrome users more than 10,000 years in page load time in 2023. CWV are a set of metrics developed by Google to quantify the user experience on web pages. The three key metrics are Largest Contentful Paint (LCP), which measures … Read more

The Future of SEO: 5 Bold Predictions Based on 10 Years of SEO Experience

Is SEO dead?  ↪ No, it’s not. (I’ll explain below) Will SEO exist in 10 years?  ↪ Yes, it will. (In some form or fashion) What’s the future of SEO?  ↪ A marriage between AI, SEO, & Humans.  Do I have your attention?  My name is Connor Gillivan. I’m an SEO and Entrepreneur. I’ve built … Read more

This Business Went From Losing $20k to Earning $1 Million in 2 Years

How This Business Went From Losing $20,000 to Earning $1 Million in Just Two Years

🖤 At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books … Read more

Twitter’s Brand Equity: 17 Years & 12 Million Keywords

Screenshot of stats from Moz’s Domain Overview tool

On July 24, Elon Musk made the surprise announcement that Twitter would be rebranding as ‘X’, with a new logo and brand identity arriving quickly after that announcement. Shortly after, X.com started redirecting (302) to Twitter.com. Any experienced SEO knows how perilous a major site migration can be, and Twitter.com has been accumulating authority for … Read more

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