Is your content not getting the results you want to see? Unfortunately, in today’s ultra-competitive, crowded SERPs, creating great content isn’t enough. You need to optimize it effectively if you want it to rank and sell. That doesn’t just mean optimizing your content for Google. You also need to optimize it for readability and conversions. … Read more
According to data from GS Statcounter, Google’s search engine market share has fallen to 86.99%, the lowest point since the firm began tracking search engine share in 2009. The drop represents a more than 4% decrease from the previous month, marking the largest single-month decline on record. Screenshot from: https://gs.statcounter.com/search-engine-market-share/, May 2024. U.S. Market Impact … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. We are undeniably in the golden age of audio content. But what’s even more interesting is that we’re also in the early days of AI-generated audio content. AI-generated podcasts, AI-transcribed audiobooks, and AI-generated music … Read more
With the world that’s moving at a quicker pace, parents have an increasing concerning regarding the screen time of their kids. Along with that, online safety also comes into question. However, the one thing that is crystal clear is that parental control applications are moving rapidly. This blog will show how these applications help monitor … Read more
Software makes the SEO world go round. From analyzing your website data to performing research, effective SEO relies on a series of tools to assist humans in decision-making. Paid subscription tools can be highly effective and usually come with support. But if you don’t have a large monthly budget, they might be out of the … Read more
This chapter is an extract from Female Founders’ Playbook by Anne Boden ©2024 and is reproduced with permission from Kogan Page Ltd. Are you ready to build a high-growth business? If you realize that, yes, you are an entrepreneur at heart and accept that you have many advantages you hadn’t previously even considered, there is … Read more
Discover how AI can revolutionize your marketing strategy by identifying gaps at every stage of the buyer journey. Source link
Which sales approaches resonate most with B2B buyers? How important is it for B2B buyers that salespeople show an understanding of their business and personalize pitches? To find out, Amplyfi surveyed 500 B2B buyers in the United Kingdom who work for tech and financial services enterprises with at least 250 employees. Respondents say the styles … Read more
Social media influencers are prominent figures. They dominate the online world and social apps we use daily to become household names. Social media platforms have elevated individuals around the world to reach an audience of millions, with YouTube, Instagram, TikTok, and X (formerly Twitter) all boasting users in the tens of millions – and in … Read more
In the glow of a purplish-pink background, Nat Choprasert stares at her ring light. She holds a desk microphone in her right hand and uses her left to tap the record button on her phone. Then, in 35 seconds, she explains how to trick AI detectors with an essay or blog post written by ChatGPT. … Read more
![15 Best Examples of Professional Goals [+Tips to Achieve Them]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/05/Untitled-design-2024-04-26T164953.354.pngkeepProtocol.png "15 Best Examples of Professional Goals [+Tips to Achieve Them]")
“So, where do you see yourself five years from now?” Oof, that can be a tricky interview question, especially if you’re unsure of your professional goals. When I graduated from college and started interviewing in my chosen field, I felt like I needed to plan my entire professional life, complete with one concrete end goal. … Read more
When it comes to B2B strategy, a holistic approach is the only approach. Revenue organizations usually operate with siloed teams, and often expect a one-size-fits-all solution (usually buying clicks with paid media). However, without cohesive brand, infrastructure, and pipeline generation efforts, they’re pretty much doomed to fail. It’s just like rowing crew, where each member … Read more
![[PPC] Automation & AI: What Humans Should Be Doing For Success](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/05/PPC-Automation-AI-What-Humans-Should-Be-Doing-For.jpg "[PPC] Automation & AI: What Humans Should Be Doing For")
Paid media’s main job is to increase visibility and drive traffic for your brand. And as digital marketing evolves, so, too, will your strategy. In the current state of paid, the main overarching theme is, you guessed it, AI and machine learning. As paid media platforms get smarter and constantly find ways to infuse AI into … Read more
Almost any business, at a certain point, finds itself in need of external expertise. For some industries, the way to find the right partner is obvious — creating and putting a request for proposals (RFP) into the world. However, these businesses will tell you that it takes them hours upon hours to create each document. … Read more
The need for quality SEO keeps increasing. Brands that execute an organic strategy the right way are standing out early and often – and it’s more important now than ever, thanks to the emergence of AI and other technological innovations. Blend those emerging technologies with the tumultuous few years that made up the COVID pandemic … Read more
SEO Twitter reacted strongly when I shared Sundar Pichai’s statements about Search Generative Experience (SGE) from Alphabet’s Q1 earnings call (bolding mine): “Based on our testing, we are encouraged that we are seeing an increase in search usage among people who use the new AI overviews as well as increased user satisfaction with the results.” “People question … Read more
HTML meta tags have been called one of the most important aspects of SEO for quite a long time. And you know what? This is still true. You may (and should) write good content, attract backlinks, and do your best in page layout design. But all of the above is hardly useful without HTML tags. … Read more
![How Brands Can Have Successful Agency Relationships [Part 1]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/05/How-Brands-Can-Have-Successful-Agency-Relationships-Part-1.png "How Brands Can Have Successful Agency Relationships [Part 1]")
Welcome to the first of a two-part (and possibly more in the future) article series. I hope you gain some valuable insights for your brand or organization. I’m writing these articles from my point of view, having been on the agency side for nearly two decades. I’m the first to admit that I’m not perfect, … Read more
