Getting buy-in for projects either at work, or from an organization can be difficult, but for SEO projects, it can be even more challenging as it is not always easy to tie the SEO work to results. To improve buy-in, looking to soft skills outside of SEO can make the difference. If we know our … Read more
Users in the U.S. spend around 26.20 hours on YouTube each month. That’s a whole lot of minutes that you can tap into if you know how to optimize your YouTube videos to maximize your reach! Whether you’re an aspiring content creator looking to build a following and establish a presence on YouTube, a small … Read more
Content mills: the corner of the internet where everyone’s promised the moon, but most people are left in the dark. Writers are offered an opportunity to be nurtured by editors, build their writing skills, and develop a professional portfolio. Companies are promised quality work that’s delivered quickly for a minimal investment. I don’t think anyone … Read more
Video Summary: Google has released a new episode of its Search Central Lightning Talks, which focuses on rendering strategies, an important topic for web developers. In this video, Martin Splitt, a Developer Advocate at Google, explains the intricacies of different rendering methods and how these approaches impact website performance, user experience, and search engine optimization … Read more
Google has officially shut down its Web Vitals Chrome extension with the release of Chrome 132. All its key features are now fully integrated into DevTools’ Performance panel, making it the go-to tool for measuring Core Web Vitals. While nearly 200,000 users used the extension, the Chrome team has decided to focus solely on DevTools, … Read more
If your business goal is to find an affordable and simple CRM that helps them organize customer data, track leads, and improve customer interactions while staying within budget, you’re in the right place! It can be tricky trying to scale and improve customer relationship management processes, as well as coordinating sales and marketing teams, keeping … Read more
I remember when I first heard of public relations. It was a long time ago, and I thought it was a fancy name for a special kind of marketing. I later discovered the true meaning when I became a content marketer. While I’m not a guru yet, I’ve learned a lot and can tell you … Read more
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Google has updated PageSpeed Insights (PSI) to display the data collection period for Chrome User Experience Report (CrUX) metrics, addressing a common frustration among developers. Barry Pollard, Web Performance Developer Advocate at Google Chrome, announced the change on X: “Good post. But this thing bugged us: ‘Unfortunately, PageSpeed Insights does not show the data collection … Read more
This month’s Ask an SEO question comes from Heather, who asks: “Do you find that, sometimes, even your best formula to rank doesn’t make sense? I advise employment lawyers on how to write. However, I find the “formula” doesn’t seem to work. Have you found you can’t even to get it to work? Loaded question, … Read more
![How Much Does an Explainer Video Actually Cost? [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/explainer-video-cost-1-20250113-3811736.webp.webp "How Much Does an Explainer Video Actually Cost? [New Data]")
I was a teacher during the pandemic, which meant I had to become a pro at creating explainer videos — fast. If I could have gotten away with it, I would have hired someone to make my videos. That was out of the question as a teacher with a limited (okay, non-existent) class budget. However, … Read more
YouTube can be an effective source of B2C or B2C customers, but most companies look at it through the wrong lens: a performance channel. The desire for companies to immediately squeeze customers out of YouTube content is holding them back. After helping dozens of companies expand from SEO to YouTube, I’ve discovered that YouTube is … Read more
Noticed a sudden drop in direct traffic? Discover 5 key reasons for the decline and learn how to diagnose the issue effectively to keep your analytics on track. Source link
One of the first questions my boss would ask when I was agency-side was “What’s your budget?” It’s an innocent enough question and one worth asking, but for enterprise clients, it’s putting the cart before the horse. As an agency, managing cash flow is one of the most challenging aspects of the job. Asking every … Read more
Whether you’re crafting a new content campaign, launching a YouTube series, or revamping your social strategy, leadership will inevitably ask: “How will this impact our company’s bottom line?” Answering this question isn’t always straightforward. That’s why I always make sure to identify my key performance indicators (KPIs) before seeking executive buy-in. KPIs not only help … Read more
Starting a new business is exhilarating, but it can also be daunting – especially when it comes to building your online presence. With a tight budget, limited resources, or SEO expertise, you might be wondering how to get your brand noticed. SEO, or Search Engine Optimization, is a cost-effective way to attract your target audience, … Read more
Need to find all current and historic URLs on a website? Discover essential tools and tips to build a complete list of URLs for migrations, audits, and recovery. Source link
Expanding and growing in new international markets is a challenge for many businesses around the world. Often, significant effort and resources are dedicated to international strategies, whether through PPC campaigns, social media, or SEO. But do we analyze the results of these actions effectively? Google Analytics 4 (GA4) can be a useful tool for analyzing … Read more
