OpenAI has rolled out a new image generation system directly integrated with GPT-4o. This system allows the AI to access its knowledge base and conversation context when creating images. This integration is said to enable more contextually relevant and accurate visual outputs. OpenAI’s announcement reads: “GPT‑4o image generation excels at accurately rendering text, precisely following … Read more
To industry outsiders, social media management is a fun and carefree job, but those of us who have had boots on the ground know differently. Sure, there are exciting, creative tasks, but there’s also strategy, analysis, and near-constant monitoring and engagement. There’s planning and publishing, and sometimes even public relations fires to put out. Social … Read more
All I have to show from my college days is a questionably long Facebook album titled “For the Nights I’ll Never Remember, and the People I’ll Never Forget.” Meanwhile, when Alex Lieberman was in college, he launched a newsletter now valued at $75M. It’s okay… We all have our strengths. Meet the Master Alex Lieberman … Read more
This week’s Ask an SEO question comes from Mike in Toronto who enquires: “For a small business that wants to sell products online, would you advise me to set up my own ecommerce website, or should I use a marketplace like Amazon instead? This is undoubtedly one of the most common dilemmas for small business … Read more
Is SEO really dead or are fearmongers twisting data to fit their narrative? Chima Mmeje debunks myths and reveals what actually works to dominate search in 2025 Source link
We’ve been focused on the impact of AI on Search and how to still make gains in this competitive and volatile SEO world. It’s easy to forget that two big lawsuits are deciding potential remedies against Google soon, which could affect organic traffic and the search landscape. I know most of you don’t spend your … Read more
This edited extract is from Community Building for Marketers by Areej AbuAli ©2025 and is reproduced with permission from Kogan Page Ltd. There are many different concepts of what a community is, and various definitions. Outside the context of marketing terminology, the word “community” is primarily associated with local areas or neighbourhoods. The concept of … Read more
LinkedIn partners with Calendly, enabling Premium users to schedule meetings directly through profile buttons. LinkedIn partners with Calendly on custom profile buttoms. This functionality enables users to schedule meetings directly through profiles. This feature is available to premium users. Source link
AI agents are like the backstage crew at the concerts we attend: Operating independently on the backend to deliver a smooth experience on the user end. They power many of the tech we use – and have for a while – but haven’t gotten that visibility until recently. In this article, we’ll break down real-world … Read more
IAB’s latest “State of Data” report reveals that despite recognizing its potential, 70% of agencies, brands, and publishers have yet to integrate AI into their campaigns fully. Here’s a look at the study, which examines the current use of AI in advertising, the challenges of adoption, and the opportunities for success. Current State of AI … Read more
Google’s March 2025 Core Update, announced on March 13th and expected to complete its rollout this week, is creating turbulence in search results according to multiple industry tracking tools. Data from Local SEO Guide and SISTRIX indicate this may be a highly impactful update. “Most Volatile” SERPs in 12 Months According to tracking data from … Read more
I spend an embarrassing amount of time on Reddit. As a content strategist for B2B SaaS companies, Reddit marketing should be the last thing on my mind — Redditors have a sixth sense for marketing and a hair-trigger for downvotes. My Reddit homepage is a mishmash of everything that interests me: Deep dives into project … Read more
Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies to ensure your marketing stays fresh. As I said in a previous article, “I learned a long time ago that the video sharing site changes … Read more
It might not be the most obvious social media platform choice when it comes to building your brand as a creator or business. But, when used right, Pinterest could become the most effective platform in your social media toolbox. A bold statement, but I stand by it. That’s because Pinterest has what many other social … Read more
Before the 1960s, young people were seen as an undesirable marketing audience and mostly ignored. Everything changed with Baby Boomers. They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. Sound familiar? Since then, marketers … Read more
Catch up on select AI news and developments from the past week or so (in no particular order): Gemini adds Canvas document editing and Audio Overviews. Google has introduced two new features for Gemini: Canvas and Audio Overviews. Canvas allows users to draft, edit, and refine documents and code within Gemini, with integration to Google … Read more
Danny Sullivan, Google’s Search Liaison, shared insights about AI Overviews, explaining how predictive summaries, grounding links, and the query fan-out technique work together to shape AI-generated search results. Optimizing For AIO Danny Sullivan shared insights into how AI Overviews are generated, helping explain why Google may link to websites that don’t match the typical search … Read more
Google has publicly committed to December 31 as a deadline for improving how independent publishers appear in search results. This timeline emerged during an exchange on X between Danny Sullivan, Google’s Search Liaison, and several concerned publishers. A Turning Point for Independent Publishers? The exchange began with Jonathan Jones sharing notes from a discussion where … Read more
