Catch up on select AI news and developments from the past week or so (in no particular order): Updated: 5/23/25 @11:32 AM Eastern (added “Musk’s Grok AI raises ethical concerns over use in US federal government” item) Musk’s Grok AI raises ethical concerns over use in US federal government. Elon Musk’s DOGE team is reportedly … Read more
SEO coach Tazmin Sulliman shares her four-step framework for redesigning your career with authenticity. Learn how to set achievable goals, manage stress with her BRAVE technique, and celebrate your wins along the way. Remember—you’re not starting from scratch, you’re redesigning with purpose! Source link
Customer communication preferences vary widely in today‘s digital landscape. Some may want to go to a company’s landing page, initiate a conversation with a chatbot, or even pick up the phone to learn more about a service or product. In my experience leading marketing teams, understanding how your customers prefer to interact with your brand … Read more
Sales copy without a brand messaging framework is like a house without a foundation. It might look pretty, but it’s not going to get the job done. Just “winging it” isn’t going to cut it. You need a purpose. You need a plan. And you need excellent brand messaging. As a marketing copywriter, I’ve compiled … Read more
On March 29, 2025, the New York Yankees hit a franchise record nine home runs in one game versus the Milwaukee Brewers. To accomplish this feat, they used a bat that will probably change baseball forever (or not). They provided Google with the opportunity to oversell its AI abilities, hoping that no one would be … Read more
![How To Create an Integrated Strategy That Increases Brand Mentions and Visibility [Mozcon 2025 Speaker Series]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/05/How-To-Create-an-Integrated-Strategy-That-Increases-Brand-Mentions.png "How To Create an Integrated Strategy That Increases Brand Mentions")
Is your SEO strategy falling flat in an AI-driven search world? Learn how integrated campaigns can boost brand mentions and visibility across every key channel. Source link
Having thousands of followers is great. But sometimes, the real value of social media comes from smaller, more meaningful interactions. That’s where Instagram Close Friends can be a game changer. This Instagram feature, first introduced in 2018, lets you handpick a close friends list — a private group who can view exclusive content through your … Read more
As the number one professional network, LinkedIn is the best place to reach a B2B audience. The platform has millions of industry practitioners and key decision-makers in its network, and running impactful and targeted LinkedIn ads can get your products and services in front of the right audience. Organic content may be at the heart … Read more
Google executives are trying to reframe the conversation about AI-powered search features as industry data reveals significant website traffic reductions. During a recent Google Marketing Live press session, executives indicated that while clicks may be down, the visits that do happen are supposedly of higher quality. The session featured a panel including Jenny Cheng, Vice … Read more
![What’s Draining Your PPC Budget and How to Stop It [Webinar]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/05/Whats-Draining-Your-PPC-Budget-and-How-to-Stop-It.png "What’s Draining Your PPC Budget and How to Stop It")
You’ve crafted the perfect ad, fine-tuned the targeting, and even carved out a healthy budget. The clicks are rolling in, but the conversions just aren’t there. What’s going wrong? For many businesses, the problem isn’t the ad. It’s what happens after the click. Where PPC Performance Falls Apart Missed calls. Slow follow-ups. Confusing handoffs between … Read more
AI has quickly carved out a central role in SEO, with widespread adoption across tasks like content generation, image, and video creation. Generative AI makes headlines and is exciting, but the operational use of AI can be just as impactful. This evolution is now being referred to as Agentic SEO. It’s not just about chasing … Read more
Ethan Mollick, professor of management at Wharton Business School, has a simple benchmark for tracking the progress of AI’s image generation capabilities: “Otter on a plane using wifi.” Mollick uses that prompt to create images of … an otter using Wi-Fi on an airplane. Here are his results from a generative AI image tool around … Read more
WordPress has dominated the content management system (CMS) space since launching in 2003, and while it’s still the leader, the market is shifting in ways worth paying attention to. As of May 2025, WordPress powers 43.5% of websites surveyed and holds a 61.2% share among sites that use a CMS, according to W3Techs. That’s still … Read more
Google has released new guidelines for website owners who want to excel in AI-powered search. In a blog post, Search Advocate John Mueller shared tips for ranking in AI Overviews and AI Mode. This guidance comes as Google moves beyond traditional “blue links” to offer more AI-driven search features. Curious about AI in Search and … Read more
![Last Click Attribution is Dead: Here’s How to Fix it [MozCon 2025 Speaker Series]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/05/Last-Click-Attribution-is-Dead-Heres-How-to-Fix-it.png "Last Click Attribution is Dead: Here’s How to Fix it")
Tired of last-click attribution stealing all the credit? Learn how to build a smarter, full-funnel model that finally proves SEO’s true impact Source link
I first tested AI tools in 2019 to automate repetitive parts of my workflow. It seemed like the perfect solution: Let the code execute the manual stuff I was too bored to do. However, I quickly discovered hidden costs to everything I did. My automation script needed a server to live on. The server needed … Read more
During its annual Google Marketing Live event for advertisers, Google announced upgrades to its AI measurement tools, making access easier for small brands. These updates were shared ahead of time with Search Engine Journal during an exclusive preview event, which showcase Google’s continued investment in providing advertisers of all sizes better visibility into performance, incrementality, … Read more
Today’s Memo is an updated version of my previous guides on topical authority, one that takes the Google leaks, documents revealed in Google lawsuits, my recent UX study of AIOs, and the latest shifts in the search landscape into account. Image Credit: Lyna ™ I think this is one of these concepts that can fly under … Read more
