Data-Driven Marketing: How to Use Data for Smarter Campaigns

Data-Driven Marketing: How to Use Data for Smarter Campaigns

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who’d listen. We called it brand-building. … Read more

Google Fixes AI Mode Traffic Attribution Bug

Google Fixes AI Mode Traffic Attribution Bug

Google has fixed a bug that caused AI Mode search traffic to be reported as “direct traffic” instead of “organic traffic” in Google Analytics. The problem started last week. Google was adding a special code (rel=”noopener noreferrer”) to links in its AI Mode search results. This code caused Google Analytics to incorrectly attribute traffic to … Read more

Video is vital to ecommerce marketing — here’s what marketers need to know

man makes video for ecommerce marketing

Video in ecommerce isn’t optional anymore — it’s the bare minimum. I don’t want to read novel-length product descriptions. I want to see it, feel it, trust it. And your customers want the same. A good video does what ten blocks of text can’t. It shows off your product and convinces people to buy fast. … Read more

Is SEO Still Relevant In The AI Era? New Research Says Yes

Is SEO Still Relevant In The AI Era? New Research Says Yes

New research analyzing 25,000 user searches found that websites ranked #1 on Google appear in AI search answers 25% of the time. This data demonstrates that traditional SEO remains relevant, despite claims that AI has rendered it obsolete. Tomasz Rudzki, co-founder of ZipTie, studied real searches across ChatGPT, Perplexity, and Google’s AI Overviews. His findings … Read more

Future-Proofing WordPress SEO: How To Optimize For AI-Driven Search Features

Future-Proofing WordPress SEO: How To Optimize For AI-Driven Search Features

Search is changing. I hate saying that (again) because it feels cliche at this point. But, cliche or not, it is true and it is seismic. With the rollout of AI Overviews, Bing Copilot, and conversational search interfaces like ChatGPT and Perplexity, SEO is no longer just about traditional rankings; it’s about representation and visibility. … Read more

What makes a good website? Here are 16 things I look at [new data]

woman thinking about what makes a good website

Your website strategy should help drive business and marketing objectives. For your website to work, you need to keep up with what makes a good website today. Website trends and customer expectations change rapidly. It feels like yesterday when I worked in a leading website design agency. Back then, we encouraged clients to build a … Read more

Google’s CEO Says AI Overviews Website Referrals Are Increasing

Google’s CEO Says AI Overviews Website Referrals Are Increasing

Google’s Sundar Pichai said in an interview that AI Overviews sends more traffic to a wider set of websites, insisting that Google cares about the web ecosystem and that he expects AI Mode to continue to send more traffic to websites, a claim that the interviewer challenged. AI Agents Remove Customer Relationship Opportunities There is … Read more

The Overlooked Traffic Drop Caused by AI Overviews [Webinar]

The Overlooked Traffic Drop Caused by AI Overviews [Webinar]

If your rankings are stable but your clicks are fading, AI Overviews could be the reason.  These AI-powered summaries now show up on nearly half of Google searches. While they aim to help users, they may be shifting attention away from your site. The problem is not just visibility. It is visibility without engagement. And … Read more

Multi-agent AI systems — how this AI tech stack can power your marketing org

multiagent system represented by computer

It feels like not that long ago, companies were just starting to talk about AI in their operations. You had highly specific use cases or industry needs, but the sweeping proclamations of “artificial intelligence will upend business as we know it” are only now feeling especially urgent. I blinked, and everything was ChatGPT. Blink again, … Read more

4 shopping trends to expect in uncertain financial times [data + how marketers can adapt]

consumer spend during recession

If you’ve watched the news recently, the possibility of a recession has captured everyone’s attention. Most reputable sources say it’s too soon to say whether or not a recession will happen, but, regardless, savvy businesses are thinking ahead and considering how their potential customers might react.  To give insight into how consumer behaviors are or … Read more

Google Claims AI Overviews Monetize At Same Rate As Traditional Search

Google Claims AI Overviews Monetize At Same Rate As Traditional Search

Google claims that search results with AI Overviews generate the same amount of advertising revenue as traditional search results. This claim was made during Google Marketing Live when the company revealed plans to expand AI Overview ads to desktop users and more English-speaking markets. If true, this could reshape how marketers perceive Google’s AI-powered future. … Read more

International SEO In The Times Of AI

Kevin Indig's Growth Memo for SEJ

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! How does AI change the translation game? We have to acknowledge that AI revolutionizes international expansion. It can localize content and creative at scale, with low cost and high fidelity. Image Credit: Lyna ™ For example, AI tools can identify local synonyms, slang, … Read more

The best video marketing channels to grow your brand this year

man discussing vlog promotion channels

Video is no longer a nice-to-have. It’s now an absolute must and should be at the forefront of any marketing strategy. With almost half of Gen Z and millennials watching short-form video to discover new products, video is essential to increasing visibility and getting brand recognition. But now the question is, where is the best … Read more

Google’s Sergey Brin Says AI Can Synthesize Top 1,000 Search Results

Google’s Sergey Brin Says AI Can Synthesize Top 1,000 Search Results

Google co-founder Sergey Brin says AI is transforming search from a process of retrieving links to one of synthesizing answers by analyzing thousands of results and conducting follow-up research. He explains that this shift enables AI to perform research tasks that would take a human days or weeks, changing how people interact with information online. … Read more

20+ Top Social Media Platforms to Grow Your Brand in 2025

20+ Top Social Media Sites and Platforms to Grow Your Brand in 2025

Whether you’re building your personal brand or running social media marketing for a business, choosing the right social media platforms matters. It’s not just about being where everyone is — it’s about being where your audience already shows up. That’s why we put together this guide: a look at the top social media platforms in … Read more

A masterclass in nonprofit social media marketing: Expert ideas from GivingTuesday

A masterclass in nonprofit social media marketing: Expert ideas from GivingTuesday

Social media was born from a desire to connect—across neighborhoods, borders and causes. While much of today’s content skews commercial, nonprofits have a unique opportunity to return social media to its roots: building community, inspiring action and amplifying human stories. That doesn’t mean leaving performance behind. In fact, nonprofit social media marketing can both drive … Read more

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