What I Learned From Analyzing Google’s AI Mode Patent
Google’s stateful chat patent reveals how AI Mode is disrupting traditional SEO. Explore key takeaways and practical strategies to adjust your content strategy. Source link
Content strategy red flags: What B2B marketing teams get wrong and how to course-correct
I see a lot of marketing teams stuck in the same cycle: They believe in content. They’re creating constantly. But, they’re just not seeing the results they want. Add that the CEO is asking why the competitor is “suddenly everywhere.” Oh, and internally, there’s no real alignment on who you’re talking to, what you’re trying … Read more
Yoast SEO Plugin Bug Inserts Hidden AI HTML Code
Yoast SEO rushed out an update to fix a bug that introduced a known fingerprint of AI-generated content. The bug was highlighted on social media, and Yoast corrected the error within hours. HTML Classes Injected By Copy-Pasting Copying a block of text from a live web page or even a Microsoft Word document and then … Read more
How to create a landing page: My simple step-by-step approach
The other day, I was reading a blog post when something caught my eye: a section about how to create a landing page to promote offers like a free ebook. Naturally, I clicked the link. It took me to a clean, focused page that broke down what the ebook included, how to get it, and … Read more
How Much Code Should SEO Pros Know? Google Weighs In
Google’s Martin Splitt and Gary Illyes recently addressed a common question in search marketing: how technical do SEO professionals need to be? In a Search Off the Record podcast, they offered guidance on which technical skills are helpful in SEO and discussed the long-standing friction between developers and SEO professionals. Splitt noted: “I think in … Read more
What Has Changed in SEO? | Whiteboard Friday Revisited With Cyrus Shepard
What’s changed between 2021 and 2025? Is everything different? Think again! In this new series, Jo Cameron and Cyrus Shepard discuss his popular Whiteboard Friday episode to find out what tactics are still relevant and what the future holds. Source link
Artificial Intelligence – AI Update, June 20, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so (in no particular order): Madison Avenue braces for AI disruption as automation reshapes ad industry. At Cannes Lions 2025, advertising leaders have confronted the accelerating impact of AI on their business, from job cuts to agency mergers. Executives at WPP, Omnicom, … Read more
I’ve Grown My LinkedIn Audience by 26% This Year Using This Simple System
There’s no shortage of good reasons to post on LinkedIn. Whether you are trying to grow an audience, aiming to cultivate a personal brand, trying to draw more attention to your work projects, or looking to grow your network for more job opportunities, posting to LinkedIn can support all of those goals. And if you’re … Read more
Segmentation and Personalization: A Unified Path to Better Brand Experience
Key takeaways Email segmentation and personalization are both ways to make email marketing more relevant for your subscribers, but the way they work is a little different. Using email segmentation and personalization together can boost engagement, which sends positive signals to ISPs that—in turn—boost deliverability in the long run. Email list hygiene and personalization data … Read more
Instagram engagement rate: How to calculate yours in 2025
When people see an Instagram post they like, they often engage with it by Liking and commenting on it. Some may even share it with others or save it to their collection. These engagement actions can tell you whether your Instagram strategy is paying off. So you need to closely monitor your Instagram engagement rate … Read more
Google Launches Audio AI Overviews In Search Labs Test
Google has launched Audio Overviews, a new test feature in Search Labs. It creates audio summaries of search results using Google’s latest Gemini AI models. How Audio Overviews Work Audio Overviews turn Google Search results into audio content. When Google thinks an audio overview might help, you’ll see an option to create a short audio … Read more
Social Media Planner: How To Plan Your Content (With Template)
Marketers and business owners are spoiled for choice when it comes to the many social media platforms available for growing an online audience. From BlueSky to TikTok, LinkedIn to Patreon, social media marketing has never been more robust, or, arguably, time-consuming. But it doesn’t have to be. Fortunately, you don’t have to be everywhere at … Read more
How To Build AI Tools To Automate Your SEO Workflows [MozCon 2025 Speaker Series]
![How To Build AI Tools To Automate Your SEO Workflows [MozCon 2025 Speaker Series]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/06/How-To-Build-AI-Tools-To-Automate-Your-SEO-Workflows.png "How To Build AI Tools To Automate Your SEO Workflows")
Are you stuck doing repetitive SEO tasks manually? Learn how to automate workflows and build no-code AI tools to scale smarter—no coding skills needed. Source link
Google Retires 7 Structured Data Features To Streamline Search Results
Google retires seven structured data features including Book Actions, Course Info, and Claim Review to streamline search results. Rankings unaffected. Google is removing seven structured data features from search results. This change will not affecting rankings. There’s no immediate action needed. Source link
Google CEO Sundar Pichai Discusses Fate Of The Human-Created Web
Google’s CEO, Sundar Pichai, responded to concerns about the impact of recent changes in Search and was repeatedly asked to clarify his position on the web ecosystem and how it fits into what he calls the next chapter of search. Pichai’s responses were given in the context of a recent interview on the Lex Fridman … Read more
Google Outage Disrupts Lens, Discover, & Voice Search Results
Google has confirmed an ongoing disruption that is preventing some results from appearing in Google Lens, Discover, and Voice Search. According to the company’s Search Status Dashboard, the incident began on June 12 at 1:00 p.m. Pacific Time. A follow-up entry posted at 1:16 p.m. states: “There’s an ongoing issue with serving Google Lens, Discover, … Read more
Google Search Team Explains The “It Depends” Response
Google’s Search Relations team has explained why their SEO advice often sounds vague or comes with conditions, such as “it depends.” In a recent Search Off the Record podcast, team members Martin Splitt and Gary Illyes shared the challenges that prevent them from providing clear-cut answers. The discussion was part of what the team referred … Read more
Ask A PPC: What’s The Value Of Regular PPC Audits & How To Do Them Well
Regular audits are one of the foundational workflows in any paid media strategy. Whether you’re investigating account anomalies, evaluating growth opportunities, or preparing to transition strategies or vendors, audits are an essential pillar of PPC success. Here’s the thing: Not every audit strategy fits every account. A one-size-fits-all checklist won’t account for platform quirks, business … Read more
