4 shopping trends to expect in uncertain financial times [data + how marketers can adapt]

consumer spend during recession

If you’ve watched the news recently, the possibility of a recession has captured everyone’s attention. Most reputable sources say it’s too soon to say whether or not a recession will happen, but, regardless, savvy businesses are thinking ahead and considering how their potential customers might react.  To give insight into how consumer behaviors are or … Read more

Google Claims AI Overviews Monetize At Same Rate As Traditional Search

Google Claims AI Overviews Monetize At Same Rate As Traditional Search

Google claims that search results with AI Overviews generate the same amount of advertising revenue as traditional search results. This claim was made during Google Marketing Live when the company revealed plans to expand AI Overview ads to desktop users and more English-speaking markets. If true, this could reshape how marketers perceive Google’s AI-powered future. … Read more

International SEO In The Times Of AI

Kevin Indig's Growth Memo for SEJ

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! How does AI change the translation game? We have to acknowledge that AI revolutionizes international expansion. It can localize content and creative at scale, with low cost and high fidelity. Image Credit: Lyna ™ For example, AI tools can identify local synonyms, slang, … Read more

The best video marketing channels to grow your brand this year

man discussing vlog promotion channels

Video is no longer a nice-to-have. It’s now an absolute must and should be at the forefront of any marketing strategy. With almost half of Gen Z and millennials watching short-form video to discover new products, video is essential to increasing visibility and getting brand recognition. But now the question is, where is the best … Read more

Google’s Sergey Brin Says AI Can Synthesize Top 1,000 Search Results

Google’s Sergey Brin Says AI Can Synthesize Top 1,000 Search Results

Google co-founder Sergey Brin says AI is transforming search from a process of retrieving links to one of synthesizing answers by analyzing thousands of results and conducting follow-up research. He explains that this shift enables AI to perform research tasks that would take a human days or weeks, changing how people interact with information online. … Read more

20+ Top Social Media Platforms to Grow Your Brand in 2025

20+ Top Social Media Sites and Platforms to Grow Your Brand in 2025

Whether you’re building your personal brand or running social media marketing for a business, choosing the right social media platforms matters. It’s not just about being where everyone is — it’s about being where your audience already shows up. That’s why we put together this guide: a look at the top social media platforms in … Read more

A masterclass in nonprofit social media marketing: Expert ideas from GivingTuesday

A masterclass in nonprofit social media marketing: Expert ideas from GivingTuesday

Social media was born from a desire to connect—across neighborhoods, borders and causes. While much of today’s content skews commercial, nonprofits have a unique opportunity to return social media to its roots: building community, inspiring action and amplifying human stories. That doesn’t mean leaving performance behind. In fact, nonprofit social media marketing can both drive … Read more

Google’s New AI Tools Promise Faster Ads, But Raise Control Concerns

Google’s New AI Tools Promise Faster Ads, But Raise Control Concerns

Google’s latest AI tools promise to manage campaigns automatically. But advertisers are asking whether these new features give up too much human control. At Google Marketing Live, the company showcased three new AI agents. These tools can handle everything from creating campaigns to managing tasks across multiple platforms. However, the announcement raised questions from attendees … Read more

Turn your power users into creators (and vice versa)

Katie Parkes, Director of Social, Community & Customer Marketing, Apollo.io

One of the most powerful — but least used — aspects of social media is its ability to turn customers into community. Today’s master has a lot to say about how social, community, and customer marketing all work together as one. And as our 15-minute interview stretched into a 90-minute coffee chat, folks, it got … Read more

Search That Sells: Connecting The Dots Between Rankings And Results

Search That Sells: Connecting The Dots Between Rankings And Results

You’ve finally cracked the first page of Google for your target keywords, but your sales numbers aren’t budging. Sound familiar? As marketers, we’ve all been there. That disconnect between impressive rankings and disappointing revenue is one of the most frustrating puzzles in SEO. Rankings don’t pay the bills. Real SEO success happens when your efforts … Read more

10 holiday marketing campaign examples + marketing tips

visual metaphor for successful holiday marketing campaign

I know I’m in the minority, but the second September hits, I want to break out the Christmas tree, play “Jingle Bells,” and cover everything in baubles and tinsel. But one of the more accepted signs that the festive season is officially upon us is when holiday marketing campaigns start jingling, ringing and ho-ho-ho-ing into … Read more

Artificial Intelligence – AI Update, May 23, 2025: AI News and Views From the Past Week

Artificial Intelligence - AI Update, April 19, 2024: AI News and Views From the Past Week

Catch up on select AI news and developments from the past week or so (in no particular order): Updated: 5/23/25 @11:32 AM Eastern (added “Musk’s Grok AI raises ethical concerns over use in US federal government” item) Musk’s Grok AI raises ethical concerns over use in US federal government. Elon Musk’s DOGE team is reportedly … Read more

Re-Designing Your SEO Career

Re-Designing Your SEO Career

SEO coach Tazmin Sulliman shares her four-step framework for redesigning your career with authenticity. Learn how to set achievable goals, manage stress with her BRAVE technique, and celebrate your wins along the way. Remember—you’re not starting from scratch, you’re redesigning with purpose! Source link

We asked customers how they like to communicate with brands [HubSpot blog survey]

how consumers prefer to interact with brands

Customer communication preferences vary widely in today‘s digital landscape. Some may want to go to a company’s landing page, initiate a conversation with a chatbot, or even pick up the phone to learn more about a service or product. In my experience leading marketing teams, understanding how your customers prefer to interact with your brand … Read more

How To Successfully Weave Your Brand Messaging Into Sales Copy

How To Successfully Weave Your Brand Messaging Into Sales Copy

Sales copy without a brand messaging framework is like a house without a foundation. It might look pretty, but it’s not going to get the job done. Just “winging it” isn’t going to cut it. You need a purpose. You need a plan. And you need excellent brand messaging. As a marketing copywriter, I’ve compiled … Read more

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