Google Researchers Improve RAG With “Sufficient Context” Signal

Google Researchers Improve RAG With “Sufficient Context” Signal

Google researchers introduced a method to improve AI search and assistants by enhancing Retrieval-Augmented Generation (RAG) models’ ability to recognize when retrieved information lacks sufficient context to answer a query. If implemented, these findings could help AI-generated responses avoid relying on incomplete information and improve answer reliability. This shift may also encourage publishers to create … Read more

Everything Our Paid Team Learned From Attempting a Reddit Advertising Strategy

woman uses reddit for advertising

A Reddit advertising strategy used to be reserved for businesses targeting men. But the tides are turning, and I think it’s time for more brands to consider advertising on Reddit. While Reddit has always had more male users and still has an audience of 63.6% male users, Reddit’s visibility on Google has increased since its … Read more

Google’s Mueller Predicts Uptick Of Hallucinated Links: Redirect Or Not?

Google’s Mueller Predicts Uptick Of Hallucinated Links: Redirect Or Not?

Website owners and SEO professionals are facing a new problem. AI content generation tools are creating fake URLs when referencing real websites. This issue was discussed in a recent social media conversation between industry professionals. Hallucinated Links Causing 404s On Bluesky, agency owner Dan Thornton pointed out a pattern of 404 errors from non-existent URLs … Read more

Google’s Muller Cautions SEO Pros On Changing Business Needs

Google’s Muller Cautions SEO Pros On Changing Business Needs

John Mueller, a Google Search Advocate, suggests that SEO professionals should reconsider how their work fits into the modern web stack. He references a “vibes-based” visualization highlighting how developers’ focus areas have shifted. Mueller notes a disconnect between what industry pros pay attention to (such as JavaScript frameworks, performance optimizations, or new AI-driven tech) and … Read more

Are In-Stream Video Ads Worth the Investment? [Benefits & Best Practices for Marketers]

marketer creating in-stream video ads

It should come as no surprise to us marketers that short-form video was the top performing content format in 2024. As video content overtakes text-heavy content formats — whether in the form of live streams, YouTube videos, or Instagram Stories — marketers must include a plan to use in-stream video ads in their strategies. I’m … Read more

Agentic AI In SEO: AI Agents & Workflows For Ideation (Part 1)

Agentic AI In SEO: AI Agents & Workflows For Ideation (Part 1)

For more than two years, a new concept has been emerging called Agentic SEO. The idea is to perform SEO using agents based on language models (LLMs) that perform complex tasks autonomously or semi-autonomously to save time for SEO experts. Of course, humans remain in the loop to guide these agents and validate the results. … Read more

Unlock Local SEO: Online Review Trends Broken Down by Industry [Webinar]

Unlock Local SEO: Online Review Trends Broken Down by Industry [Webinar]

Are you ready to transform your approach to online reputation management? With the evolving landscape of digital marketing, understanding how customer feedback impacts your business is crucial for success. Why This Webinar Is a Must-Attend Event Join us for our insightful webinar on March 26, 2025, titled “Unlock Local SEO: Online Review Trends Broken Down … Read more

Top SEO Podcasts For 2025

Top SEO Podcasts For 2025

The pace of change in search marketing has accelerated, and the stakes for keeping up to date have never been higher. This year’s selection of podcasts reflects a growing sophistication and expertise in the industry, a reaction to the intensity of pressure from AI and the erosion of organic search. The following SEO podcasts have … Read more

How CTV Advertising Drives Performance and Conversions

How CTV Advertising Drives Performance and Conversions

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Over a decade ago, connected TV (CTV) was a growing technology but had almost zero practical use for marketers. Advertising opportunities were limited, and programmatic buying capabilities were virtually nonexistent. Fast-forward to today, and nearly … Read more

How live social shopping is driving brand results

How live social shopping is driving brand results

Picture this: a beauty influencer swipes on a new lipgloss shade during a livestream. She answers questions in real-time as thousands of viewers watch. Within minutes, the product sells out. Sounds too good to be true? It’s not. This is the power of live social shopping, a retail trend that started in China that is … Read more

What is a DSP? A Full Breakdown of Demand-Side Platforms for Marketers

marketer deciding what DSP options are best for their brand

As a marketer, I’m no stranger to ad managers like Google Ads and Meta Ads. However, I was interested to learn that there’s a third option for ad buying: demand-side platforms (DSP). What is a DSP, you ask? These tools are essentially an automated way to purchase and manage your online ads. If you’re like … Read more

Google Updates Structured Data Requirements For Return Policies

Google Updates Structured Data Requirements For Return Policies

Google requires ecommerce stores to specify in their structured data which country their return policies apply to. Google now requires country information for return policies in structured data. Merchants should update their product structured data to include this field. Source link

8 Questions to Help You Write a Compelling Marketing Brief

A hand holds a phone with marketing briefs on it

If you’re staring at a blank screen (we’ve all been there) trying to figure out how to develop a marketing brief, there are a few questions you can ask yourself to get to the heart of the problems and solutions your campaign will address. Use these guiding questions alongside our free marketing brief templates to … Read more

Google Opens Gemini Deep Research To Free Users (With Limits)

Google Opens Gemini Deep Research To Free Users (With Limits)

Google announced it will make its Deep Research feature available to all users for free on a limited basis, while introducing several updates to Gemini. With this rollout, Gemini is now equipped with enhanced reasoning capabilities, personalization features, and expanded app connectivity. Free Access with Limitations Google’s Deep Research tool, which processes information from multiple … Read more

Google Search History Can Now Power Gemini AI Answers

Google Search History Can Now Power Gemini AI Answers

Google announced an update to their Gemini personal AI assistant that increases personalization of responses so that it anticipates user’s needs and feels more like a natural personal assistant instead of a tool. Examples of how the new Gemini will help users is for brainstorming travel ideas and making personalized recommendations. The new feature rolls … Read more

Google Begins Rolling Out March Core Algorithm Update

Google Begins Rolling Out March Core Algorithm Update

Google has officially begun rolling out its March 2025 core algorithm update, according to an announcement posted to the Google Search Status Dashboard today. The update commenced at 9:23 AM PDT and is expected to fully deploy across all of Google’s search systems in up to two weeks. The company provided minimal details beyond the … Read more

How To Justify And Make A Business Case For SEO Budgets

How To Justify And Make A Business Case For SEO Budgets

Effective budgeting is crucial not just for planning SEO, providing value to clients, and justifying the spend to achieve it. It’s also critical for a business to understand SEO budget alongside other marketing budgets to ascertain which platforms are providing the best return on investment (ROI) or the best value in relation to the broader … Read more

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