Social media and digital display/video are the top media channels marketers plan to increase spend on this year, according to recent research from Mediaocean. The report was based on data from a survey conducted in November 2024 among 688 marketers. Some 68% of respondents say they plan to increase spend on social media in 2025, … Read more
Google has continued evolving its ad targeting systems, emphasizing AI-driven, intent-based matching that connects ads to user searches more flexibly. With this shift, Google Ads aims to give advertisers a balance between reach and control – where phrase match keywords can now capture broader, intent-aligned search terms. Recent updates focus on “relevant variations” of search … Read more
Google is rolling out updates to the “Circle to Search” tool, making it more helpful for marketers, businesses, and Android users. Circle to Search lets you circle, scribble, or tap on anything visible on your phone screen to instantly search the web without switching apps. With expanded AI Overviews, the tool is better equipped to … Read more
![How I Use Landing Page Split Testing to Find Untapped Marketing Potential [+ 12 Places to Start]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/landing-page-split-testing-1-20250121-3573417.webp.webp "How I Use Landing Page Split Testing to Find Untapped")
I’m a tinkerer at heart. As a content marketer, I can’t help it — there’s that perfect word hiding somewhere. That’s the mentality I bring to landing pages I create for companies, too. You might love your page’s first iteration — just like how I love the first draft. But, you know it’s due for … Read more
A post on LinkedIn questioned the idea that Schema.org structured data has an impact on what a large language model outputs. Apparently there are some SEOs who are recommending structured data to rank better in AI search engines. Patrick Stox wrote the following post on LinkedIn: “Did I miss something? Why do SEOs think schema … Read more
When we hear the word “organic,” we usually think natural, pure, and unaltered. A delicious juice, perhaps. Well, the same goes for organic marketing — minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. It’s about grabbing their attention and winning them over without “paying” for … Read more
Google is starting to roll out an AI-based Q&A feature to Google Business Profiles (GBP) on Google Maps for mobile. This feature will very likely replace Google Q&A, which has silently gone missing on some listings. The “Ask Maps about this place” AI feature was first announced in late October 2024, along with a number … Read more
With the punishment for Google’s first search antitrust case expected to be delivered in August 2025, the looming question is what will happen now with a new U.S. President and a new set of Department of Justice (DOJ) appointees. Early signs suggest the Trump administration will largely stay the course of the Biden administration when … Read more
A report from Modern Retail shows that people who use ChatGPT and Google Gemini for quick summaries also click the links these tools provide. This is important for marketers, as it suggests that AI-driven search may change product discovery and online traffic. While these numbers are self-reported and lack broader data, they offer insight into … Read more
Within the last few years, many marketers have started asking, “What is the future of content marketing? And is it worth our investment?” I think that’s a valid question, considering a sound content marketing strategy is one of the best ways a business can help shape its brand identity, garner interest from prospects, and retain … Read more
I love to do content research — what’s more satisfying than falling down a few Google rabbit holes? (Don’t answer that.) Of course, great marketing content is built on more than just Google search results. I’ve put together a six-step guide to how I do my own content research for HubSpot blog posts using a … Read more
Google has updated its documentation to provide clearer guidance on its site reputation abuse policy. The changes are meant to you better understand what qualifies as a violation and how to stay compliant. While the updates don’t change how the policy is applied, they make the rules easier to follow by incorporating more detailed explanations … Read more
Advancing your in-house SEO career can be incredibly lucrative and fulfilling. But most advice is theoretical, too high-level, and comes from people who haven’t done it. I had the good fortune of a very fruitful in-house career, leading large organizations at companies like Atlassian, G2, or Shopify. Over the recent years, I have had the … Read more
Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. Befuddled. Frustrated. Here I had a collection of what I thought were great examples of visual content, and yet, I ended up asking myself, “Why is no one watching my videos?” Where did I go wrong? If … Read more
TikTok has seen a considerable amount of drama recently. The Supreme Court upheld a federal law banning TikTok unless its Chinese parent company sells it. U.S. President Donald Trump has given a 90-day reprieve for the popular video platform to allow them time to explore a solution to remain in the U.S. This has prompted … Read more
Meta has announced a new mobile video editing app called Edits, which will be available in app stores in February 2025. The announcement comes hot on the heels of ByteDance’s CapCut temporary removal from major app stores as part of the TikTok ban, leaving creators scrambling for alternatives. The timing is no coincidence, of course. … Read more
Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. Without a clear strategy when partnering with creators and influencers, you risk losing time, opportunity and resources. That’s where this flexible seven-week influencer marketing plan comes in. It provides a framework with clear milestones and walks you through a … Read more
Google quietly updated their Estimated Salary (Occupation) Structured Data page with subtle edits that make the information more relevant and easily understood. The changes show how a page can be analyzed for weaknesses and subsequently improved. Subtle Word Shifts Make A Difference The art of writing is something SEO should consider now more than ever. … Read more
