Like many businesses, I depend on web forms on my website to collect visitor information and to give them an easy way to contact me. They are an invaluable part of my lead generation strategy. You probably know what a web form is and roughly what it looks like, but do you really know what … Read more
Content marketing is experiencing a paradigm shift. For decades, marketers have relied on the traditional funnel – a linear model designed to move consumers from awareness to action. But, as consumer behavior evolves, so must the strategies that guide them. The rigid structure of the traditional funnel no longer aligns with the complexities of modern … Read more
There are tons of reasons you want to be on YouTube, building an audience, and getting discovered in the YouTube algorithm. YouTube is the second most popular website in the world, and YouTube videos can appear in Google Search results. This makes a YouTube presence a combined social media and SEO strategy. Entire businesses can … Read more
Catch up on select AI news and developments from the past week or so (in no particular order): Google’s Gemini 2.0 Flash accelerates business analysis with multimodal capabilities.. Google has introduced Gemini 2.0 Flash, a generative AI model designed to redefine business analysis with multimodal functionality and unparalleled speed. The model processes massive datasets almost … Read more
You can now generate AI images and share them across your social platforms with Buffer – all thanks to Apple Intelligence and their new Image Playground app. Imagine having a creative assistant to turn your ideas into graphics in seconds. That’s Image Playground in a nutshell. It’s a simple way to generate unique images by … Read more
TikTok has exploded onto the scene, becoming more than just a social media platform—it’s a cultural phenomenon. Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. It’ll … Read more
It’s Christmas Eve, excitement fills the air as children around the world eagerly await Santa Claus’s arrival. The waiting is over and the inevitable questions start: “Where is Santa?” “Do you think he’s in our neighborhood yet?” This year, the original Santa tracker from NORAD will help you to track Santa’s whereabouts as he starts … Read more
At the beginning of 2002, there were more than a dozen “search engines,” including crawlers, directories, and paid/PPC/CPC engines. But by the end of that year, Google had emerged from the pack to become the leading player. (According to Nielsen//NetRatings, Google had a 39% share of 47 million “search hours” in December 2002.1) I recently … Read more
I remember exactly where I was when I stumbled upon the concept of cornerstone content for the first time. It was a fresh winter’s morning in late December, and the sunshine glistened over the frosted ground … Okay, I kid, I kid. So, the cornerstone content model isn’t exactly ‘Moon Landing’ material. But, it did … Read more
At the beginning of 2002, there were more than a dozen “search engines,” including crawlers, directories, and paid/PPC/CPC engines. But by the end of that year, Google had emerged from the pack to become the leading player. (According to Nielsen//NetRatings, Google had a 39% share of 47 million “search hours” in December 2002.1) I recently … Read more
In the first few years of business, small companies come up against many different problems. And – you’ve probably guessed it – some are harder than others to overcome. According to Shopify, the average annual business rate of business failure from 2019 to 2023 (for companies started only half a decade ago) is a scarily … Read more
Here’s a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, they’re only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential? I spoke to several marketing experts … Read more
Following on the footsteps of Performance Max campaigns, Microsoft Ads launched multi-format campaigns for Audience Ads. This new feature allows advertisers to create a single campaign that seamlessly integrates various ad formats, including native, display, and online video ads. Upon its launch, multi-format campaigns for Audience ads are available globally and now the default selection … Read more
Whether we realize it or not, we’re surrounded by integrated media planning. For example, a few months ago, I was driving to the airport and saw a billboard for Kim Kardashian’s company, SKIMS. A week later, I saw ads on Instagram and a SKIMS segment on “Keeping Up with the Kardashians.” I had one of … Read more
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![Top B2B Video Marketing Trends to Inform Your Video Marketing Strategy [+ Data & Expert Insight]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/12/video-marketing-b2b-1-20241223-8277275.webp.webp "Top B2B Video Marketing Trends to Inform Your Video Marketing")
With 91% of businesses leveraging video and consumers preferring video over all other forms of content, you can’t afford to miss out. While we all know lots of video marketing is used in the B2C space, it can be equally effective in the B2B space if properly leveraged for your target audience. So what strategies, … Read more
Google has released its annual “Year in Search” report, highlighting the top trending searches, news, people, entertainment, and more that captured the world’s attention in 2024. Based on Google search data, the report offers a glimpse into the topics, events, and figures that defined the year. Here’s an overview of top trending searches worldwide and … Read more
If you want more quality in your pipeline, you need more quality in your marketing efforts. That means you should focus more on your ideal customer profile (ICP) and their journey to conversion. Reflecting on the year, I can tell you that these are some of the most impactful places to spend time and resources … Read more
